7. MAIL CHIMP VS. CONSTANT CONTACT
Segmenta2on
• Send perKnent informaKon to only
the customers it is perKnent to
• Target customers based on
behavior, preferences, and previous
sales
• Add hidden groups to segment by
internal data
• Send a targeted event invitaKon to a
certain geographic locaKon
• Email only your most loyal
customers
• Segment by date added to send a
welcome email
• Segment by purchases in order to
send out new product emails
• Create an auto-updaKng segment
with any criteria
• Send customized messages to
each targeted list
• Target customers based on
interests, demographics,
contact details, survey
responses, or email reports
• Get more customers opening
the emails because of the
relevance
• Add tags to contacts in order
to record important
informaKon about the
customer
9. MAIL CHIMP VS. CONSTANT CONTACT
Repor2ng
• Track how many emails you sent,
how many people opened or did not
open your email campaigns, and
what they clicked
• Analyze list growth over Kme, view
subscriber’s locaKon, and track
engagement by locaKon
• Data to learn what abracts
customers to your business
• Find out what emails were not able
to be delivered to certain addresses
as well as users who unsubscribed
from your emails
• Compare your campaign results with
other industries
• Revenue reports to find out which
customers made a purchase
• All reports are printable
• Measure how your audience is
engaging
• See the revenue report generated
from email campaigns
• See contact list growth that is
generate through a variety of list-
building tools that are offered
• Track how many emails are
opened on mobile devices
compared to how many are
opened on desktops
• Ability to check reports anywhere
with the Constant Contact app
that contains features such as one-
click ediKng, social integraKon,
and comprehensive tracking
14. MAIL CHIMP VS. CONSTANT CONTACT
Comparison Summary
• $895/month for 150,000-200,000
subscribers
• Phone, email, and chat service
available Monday through Friday
• Wide variety of templates and
design tools
• Free for up to 5 files, but access to
stock images
• Import contacts from email servers BOTH
• $875/month for
$185,001-200,00 users
• Online knowledge base for
mainly self-service support
• More users preferred Mail
Chimp’s layout
• Unlimited free image storage
• RSS-to-email feature
• High deliverability rates
• Many integraKons with other business sohware systems
• Offers plans for companies of all sizes
• Ease-of-use for users
• Customizable email templates for each email campaign
• Can export contacts from other applicaKons
• Ability to segment by different characterisKcs
• Downloadable app