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The Ultimate App Business Guide – How to Start a Mobile App Business/Startup?

The app market is undoubtedly crowded and highly competitive but on the upside there are millions of users and plenty of opportunities to break through the clutter.
Is it possible to break through the clutter and make your app stand out among the thousands of apps available in the market? What are the dos and don’ts? What it really takes to launch and run a successful app business? – You’ll find answers to these and more questions in this article. This article is a reality check and a comprehensive beginners’ guide.

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The Ultimate App Business Guide – How to Start a Mobile App Business/Startup?

  1. 1. PRESENTS The Ultimate App Business Guide - How to Start a Mobile App Business/Startup? Empowering Businesses with world-class IT solutions since 2007 Visit: www.technousa.com
  2. 2. About Technousa Visit: www.technousa.com
  3. 3. About Technousa Technousa is a world-class IT company that empowers businesses with world-class IT solutions since 2007. Technousa, an ISO 9001:2008 certified company, works as a partner with its clients with an objective to deliver profitable solutions. Technousa broadly offers these services - Mobile & Web Application Development, UX Design, Marketing and Branding, IT & Business Consulting and related Services. Visit: www.technousa.com
  4. 4. Note: The content on the following slides are excerpts from the article http://bit.ly/mobile-app-business-guide (The Ultimate App Business Guide - How to Start a Mobile App Business/Startup?) You may want to read the article instead to read this guide in detail. Or Proceed further for a quick reading. Visit: www.technousa.com
  5. 5. App Market Visit: www.technousa.com
  6. 6. App Market Apps have been around for a long time now and there are millions of apps available - the app market is undoubtedly crowded and highly competitive but on the upside there are millions of users and plenty of opportunities to break through the clutter – path-breaking innovation and rapid growth are key. Visit: www.technousa.com
  7. 7. Important Questions Visit: www.technousa.com
  8. 8. Important Questions  Can you really make it big in the app market?  Is it possible to break through the clutter and make your app stand out among the thousands of apps available in the market?  What are the dos and don’ts? What it really takes to launch and run a successful app business?  You’ll find answers to these and more questions in this PPT. This PPT is a reality check and a comprehensive beginners’ guide. Read on Visit: www.technousa.com
  9. 9. Concept Visit: www.technousa.com
  10. 10. Concept One of the biggest factors that will decide your success in the app world is your path-breaking idea or concept. You should have an idea or concept which is unique - make sure that there hasn't been a concept/app like that before – your app should address a problem/meet a requirement/need. It should also be interesting and appealing. Visit: www.technousa.com
  11. 11. Research and Planning Visit: www.technousa.com
  12. 12. Research & Planning  The first and foremost thing that you will do in the research phase is to find out if there is a market for your app – is the problem you are trying to address real? Or the need you are trying to fulfill through this app exists or not.  What is your market size? Sometimes, there may be a need but only a few people may have that need which is a micro-market which you cannot serve profitably or is not expandable. Visit: www.technousa.com continued….
  13. 13. Research & Planning Analyze the various dimensions of your market/consumers deeply - talk to your family and friends to expand your perspective. You can also interact with your target audience to understand that specific problem or need thoroughly and also to find out what they do currently to address it and how much effort do they take to fulfill the need or to address it and also the challenges. – such interactions or a small survey will help you understand the gaps better and accordingly you can upgrade your concept to fill the gaps precisely or even exceed their expectations and offer something more. Visit: www.technousa.com continued….
  14. 14. Research & Planning  It’s also equally important to study the competitive landscape – you may not have direct competitors as your concept is unique but there may be players, offering complementary or alternate services or products, which may enter the market as soon as they see you growing – remember, there would be minimal entry barrier for them. Do a SWOT analysis, weigh the pros and cons and the challenges ahead carefully before you proceed.  Writing a comprehensive business plan is highly recommended which will include the budgeting, deadlines, cost-benefit analysis etc. Visit: www.technousa.com
  15. 15. Development Plan Visit: www.technousa.com
  16. 16. Development Plan Do you really need to be a coder to develop a successful app? Not at all, lack of technical experience is an advantage for app creators says Chad Mureta – who has established a very successful app business with three profitable apps including the Empire Apps. He says “It is actually better if you aren’t a coder, you aren’t stuck coding all of the time and you are more focused on creating the app. Visit: www.technousa.com continued….
  17. 17. Development Plan Before the development phase, you need to give a serious thought to the following:  Native or Hybrid App?  Which Platform – Android or IOS? Windows or Blackberry?  Design & User Experience?  Options available to get the App Built Detailed suggestions w.r.t to the above mentioned points/concerns are available here http://bit.ly/mobile-app-business-guide (Jump to Development Plan) Visit: www.technousa.com
  18. 18. Concept Testing Visit: www.technousa.com
  19. 19. Concept Testing After Development Phase, you should go for go for concept testing - let a closed group of your potential customers use your product for a short period of time and give feedback. Focus groups, personal interviews and surveys help you to identify the flaws in the product if any and fix them before the product is officially launched and you will also get to see a glimpse of response from the audience. Visit: www.technousa.com
  20. 20. Marketing Plan Visit: www.technousa.com
  21. 21. Marketing Plan  The first step to market an app is to list and promote it on app stores - iTunes in case of IOS app and Android app can be listed and promoted on Google Play, Amazon and various other channels. Apple charges around $99 for a yearly listing and collects 30% of an App’s profit – Google Play and Amazon’s revenue sharing terms are pretty similar.  But, listing your app on app store is just a good start – you need to devise a holistic marketing strategy and make sustained investment to market your app through various channels like social, organic, email, digital advertisements, and content marketing and offline promotions and so on. Visit: www.technousa.com
  22. 22. Funding Visit: www.technousa.com
  23. 23. Funding  If your concept is unique and sounds promising and can address an untapped market, it is more likely to grab the attention of investors and rest depends on the way you do the elevator pitch.  You should be able to talk about your idea in a simple, understandable and appealing manner. Practice leads to perfection.  You should also learn about the investment basics as that will help you to speak the investors’ language and understand what they say without much difficulty. continued…. Visit: www.technousa.com
  24. 24. Funding  Target investors who are interested in mobile.  Develop patience and be prepared to hear a lot of ‘NOs’ – you’ll find the right investors eventually. Continued…. Visit: www.technousa.com
  25. 25. Looking For Offshore Android or IOS App Developers? If Yes, You Are At The Right Place! Technousa – We are Mobile App Development Experts. Building Powerful , High Performance Apps Since 2007!!! Save Cost without any compromise on quality. Visit http://bit.ly/custom-mobile-app-development to know more. Continued…. Visit: www.technousa.com
  26. 26. Note: These were only excerpts from the article ‘The Ultimate App Business Guide - How to Start a Mobile App Business/Startup?’ - visit the below page/url http://bit.ly/mobile-app-business-guide to read the full article. There is an important section ‘Reality Check’ in the article which you wouldn’t want to miss. Visit: www.technousa.com
  27. 27. Contact Us: Visit: www.technousa.com Call us: US & Canada: 001 (716-941-7348) UK & Europe: +44-020-3002-7885 India: +91-011-47097432 Email: sales@technousa.com Visit: www.technousa.com

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