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Building Products That Don’t Suck
Questions
1 - Is it a good idea?
2 - Does it create value?
3 - Can it become scalable?
- 1 - Is it a good idea?
Internal Communication
• Only takes 1 person to screw it up
• Writing is the craft of product people
• Create a common lan...
External Communication
• Do real customer development
• Aim to disprove your own assumptions
• Stick to open questions or ...
Fire Bullets, then Cannonballs
- 2 - Does it create value?
Minimum Value
• Minimum is the least work to create value
• Value is what users are willing to pay for
Evidence of Value
• Do real customer validation
• Time, data, or money is accepted
• Measure success based on users’ goals
Do Things That Don’t Scale
- 3 - Can it become scalable?
False Starts
• Not enough value
• Not enough engagement
• Not enough natural growth
Unfair Advantages
• Lean into your strengths
• Stay close to your customers
• Repeatable, scalable value creation
Questions
1 - Is it a good idea?
2 - Does it create value?
3 - Can it become scalable?
satish@shopify.com @skanwar
Building products that don't suck by Satish Kanwar of Shopfiy
Building products that don't suck by Satish Kanwar of Shopfiy
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Building products that don't suck by Satish Kanwar of Shopfiy

Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016.

Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE

Want to see presentations like this live? Join our group at techtoronto.org.

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Building products that don't suck by Satish Kanwar of Shopfiy

  1. Building Products That Don’t Suck
  2. Questions 1 - Is it a good idea? 2 - Does it create value? 3 - Can it become scalable?
  3. - 1 - Is it a good idea?
  4. Internal Communication • Only takes 1 person to screw it up • Writing is the craft of product people • Create a common language for the team
  5. External Communication • Do real customer development • Aim to disprove your own assumptions • Stick to open questions or hard prototypes
  6. Fire Bullets, then Cannonballs
  7. - 2 - Does it create value?
  8. Minimum Value • Minimum is the least work to create value • Value is what users are willing to pay for
  9. Evidence of Value • Do real customer validation • Time, data, or money is accepted • Measure success based on users’ goals
  10. Do Things That Don’t Scale
  11. - 3 - Can it become scalable?
  12. False Starts • Not enough value • Not enough engagement • Not enough natural growth
  13. Unfair Advantages • Lean into your strengths • Stay close to your customers • Repeatable, scalable value creation
  14. Questions 1 - Is it a good idea? 2 - Does it create value? 3 - Can it become scalable?
  15. satish@shopify.com @skanwar

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