6. #SMPLAN Campaignor organizational plan? Mission & Purpose? What do you want to accomplish? Measurable Goals Call to Action Request Organizational voice and brandAuthority Position? @CMNsocal Getting the Formula Right Social Media Marketing Plan Introduction Step One: CHART THE COURSE
7. Social Media Plan: Methods,Options, Outlets TransmediaMarketing Elements Video (short) Documentary Other film/TV Streaming Media Events Games Geocaching Online Ads Live Storytelling Comics Entertainment Education Print Media Visual Advertising Websites New Channels Twitter Facebook LinkedIn Google+ Groups and ListsOther Web Communities A sample of media channels and places to consider story and campaign integration
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9. #SMplan Timelines: STRATEGY PROGRAM TIMINGDELEGATIONINVOCATION COMMUNITY CAREBEAUTIFUL CLOSINGANALYSIS & WRAPUP STEP ONE: STRATEGY Know your course, deadlines, and work out a plan step by step
34. Over 75% of brand LIKES come from advertisements….Are you asking for an endorsement?
35. Digital Storytelling: Content Production &Distribution Who voices your social sites? What is your story? Who is telling it? With what voice? Outreach: Identify new Potential partners Across many media Outlets & Channels
36. SHARING remains a deeply passionate activity for engaged audiences to continue conversations
37. Try something new? Arts? Try Photo Mashups! Theatre? Using Video? Music? Turntable Social Music Sharing! Try labs & socialsites like HitRECord Diaspora Stroome
40. Hashtags #SMplan Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
47. THE PERSONAL TOUCH Resource & Staff impact Number of hours needed to succeed Hidden Costs?
48. Nonprofits rely on multitasking teams working 10 hours a week or more on posting, listening, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support
49. Timing and Investment Needed Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
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51. Choose where to spend time Plan for Facebook Email Facebook Ads or Awareness Campaign with Request & Call to Action linked to your site Video or photo storytelling from your mobile phone
53. #SMplan Timelines: STRATEGY PROGRAM TIMING DELEGATION INVOKE KICKOFF COMMUNITY CARE BEAUTIFUL CLOSING ANALYSIS & WRAPUP Look for a time arc that matches your project/org goals Make sure all deadlines match timelines set by funders and partners Follow up quickly and track data throughout your campaign progress
57. Social Media Marketing Plan:Getting the Formula Right Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization!