1. Curious, what apps other people use
on their mobile devices?
February 12, 2013 – Riga, TechChill Baltics
@FrendApp

3. Problem
 Individual discoverability – no way to discover
what apps another individual is using on his/her
mobile device.
 Shortage of usage statistics – there are no publicly
available aggregated general app usage statistics.
 Growing number of available mobile applications
– overabundance causes difficulty of choice.
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4. Solution - FrendApp
 FrendApp is a mobile app
that enables its users to
share and browse info of
downloaded and used
mobile applications.
 It aggregates app usage
statistics.
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5. Solution - FrendApp
 Search a person by name
and discover one’s app
preferences
 Discover other users of
particular app – ask
someone you know or trust
 Enable discovery only for
those apps you confirm to
be shared
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6. Target audience
 Majority of mobile device users
 Different user segments:
 Friends (what social apps do my friends use?)
 Family (what games do my children play?)
 Bloggers, tech geeks (what is hot on app market?)
 Celebrities (what is new on Lady Gaga’s phone?)
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7. Market size
1.2 Billion
smartphone
and tablet
10‘000’000
users FrendApp
worldwide in users –
intended
2012 coverage
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8. Business model
 Sell promoted leads for mobile app developers
 Sell aggregated statistics to business
intelligence companies
 Distribute app for free
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9. Business model
In a 3 year perspective:
 Promoted leads:
1’000’000 * 0,50 EUR per lead = 500’000 EUR
income from app developers
 Statistics:
10 * 50’000 EUR per subscription = 500’000 EUR
per year income from market research
companies.
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10. Market adoption
Marketing Celebrity Free intelligence
& PR endorsement reports
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11. FrendApp team
Raitis Sevelis Didzis Rutitis Raitis Gorbacevics Gatis Strazds
Software project Marketing, project Mobile development Web and server-side
development management development
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12. Thank you for your attention!
Didzis Rutitis – didzis@frendapp.com
@FrendApp | www.frendapp.com
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