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Making your company future-proof
using the right tools
Digitisation
“Companies that don’t seize today’s technological
opportunities run the risk of being quickly left behind by
the new competitors whose digital transformation
processes are more efficient”
Benefits of digitisation
• Reduce client acquisition costs
• Improve user experience
• Customise services and products to customers
• Optimise purchases, production and maintenance
Digitise your company:
how to choose the
right tools?
Ask your employees
Ask employees from different departments about
• Struggles
• Needs
• Goals
• Ideas
• Suggestions
• …
The biggest roadblocks for productivity?
Ipsos’ research shows it’s
• Unnecessary administration
• Inefficient meetings
• Unclear priorities
• Complex work processes
• Email overload
Things to consider…
• What key processes do we have in place?
• Which of those can be improved by tools?
• Which features do we need exactly?
• What tools do we currently use?
• How would we integrate the new tool with other software?
• How much will it cost?
Adjust your tools to your
goals and needs
Nowadays a vast variety of apps and
software emerges
• What are your priorities?
• Focus on your internal research results
• Focus on obvious and necessary improvements
Less is more
• Focus on the core aspects
– Simple processes
– Clean user interface
– Excellent customer support
• Avoid clunky, feature-rich software
Gradually digitise your
customer service
Importance for growing IT-providers
• Online customer support-tool
• Ticketing system
– Keep track of questions asked by clients
– Connect tickets to clients
– Assign a certain employee to the ticket
E-care or digital customer service
• Traditional channels deliver
- 57% customer satisfaction  
• Digital customer services deliver
- 76% customer satisfaction  
McKinsey’s
research shows...
“The more digital the customer
service journey, the more satisfied
the customers”
Two important things to keep in mind
• Build multiple digital channels for
- Email
- Social media
- FAQ
• Evolution, not revolution
- Keep traditional channels open
- Clear communication to customers and gradual transition
Consider current collaborations
and integrations
• What are the integration possibilities with other software?
• Can the tools work together?
• How much work will the integration require?
Keep in mind...
Want to learn more about how to
digitise your business? Discover which
tools are perfect for SMEs
So what exactly separates
the right tools from the
wrong ones?
What are your priorities
when choosing tools?  
In the future, will you be able to...
• Adopt new features?
• Integrate other tools?
• Add new departments to the tool?
• Scale and implement new users easily?
• Adjust features?
– Based on priorities
– Current budget
Software to help you grow?
Easy software integration?
That allows for
• Efficiency
• Transparency
• Making more informed decisions
• Easy integration with tools you use most
Customisable software?
For example: a CRM tool to manage contacts and sales
• Being able to add custom
- Fields
- Filters
- Tags
- In each stage of sales process
“Each business, big or
small, has unique needs
of their own”
Accessible Easy to use Intuitive
Your software should be…
Want to know more? Check out our
blog on choosing the right tools to
optimize your business!
Some helpful cloud
tools to get you started
Simplify marketing
UNBOUNCE
• Make landing pages fast
• A/B test landing pages
• Quickly adapt them
• Integration with other tools
BUFFER
• Social media management tool
• Schedule automated posts easily
• Analyse ROI and start adaptation
Simple administration
• Digitise your receipts with
smartphone or webcam
• Transform into expense reports
• Export
XPENDITURE
Limitless productivity
EVERNOTE
• Digital workplace
• For all your ideas
• No matter what format
• Across all your devices
• Allow teams to spike up their
productivity by organising everything
in one spot
CONFLUENCE
INVISION
• Collaboration and workflow platform
• Interactive prototypes of websites and apps
• No slow feedback through email or tardy revisions
Sped-up sales
GOTOMEETING OR JOIN.ME
• Organise virtual meetings with potential customers
• Save lots of miles and hours
CLOUD PLATFORM
• Do leads often ask for quotations?
• Consult quotations online
• Give feedback
• Give approval right away.
INVOICES
• Check and pay invoices online
• Through the cloud
Streamlined workflow
ZAPIER
• Workflow tool
• Connects all your apps
– Exchange data easily
• Event-based automation
– No useless repetition
IF THIS THEN THAT (IFTTT)
• Simple connections between tools you use
• An integrated workflow
– Means optimal productivity
Direct communication
SLACK
• Communicate
internally
– Employees
– Departments
– Teams
– …
INTERCOM
• Communicate with your customers
OLARK
• Answer customer questions live
CLOUD-BASED TICKETING PLATFORM
• Customer can closely follow the status of his support question and provide
additional info whenever
• Open tickets are visible
• After a while open tickets can be closed automatically
Want to know more about handy
cloud tools for your company ?
Just take a look at our blog and win
time using cloud tools!

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Digitisation in 2017