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Team Samrat Multiventure
In association with
Margin Consultancy
The Purpose of
Digital Marketing
Like any form of marketing, The Purpose of
Digital Marketing is to promote and sell a
product or service. More specifically, the
purpose of digital marketing is to connect a
business or organization with its target
audience via digital channels.
In today’s business scenario, people are
shifting more and more from the use of
traditional to digital media. People are using
different mediums such as laptops, mobile
phones and desktops to read contents.
Since it is playing a major role in marketing at
present, it is likely to replace other forms of
marketing in the future.
About US
We create experiences that transform brands,
grow businesses and make people's lives
better. TSM has taken fast walks to rapidly
set up itself as a favored specialist
co-op.
Team Samrat Multi Venture is established in
2016 with the main objective to serve their
services for Training & Development, Travel
& Tourism and Digital Marketing.
We have a dedicated team of young and
energetic individuals who put their heart, sole
and mind in their respective fields.
Our expert team and excellent work ethics
has helped us to win hearts of our valuable
clients.
OUR SERVICES
• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)
• SMM (Social Media Marketing)
• SEM (Search Engine Marketing)
• Web Design & Development
• Digital Content & Video
• Pay-Per-Click (PPC)
• Google Apps
Search Engine Optimization
Search engine optimization (SEO) is the
process of increasing the quality and quantity
of website traffic by increasing visibility of a
website or a web page to users of a web
search engine.
O u r S E O s er vic es inc lu ded:
• Keyword Research
• Technical SEO
• Full SEO Audit
• SEO Consulting
Social Media Optimization
Social media optimization (SMO) is the use of
a number of outlets and communities to
generate publicity to increase the awareness
of a product, service brand or event.
O u r S M O s er vic es inc lu ded:
• Social Strategy Development
• Brand Visibility Analysis
• Social Engagement Analysis
• Social Competitor Analysis
• Social Brand Week Point Analysis
Social Media Marketing
Social media marketing is the use of social
media platforms and websites to promote a
product or service. Social media marketing is
becoming more popular for both practitioners
and researchers.
O u r S M M s er vic es inc lu ded:
• Social Profile Creation
• Increase Awareness of Your Brand or Service
• Increase Likes & Followers
• Social Bookmarking
• Daily Management of Social Media Platform
& Regular Updates
Search Engine Marketing
Search engine marketing (SEM) is a digital
marketing strategy used to increase the
visibility of a website in search engine results
and process of driving traffic and gaining
visibility from search engines through paid ads.
O u r S E M s er vic es inc lu ded:
• Search ads (Google AdWords, Bing Ads)
• Product Listing ads or Shopping ads
• Display & Banner ads
• Retargeting & Remarketing
Web Design & Development
We offer a full range of web design and
development services including:
• Website Design
• Website Coding
• Blog Design and RSS Integration
• Conversion Optimization
• Mobile Development
• Website Audits & Maintenance
Digital Content & Video
Our full suite of content services including:
• Digital Content Strategy
• Video Production
• Graphics Design
• Content Production
• Multi Language Content
Pay Per Click
Pay-per-click marketing is a way of using
search engine advertising to generate clicks
to your website, rather than “earning” those
clicks organically.
O u r P P Cs er vic es inc lu ded:
• PPC Strategy Development
• PPC Keyword Research
• PPC Campaign Setup
• Turnkey PPC Campaign
• Conversion Tracking
• Use the Google Ads Performance Grader to
Grade Your PPC
Google Apps
Everything you need in one package.
Go o gle Apps s er vic es inc lu ded:
• Business Email Address
(name@yourcompany.com)
• Online Text Documents, Spreadsheets and
Slides
• 30GB of online storage for file syncing and
sharing
• Mobile Device Management
• Advanced Admin Controls
• Easy Data Migration
• 24/7 Phone and Email Support
Google AdWords
Get in front of customers when they’re
searching for businesses like yours on Google
Search and Maps. Target your ads to
customers in certain countries, regions or
cities – or within a set distance from your
business or shop.
Go o gle AdW o r ds er vic es inc lu ded:
• Landing page with Domain Name and
Hosting free for one year
• Clicks on Google Ad words worth 15000
each
• Search & Display Network Ads
• Contextual Ads on Google Content
Network
Strategy and Executive
Now that you have an idea of our company and who you’ll be working with, let’s get to the
important stuff: S o c ia lM edia . In this proposal you will find an outline of how we will build
your campaign and brand through channels like Twitter, Facebook, Instagram, LinkedIn and
YouTube.
When you engage an audience through these platforms, they feel a different sort of connection
with your company — especially when you can make them smile or laugh, or give them
something they feel compelled to share. Think of it as a unique experience every time.
Our team will generate awareness for your brand, widen your reach and target market, drive
more online presence, and in turn boost revenue. A successful social media campaign also takes
time, patience, and follow-through.
Engage through Content
Content is key in social media. Without it, you have nothing. But if it’s boring, well, don’t
expect great results. We will identify important hashtags and keywords, find out where
relevant news about your industry comes from and how to share it when necessary, create your
own relevant news and other content for your existing blog or new blog.
Working Together Across Mediums
Digital marketing is not the only marketing a company does, but it’s also much more intense
than just sharing promotions, offers, coupons, contests, etc. In fact, those kinds of things will
be secondary to our overall promotion and analysis of your company.
Target Channels
In our research and analysis of your company, we might find that Twitter works better to
engage your customers than Facebook. Perhaps more people respond to videos of your
products or staff than photos.
We want your customers to be excited about your content, so if Instagram or LinkedIn are not
working out, we will figure out why, report back to you, and adjust accordingly so we are
constantly maximizing your social media presence in the most effective way.
Analysis
To ensure your digital marketing is constantly growing and reaching new people, we need to
monitor and analyze what works and what does not. We will compare results to figure out what
can be replicated and how best to do something again while making it fresh. This kind of data
will not only be useful in social media or search engine outreach, but also in product
development for your company, showing you what customers want and don’t want.
Domain Analytics
Domain Analytics provide you with insights regarding users from different email domains
active in your account.
• Organic Research
• Advertising Research
• Backlink Analytics
• Traffic Analytics
Organic Research
• See competitors’ best keywords
• Discover new organic competitors
• Observe position changes of domains
Backlink Analytics
• Conduct a deep link analysis
• Understand referring domains' authority
• Check backlinks' types
• Spot your links' geolocation
Advertising Research
• Analyze ad budgets and keywords
• Monitor ad copy and landing pages
• Discover New Competitors in Ad Words
and Bing Ads
• Localize Your Ad Campaigns
Traffic Analytics
• Discover new markets and niches
• Understand your potential customers’ behavior and
media consumption
• Qualify leads, prospects, and potential partners
Keyword Analytics
Keyword research is the bedrock of any pay-per-click advertising campaign. it’s not enough to
have a basic list of keywords – you need more data to help you prioritize and make decisions.
Site Audit
• Check your site’s health with our SEO analysis tool
• Prioritize SEO issues and decide what to fix first
• Track SEO optimization progress
• Find and fix hreflang mistakes
• Ensure the security of your website with HTTPS checks
• Detect all possible AMP implementation issues
Content Audit
• Assess your website’s content
• Measure the content you publish externally
• Compare the performance of different content pieces
Traffic Ranks
• Increase Traffic ranking of your website across the internet
(Google, Wikipedia, YouTube)
Monitoring
A big part of monitoring also has to do with interacting with customers. We will respond to
people’s questions, comments, messages and suggestions when appropriate and in the most
professional way possible. When customers can expect this level of engagement, they are more
likely to stay customers and also help recruit their friends and family.
Reports
We will provide weekly, monthly, and quarterly analytics so you can see how your investment in
digital marketing is paying off. Once we review results with your company, we can make
adjustments as necessary.
Lead Generation Tools
Email marketing, cold outreach, social media, and inbound content marketing are all viable
options to generate leads. The tools you need to be successful will depend on your specific
goals.
Workflow
The following is a breakdown of what our company will provide your company in its Digital
Marketing Campaign:
• No of Keywords – Upto 40
• Keywords Guarantee in Top 10 – 30%
• Keywords Research
• Initial Review & Analysis
• Competitors Analysis – Upto 3
• On-Page Optimization
• Link Building
• Content Marketing
• Local Search Optimization
• Social Media Marketing
• Schema & Structure Data Markup
• Product Optimization Suggestion
• Brand Reputation Monitoring
• Schema & Structure Data Markup
Mr. Siddharth Sanjay Singh
Managing Director
Team Samrat Multiventure
Mr. Samrat Sanjay Singh
Co Founder & CEO
Team Samrat Multiventure
International Corporate Trainer, Business coach,
Motivational Speaker & Digital Marketing
Consultant
Dato Dr. Gina Ramirez Tan
Global Business Partner
Business Malaysia and Philippine Societies (Founder)
Malaysia Filipino International Chamber of
Commerce (Founder and President)
Business and Professional Woman Kuala Lumpur
(Member)
Margin Consultancy (CEO, Chief Executive Officer)
Fo r a ny q u er ies f eelf r ee t o c o nt a c t
Mr. Siddharth Sanjay Singh (Managing Director)
Contact: +91 7007 305 985 | Email: info@tsm13.com
Office Address
Shri Upwan, N9/90-l-B-C-B
Janki Nagar Colony, Shiva Enclave,
Kakarmatta, Varanasi - 221009
Uttar Pradesh, India
Office Address
Leval 36, Menara Citi Bank
165 Jalan Ampang – 50450
Kuala Lumpur, Malaysia
+6 03 2169 6219
www.tsm13.com

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Proposal for digital marketing

  • 1. Team Samrat Multiventure In association with Margin Consultancy
  • 2. The Purpose of Digital Marketing Like any form of marketing, The Purpose of Digital Marketing is to promote and sell a product or service. More specifically, the purpose of digital marketing is to connect a business or organization with its target audience via digital channels. In today’s business scenario, people are shifting more and more from the use of traditional to digital media. People are using different mediums such as laptops, mobile phones and desktops to read contents. Since it is playing a major role in marketing at present, it is likely to replace other forms of marketing in the future.
  • 3. About US We create experiences that transform brands, grow businesses and make people's lives better. TSM has taken fast walks to rapidly set up itself as a favored specialist co-op. Team Samrat Multi Venture is established in 2016 with the main objective to serve their services for Training & Development, Travel & Tourism and Digital Marketing. We have a dedicated team of young and energetic individuals who put their heart, sole and mind in their respective fields. Our expert team and excellent work ethics has helped us to win hearts of our valuable clients.
  • 4. OUR SERVICES • SEO (Search Engine Optimization) • SMO (Social Media Optimization) • SMM (Social Media Marketing) • SEM (Search Engine Marketing) • Web Design & Development • Digital Content & Video • Pay-Per-Click (PPC) • Google Apps
  • 5. Search Engine Optimization Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. O u r S E O s er vic es inc lu ded: • Keyword Research • Technical SEO • Full SEO Audit • SEO Consulting
  • 6. Social Media Optimization Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. O u r S M O s er vic es inc lu ded: • Social Strategy Development • Brand Visibility Analysis • Social Engagement Analysis • Social Competitor Analysis • Social Brand Week Point Analysis
  • 7. Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers. O u r S M M s er vic es inc lu ded: • Social Profile Creation • Increase Awareness of Your Brand or Service • Increase Likes & Followers • Social Bookmarking • Daily Management of Social Media Platform & Regular Updates
  • 8. Search Engine Marketing Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results and process of driving traffic and gaining visibility from search engines through paid ads. O u r S E M s er vic es inc lu ded: • Search ads (Google AdWords, Bing Ads) • Product Listing ads or Shopping ads • Display & Banner ads • Retargeting & Remarketing
  • 9. Web Design & Development We offer a full range of web design and development services including: • Website Design • Website Coding • Blog Design and RSS Integration • Conversion Optimization • Mobile Development • Website Audits & Maintenance
  • 10. Digital Content & Video Our full suite of content services including: • Digital Content Strategy • Video Production • Graphics Design • Content Production • Multi Language Content
  • 11. Pay Per Click Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. O u r P P Cs er vic es inc lu ded: • PPC Strategy Development • PPC Keyword Research • PPC Campaign Setup • Turnkey PPC Campaign • Conversion Tracking • Use the Google Ads Performance Grader to Grade Your PPC
  • 12. Google Apps Everything you need in one package. Go o gle Apps s er vic es inc lu ded: • Business Email Address (name@yourcompany.com) • Online Text Documents, Spreadsheets and Slides • 30GB of online storage for file syncing and sharing • Mobile Device Management • Advanced Admin Controls • Easy Data Migration • 24/7 Phone and Email Support
  • 13. Google AdWords Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. Go o gle AdW o r ds er vic es inc lu ded: • Landing page with Domain Name and Hosting free for one year • Clicks on Google Ad words worth 15000 each • Search & Display Network Ads • Contextual Ads on Google Content Network
  • 14. Strategy and Executive Now that you have an idea of our company and who you’ll be working with, let’s get to the important stuff: S o c ia lM edia . In this proposal you will find an outline of how we will build your campaign and brand through channels like Twitter, Facebook, Instagram, LinkedIn and YouTube. When you engage an audience through these platforms, they feel a different sort of connection with your company — especially when you can make them smile or laugh, or give them something they feel compelled to share. Think of it as a unique experience every time. Our team will generate awareness for your brand, widen your reach and target market, drive more online presence, and in turn boost revenue. A successful social media campaign also takes time, patience, and follow-through. Engage through Content Content is key in social media. Without it, you have nothing. But if it’s boring, well, don’t expect great results. We will identify important hashtags and keywords, find out where relevant news about your industry comes from and how to share it when necessary, create your own relevant news and other content for your existing blog or new blog.
  • 15. Working Together Across Mediums Digital marketing is not the only marketing a company does, but it’s also much more intense than just sharing promotions, offers, coupons, contests, etc. In fact, those kinds of things will be secondary to our overall promotion and analysis of your company. Target Channels In our research and analysis of your company, we might find that Twitter works better to engage your customers than Facebook. Perhaps more people respond to videos of your products or staff than photos. We want your customers to be excited about your content, so if Instagram or LinkedIn are not working out, we will figure out why, report back to you, and adjust accordingly so we are constantly maximizing your social media presence in the most effective way.
  • 16. Analysis To ensure your digital marketing is constantly growing and reaching new people, we need to monitor and analyze what works and what does not. We will compare results to figure out what can be replicated and how best to do something again while making it fresh. This kind of data will not only be useful in social media or search engine outreach, but also in product development for your company, showing you what customers want and don’t want. Domain Analytics Domain Analytics provide you with insights regarding users from different email domains active in your account. • Organic Research • Advertising Research • Backlink Analytics • Traffic Analytics
  • 17. Organic Research • See competitors’ best keywords • Discover new organic competitors • Observe position changes of domains Backlink Analytics • Conduct a deep link analysis • Understand referring domains' authority • Check backlinks' types • Spot your links' geolocation Advertising Research • Analyze ad budgets and keywords • Monitor ad copy and landing pages • Discover New Competitors in Ad Words and Bing Ads • Localize Your Ad Campaigns Traffic Analytics • Discover new markets and niches • Understand your potential customers’ behavior and media consumption • Qualify leads, prospects, and potential partners Keyword Analytics Keyword research is the bedrock of any pay-per-click advertising campaign. it’s not enough to have a basic list of keywords – you need more data to help you prioritize and make decisions.
  • 18. Site Audit • Check your site’s health with our SEO analysis tool • Prioritize SEO issues and decide what to fix first • Track SEO optimization progress • Find and fix hreflang mistakes • Ensure the security of your website with HTTPS checks • Detect all possible AMP implementation issues Content Audit • Assess your website’s content • Measure the content you publish externally • Compare the performance of different content pieces Traffic Ranks • Increase Traffic ranking of your website across the internet (Google, Wikipedia, YouTube)
  • 19. Monitoring A big part of monitoring also has to do with interacting with customers. We will respond to people’s questions, comments, messages and suggestions when appropriate and in the most professional way possible. When customers can expect this level of engagement, they are more likely to stay customers and also help recruit their friends and family. Reports We will provide weekly, monthly, and quarterly analytics so you can see how your investment in digital marketing is paying off. Once we review results with your company, we can make adjustments as necessary. Lead Generation Tools Email marketing, cold outreach, social media, and inbound content marketing are all viable options to generate leads. The tools you need to be successful will depend on your specific goals.
  • 20. Workflow The following is a breakdown of what our company will provide your company in its Digital Marketing Campaign: • No of Keywords – Upto 40 • Keywords Guarantee in Top 10 – 30% • Keywords Research • Initial Review & Analysis • Competitors Analysis – Upto 3 • On-Page Optimization • Link Building • Content Marketing • Local Search Optimization • Social Media Marketing • Schema & Structure Data Markup • Product Optimization Suggestion • Brand Reputation Monitoring • Schema & Structure Data Markup
  • 21. Mr. Siddharth Sanjay Singh Managing Director Team Samrat Multiventure
  • 22. Mr. Samrat Sanjay Singh Co Founder & CEO Team Samrat Multiventure International Corporate Trainer, Business coach, Motivational Speaker & Digital Marketing Consultant
  • 23. Dato Dr. Gina Ramirez Tan Global Business Partner Business Malaysia and Philippine Societies (Founder) Malaysia Filipino International Chamber of Commerce (Founder and President) Business and Professional Woman Kuala Lumpur (Member) Margin Consultancy (CEO, Chief Executive Officer)
  • 24. Fo r a ny q u er ies f eelf r ee t o c o nt a c t Mr. Siddharth Sanjay Singh (Managing Director) Contact: +91 7007 305 985 | Email: info@tsm13.com Office Address Shri Upwan, N9/90-l-B-C-B Janki Nagar Colony, Shiva Enclave, Kakarmatta, Varanasi - 221009 Uttar Pradesh, India Office Address Leval 36, Menara Citi Bank 165 Jalan Ampang – 50450 Kuala Lumpur, Malaysia +6 03 2169 6219 www.tsm13.com