This document is a corporate pitch deck for Bespoke Investments Pte Ltd, a company focused on managing co-living spaces. It summarizes the company's vision of providing quality, comfortable accommodation for working professionals through co-living. It then describes the company's team and business model of partnering with property owners, managing their co-living spaces, and providing additional services. The document also analyzes the growing co-living market in Asia and outlines the company's process of educating customers and partnering with them to operate co-living properties.

1. BESPOKE INVESTMENTS PTE LTD
C OR POR ATE PI TC H DE C K
2021

2. CORPORATE
OVERVIEW
2021

3. 2021
WHO ARE WE
Our Group is focused on the management of co-
living spaces. Besides consulting services,
regarding co-living, we organise property
education investment workshops that enriches
those that are interested in owning co-living
assets. We believe that quality and comfortable
accommodation in co-living spaces can be
provided at an affordable price point

4. OUR VISION
OUR VISION IS TO PROVIDE ACCOMODATION THAT
EPITOMISES QUALITY, COMFORT AND CONVENIENCE
FOR WORKING PROFESSIONALS.

5. 2021
WHAT IS CO-
LIVING
Co-living is a modern form of shared housing.
Under this shared space concept, tenants rent
individual rooms but live together in a fully-
furnished property..
As part of the room rental, value-added services
are also provided, such as wifi, weekly cleaning
and utilities.

6. Co-Living
Serviced
Apartments
Students Housing Hostels
Flexibility on lease term but with
minimum commitment
Co-Living vs Other Property Types
Asset-sponsored community
programming emphasis
Open to any age/demographic
Hassle-free living solution
including furnishing and all-
inclusive billing
Shared living space

7. ERNEE ONG JELENE SIM
MARGARET LEE
OUR TEAM
Co-Founder and CEO Co-Founder and COO
Finance Manager
LET'S MEET OUR PROFESSIONAL TEAM
MEMBERS
WHO HAVE
RICH EXPERIENCES.
Prior to joining our Group,
Margaret had worked in Apple
Inc as a Finance Manager.
PERSONNEL
2021
GEIL
Business Development Manager
Geil is the person who drives
the sales for our Group. In
addition, she is also heading
our Group’s marketing team.
MARK ONG
Project Manager
Mark manages all new
projects that require a quick
turn around. He is also
heading the maintenance
team.
JOANN
Operation Manager
Joann is currently heading
the operations team which
takes care of all members’
enquiries.
Ernee was in IT industry and
has deep interest in property
investment. He grew his own
portfolio to 20+ properties in
Singapore.
Jelene began her career as a
Key Account Manager with
HPE before setting up our
Group and is currently
managing over 100 properties.

8. Growth in the co-living management space is impeded
by the difficulty in acquiring and maintaining a long-
term supply of rental housing units.
Industry Dynamics
Managing a co-living space requires significant amount
of industry knowledge, in terms of, market rates,
community-building, services required by tenants, and
access to such services.
SUPPLY LIMITATIONS
ECONOMIES OF SCALE
MANAGING CO-LIVING SPACES CAN BE
CUMBERSOME
Co-living space management is a volume-based
industry. It is characterised as a low margin business
and it is thus important to grow the portfolio of
managed co-living spaces and build the ecosystem to
leverage on economies of scale.

9. SOLUTION
01 02 03
KNOWLEDGE CO-OP/JOINTVENTURES
PROPERTY
MANAGEMENT
We provide our customers with the tools and
knowledge in property investments through
our property education and boot camps
We co-operate with business owners
interested in building a co-living business
and our Group manages the property for
them. This allows us to expand our reach
faster to achieve economies of scale
We manage co-living spaces or shared
spaces. Our Group and its subsidiaries
provide the products/services required for
tenants in a co-living space from interior
design to cleaning

10. OUR UNIQUE SELLING POINT (“USP”)
Our Group’s USP stems from the our ability to merge industrial and residential co-living as well as
our education series on the nuances of this industry.
In providing our education series, we have created our proprietary board game that will let clients
experience the journey and potential pitfalls in the business, giving them in-depth understanding
of the processes in an easy to understand boardgame.

11. INDUSTRY
ANALYSIS &
BUSINESS
MODEL
2021

12. S W O T
• Portfolio of managed
properties exceed 100+
• Loyal customer base
• Tech enabled system to
ensure customer
queries are addressed
quickly
• Rising costs such as
rental, utilities,
cleaning services
• As its communal
living, health safety
measures have to be
taken
• Global
pandemics/disasters
could affect the
operations
• Government
regulatory changes
• Co-living market
size has been
increasing
• 89% of all co-livings
are concentrated in
Asia
2021
SWOT
BUSINESS CONTENT
STRENGTH WEAKNESS OPPORTUNITY THREAT

13. TOTAL
ADDRESSABLE
MARKET
The global co-livings market size in 2020 at $7.952
billion, up 6% from 2019, and the total number of co-
livings and serviced apartment guests worldwide in
2020 - at 3.351 million people (+13% per year)
89% of all colivings are concentrated in Asia
99% of them are in three countries - China, India,
and Singapore.
01
02
STRATEGIC PLAN
THE RISE IN CO-LIVING
Co-living - purpose-built housing that mixes high quality
rental rooms with sophisticated communal lifestyle spaces
- is on the up.
As development costs and relative housing unaffordability
continues its upward trend in Asia's capital cities, co-living
options will only mature and succeed.
This is a fresh opportunity for property investors, but it’s also
a secure one. Co-living is a viable need, and it is going to
become more and more of a necessity over time.

14. ECOSYSTEM
FOR MILLENNIALS
of Co-Living
Personal space offering quality stay, powerful sense
of community and privacy. Living arrangement
(private or shared rooms) with shared common
spaces for interaction
Complete autonomy on entry and exit with no
interference from middlemen and landlords.
Technology friendly and comfortable plush spaces
with free Wi-Fi, housekeeping services and modern
amenities
FOR OPERATORS FOR INVESTORS
Significant demand in a low competition market –
ensuring first mover advantage and high occupancy
levels
Early break-even periods as most operators prefer
an asset light model thereby limiting capital
expenditure
Emerging sector with high interest from institutional
investors and venture capital funds
Gain market share from the current, unorganised
market through tie-ups with landlords and local
developers
Possibility of owning rental assets in prominent
areas
Refurbishment, renovation and maintenance of
existing run-down assets
Increased and stable yields from steady occupancy
levels
Leasing out vacant assets

15. PE
INVESTMENTS
INVESTMENTS
INTO CO-LIVING
COMPANIES

16. TOP FUNDED
CO-LIVING
STARTUPS
IN THE USA

17. OUR
PROCESS
1 2 3 4
CUSTOMER WORK PROCESS FUNNEL SERVICES CO-LIVING
OPERATION
Students join our education platform
where they get to know
industrial/commercial investment and co-
living business
Students who are keen to build their own
co-living business with us, will enter into a
co-op with our Group and we will help
them manage
Our Group and respective subsidiaries will
be focused on operating the co-living
space
Upon entering such co-op agreement, we
will funnel the business to our Group who
will manage and provide cleaning as well
as other ancillary services

18. Biz Model Process
E d u c a t i o n P a r t n e r s h i p P r o p e r t y M a n a g e m e n t F u n n e l S e r v i c e s
C l e a n i n g , P r o c u r e m e n t a n d R e n o v a t i o n
T e c h n o l o g y
D i r e c t L a n d l o r d
M e m b e r s h i p
B 2 B / B 2 C
H u m a n C a p i t a l
R e g i o n a l E x p a n s i o n
H o t e l

19. Joint-Ventures
and Partnerships
Co-Living
Bespoke Investments Pte Ltd
Holding Company
JV
Revenue Streams
• Co-Living
Management
• JV Co-Living
Business Owners
Business Model - Group
Services
100% Stake HQ
• Household
items
• Cleaning
• Interior
Design/Repair
and
Construction
works
• Management
• Education
• Intellectual
Property
• Cleaning partner
• Air-condition
partner
• Parking system
partner
• Technology
Partner
100% Stake

20. Business Model – Tech Growth
• Intention to build a Tech platform to integrate technology into the Co-Living space
• We believe such a tech platform can
– accelerate the growth of co-living;
– is scalable;
– increase profitability; and
– enhance community
• The platform can be used by tenants and operators as well
• We will start with the building of a Property Management System (“PMS”) – a software system that
provides a centralized computer system to organize, schedule and perform the day-to-
day functions and transactions
• This can be further developed into a software that encompasses both PMS and
Community

21. Prepared by:
Ernee Ong
ernee@bespokehabitat.com.sg
Mobile” +65 9670 4167
THANK
YOU
2022