Hosted by TechSoup on January 25, 2023. https://events.techsoup.org/e/m84gpk/ Join us for a demo-style event showcasing the latest marketing tools for nonprofits. Our expert presenters will share apps that enable you to be more nimble, creative, and thrifty. Whether you are a seasoned marketing professional or new to the field, this event will provide valuable insights and practical advice for growing your nonprofit's impact. Take advantage of this opportunity to learn from the experts and take your marketing efforts to the next level. Demos Adobe Express Premium: an online and mobile app for creating social graphics, videos, and more Constant Contact: an online marketing platform to customize emails, track engagement, and collect donations DonorPerfect : fundraising and donor management software for nonprofits Hootsuite: social media management, scheduling, and measurement Userlike: live chat for your website visitors via a widget or messaging apps

1. Marketing Your Mission:
App Demos for Nonprofits
January 25, 2023

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@TechSoup
Guest Experts
Eva Taylor
Hootsuite
Matthew Montoya
Constant Contact
Jeremy Pearson
DonorPerfect
Michael Morella
Userlike
Jordan Dené Ellis
Adobe

6. 7 © TechSoup Global. All Rights Reserved.
Jordan Dené Ellis
Adobe
@TechSoup
Adobe

7. Adobe Express for
Nonprofits
Intro & Demo
January 2023

8. Jordan Dené Ellis is an
enthusiastic community manager based
in Philadelphia, PA. She’s been
an entrepreneur for over twelve
years, building a pop-culture inspired
fashion brand, producing a geeky
lifestyle magazine, and helping fellow
small businesses with a freelance
social media service. Now she continues
to support small businesses and brands with
the team at Adobe Express.
Meet Jordan
Jordan Ellis
Community Manager,
Adobe Express

9. Ping me any time with questions!
@jordandeneellis
jordandene@adobe.com
Jordan Ellis
Community Manager,
Adobe Express

10. DEMO
• Homepage overview
• Search “non-profit” templates
• Invite/share projects
• Show how to save favorites/collections in libraries
• Schedule to social media

35. Call To Action
• Your organization’s incredible work deserves to be shared with
everyone — scale your impact with standout content made with
Adobe Express Premium, all for free.
• Nonprofits worldwide can register for a free, one-year
(renewable) subscription to Adobe Express Premium now.
• Visit adobe.com/express/nonprofits to learn more

36. 37 © TechSoup Global. All Rights Reserved.
Jeremy Pearson
@TechSoup
DonorPerfect

37. Welcome to
DonorPerfect

38. [Place Image Here]
Hello!
I’m Jeremy
I have a Blue Heeler named Luna
I love Hiking
I love grilling and smoking food
39

39. ● Donor CRM System
● Accounting Integration
● Email Marketing System
● Direct Mail Provider
● Ticketing Software
● Payment Processing Provider
● Online Donation Forms
● Prospect Screening and Wealth Research
Donor management & fundraising CRM

40. 41
DonorPerfect is your complete solution
Centralize your tasks &
Communications
Manage every aspect of
your fundraising efforts
efficiently in one system.
Online
donations
Gift + pledge
tracking
Letters + Email
Reporting
Event
management
Task
assignment

41. ● Email Marketing System
● Log individual emails
● Text your supporters
● Social Media engagement
● Video thank you’s
Communication tools
42

42. 43
Organize your to-do list
See donor history & plan
next steps
With a to-do list you and
your team can steam-line
donor communications.

43. 44
Segment messaging
Share your message with
the right audience
Customize the method of
communication or the
story your sharing.

44. Integrations
45

45. Constant Contact
46

46. 47
Thanks!
Ready to learn more?
Scan for a demo!

47. 48 © TechSoup Global. All Rights Reserved.
Matthew Montoya
@TechSoup
Constant Contact

48. Grow your nonprofit with Constant
Contact's time saving marketing tools

49. Nonprofits…
● Often a small staff
● Often overworked
● Every second saved is valuable

50. 51
51
Matthew Montoya
Sr. Channel Marketing &
Enablement Manager
Constant Contact
I know…I’ve been there!
51

51. 52
52
What we’ll cover
1
3
2

52. We have a small staff
“I should be treating my donors,
potential donors, vendors,
members, and volunteers with
different information but I’m by
myself, how can I do it all?”
53

53. Click Segmentation
Set up click segmentation and
send email
Contact clicks and
contact info is
added to a new or
existing list

54. Automatic List Segmentation
Engaged Boston Volunteers
1
2
3

55. You can then send to your segments!
A segment based list is a
“living list”
As you add the contacts,
they get added to your
segments if they fit the
profile you created.
No limit to the number of
segments!
1

56. I’m starved for time
“I know how important it is for
me to foster relationships, share
education and cause action, but I
wear so many hats!”
57

57. 58
58
How to use social tools
1
2
3
4
5
6

58. I know time is money
“With our small staff and limited
resources, I know that every
second saved can be used to
accomplish other goals but there
are just so many things to do”
59

59. 60
60
Types of automation
1
2
3

60. 61
61
Setting up automation
1
2
3
4
5

61. 62
62
A look at the
future (Some are
plus features)
2
3
4

62. Get Connected to
Save Time!
Sync with tools
you’re already using
to simplify your
marketing.

63. 64
64
Questions?
Ready to get started?
Scan the QR code to take advantage of
TechSoup’s discounted pricing.
50% off monthly!

64. 65 © TechSoup Global. All Rights Reserved.
Michael Morella
@TechSoup
Userlike

65. WhatsApp für die Automobilindustrie
Automotiv
e
Messaging
Live-Webinar
31.08.2022, 10:30 Uhr
Userlike x
TechSoup
Customer
messaging and
service
automation for
NGOs
Product demo
Jan 25, 2023

66. Problem
● Customer communication and buyer behavior have radically
changed in the digital age
● Many businesses and organizations are still relying on communication
channels from the pre-digital age such as phone and email
● In times of economic downturn companies need to find ways to save
costs, generate more revenue and build closer customer relationships

67. Solution
● Userlike is a leading all-in-one customer messaging solution that
supports digital transformation and helps businesses build and
nurture long-term customer relationships on their preferred
channel.
● We offer the best channels to start the conversation – and stay in
touch. No matter if your customers are on your website or in a
messaging app such as WhatsApp, Facebook Messenger or SMS. You
can manage all incoming conversations in a shared inbox for support
and sales.
● Powerful chat tools for digital support help eliminate the trade-off
between service quality and cost

68. Website Messenger
● Userlike allows you to bring modern messaging to your
website
● Support your customers from the first chat – and
throughout their entire website experience.
● Simply add an HTML snippet to your website’s code and
chat with your visitors in no time.
● Adjust the messenger’s design to reflect your brand
style.
● Seamlessly switch between live chats and asynchronous
messaging.

69. Messaging Channels
● Allow your website visitors to choose the channel that’s
most convenient for them
● Userlike is your business layer on top of popular
messaging apps
● Professional support and sales features such as routing,
assignment, status and topic tagging, notes, live
translation, analytics and much more.

70. Message Center
● The Message Center is your shared inbox for all
customer interactions
● No matter which channels your customers use,
answer all messages from one central place for
professional support and sales.
● Customer data such as email, location, visited
pages or related conversations are always at your
fingertips while you chat so you can provide
personalized support at scale.

71. Video Calls
● Easily switch from chat to video calls and screen
sharing
● With Userlike, calls are integrated directly into the
chat, unifying all your communication in one place.
● Showcase your products and build closer
relationships by offering them the most personal
channel.

72. Professional services
Onboarding workshops, chatbot setup and more
● Our goal is to provide ultimate value for your individual
case, with training and projects matched to your unique
needs.
● Additional Userlike products such as AI Automation Hub
let you create AI-powered chatbots, smart FAQ pages
and interactive contact forms in just a few steps.

73. Get started with Userlike
1. Sign up for a Userlike plan on
TechSoup
1. Set up your Userlike account
1. Start chatting!
Feel free to reach out to our team any time via our
chat button or at support@userlike.com. We’re
always glad to help!

74. 75 © TechSoup Global. All Rights Reserved.
Eva Taylor
@TechSoup
Hootsuite

75. Marketing Your
Mission on Social
Media with Hootsuite
25 February 2023

76. Eva Taylor
Director, Social Impact
Hootsuite
Twitter: @evaliveshere
Email: eva.taylor@hootsuite.com
Speaker

77. A little about us
11,500+ NONPROFIT CUSTOMERS AND
GROWING
We’re trusted by
thousands of
nonprofits
NONPROFIT DISCOUNTS
Our HootGiving
Program gives eligible
nonprofits up to 75%
off Team and Pro
plans
EDUCATION FOR NONPROFITS
This includes learning
how to navigate the
landscape of social
media with Hootsuite
Academy
1 2 3

78. THE PROBLEM
Social media plays a critical role in helping organizations like non
profits provide accessible information, deliver help when it’s
needed, and inspire people to take action.
But many of us face the same challenges: competing priorities,
limited resources and an ever changing social media landscape to
navigate.

79. HOW HOOTSUITE CAN HELP
Social media is a powerful way to share your story with supporters, inspire
action, get critical information to those who rely on you, and create a
community.
Our tools can help you:
PUBLISHING &
SCHEDULING
→ Free up
your team’s
time
CHANNEL
OVERVIEW
→ Simplify
your social
media tasks
250+ APPS &
INTEGRATIONS
→ Do more
with the tools
you already
use
FREE MOBILE
APPS
→ Stay on top
of everything
on the go
HOOTSUITE ACADEMY
→ Build your
skills

80. 1. Click on Analytics
2. Click “Best time to
publish”
3. Select network
4. Choose your goal
5. Evaluate
recommendations
6. Schedule a post in one
click
1
2
3
4
5
6
DEMO: THE BEST TIME TO PUBLISH

81. 7. Network chosen
8. Scheduled time and date
9. Canva integration
10. Grammarly integration
7
8
9
10
DEMO: THE BEST TIME TO PUBLISH

82. 11. Click on ‘Inspiration’
12. Choose a category
13. Pick a theme
14. It’s quick and easy to
adapt the post for your
organization
12
13
11
DEMO: CONTENT INSPIRATION TAB

83. →
DEMO: CONTENT INSPIRATION TAB

84. Thank you
Nonprofits get up to 75% off
Head here for more info or to
get started with Hootsuite:
https://www.hootsuite.com/about/hootgiving
Or, reach out to me at eva.taylor@hootsuite.com

85. 86 © TechSoup Global. All Rights Reserved.
@TechSoup
Q&A

86. What’s one thing you learned today?
Share with us in chat

87. Support future demo events and reach nonprofits and
NGOs using apps to deliver on their mission by
becoming a sponsor.
Contact Susan Tenby for more information.
community@techsoup.org
Become a Sponsor

88. Thank you for attending.
Please complete our post-event survey. The link is in chat!