I was invited by the Tampa Product Owners group to give a lecture and create a workshop on Experience Design and Journey mapping. I emphasized the importance of sketching in my process and incited the group to draw their ideas throughout the session.
7. Mind the Gaps
X
A B C
Q
Y
R
?
?
?
?
?
“Customers are like teeth…if you ignore their pain, they’ll
go away and trendy startup dentists will fix them.
8. Think Visually
“The real process behind solving problems
with pictures starts with opening our eyes…”
12. Step 1 (5 minutes)
X
X
X
Possible Xs: Taylor Needs to get to St. Pete…
X
Taylor takes public
transport
Taylor buys a
car and drives
Taylor uses a
ride sharing app
Taylor Walks
13. Step 2 (10 minutes)
User Actions / Wants
User Actions
& Wants
• Taylor doesn’t want to walk
• Taylor can’t afford a car
• Taylor is too posh for the bus…
14. Step 3 (10 minutes)
Product Interactions
Product
Interactions
• Taylor uses apps…
• Mike has a car…
• Mike wants to make money
• Taylor can pay for things with
apps
15. Step 4 (10 minutes)
Where do product interactions meet user actions?
Taylor wants a ride
Mike has a car!
16. Step 4 (15 minutes)
Find the holes…tell the story
Taylor wants a ride Mike has a car!
How’s that
work?
17. An app that lets
riders and
drivers rate each
other
Present Findings
Taylor wants a ride Mike has a car!
An app to
connect riders
and drivers!
Taylor wants to
feel safe
XTaylor uses a ride sharing
app to get to St. Pete
18. Resources
• http://mappingexperiences.com/
• medium.com -> Product Management / Ownership
• Drunk User Experiences…
• User Onboarding
• Pttterns
• How to Draw in 30 Days
• Drawing your Ideas
• Back of the Napkin
• Wayfinding http://designworkplan.com/wayfinding/introduction.htm
