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Mail chimp vs Constant Contact
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Pdf individual project 1 mark 4650
- 2. MAIL CHIMP VS. CONSTANT CONTACT About Alan’s • Alan’s is the go to upscale yet informal deli/bakery/ confecKonary located in the Metro Atlanta area • With 10 locaKons, Alan’s encompasses downtown Atlanta as well as the northern suburbs • From breakfast and lunch to catering meals on site, Alan’s has it covered • With some of the best cakes and deserts in the Atlanta area, it’s no wonder so many brides and party hosts flock to Alan’s
- 3. MAIL CHIMP VS. CONSTANT CONTACT Business Objec2ves Main objec2ve: to find an email service provider that allows Alan’s to communicate and market to his customers in order to create a lasKng relaKonship • Alan is seeking an email service provider that has the following characterisKcs: • Easy-to-use interface with an arrange of professional as well as appealing templates • Ability to track the effecKveness of your email markeKng efforts • Capability of storing 200,000 plus customers segmented by locaKon, event date, etc. • Ability to perform daily, weekly, monthly, and yearly automated emails • Reasonable price that reflects the features offered
- 4. MAIL CHIMP VS. CONSTANT CONTACT Target Audience • Large office buildings in Downtown Atlanta • Locals within the Metro Atlanta area- both residents and tourists within the city and the suburbs • Brides seeking cakes or other deserts for weddings and recepKons • Party-throwers and hosts seeking caterers, cakes, or deserts for their occasions • Companies seeking caterers for business meeKngs, luncheons, or other events
- 5. MAIL CHIMP VS. CONSTANT CONTACT Business Strategies • Promote Alan’s to locals, nearby business owners, and surrounding companies • Emails send out at least twice a week to the typical lunch crowd- containing the specials of the day and allowing customers to place their orders online • Ability to segment brides based on wedding month and send brides emails offering wine and cake tasKng specials • Invite the best customers to VIP events • Email informaKon about catering parKes, luncheons, and gatherings to companies, businesses, and other locals • Track anniversaries of customers’ special events, past purchases, and website clicks in order to do follow ups, send special offers, as well as analyze your overall markeKng effecKveness
- 6. MAIL CHIMP VS. CONSTANT CONTACT Features Comparison • SegmentaKon • Pricing • ReporKng • Ease-to-use interface • Customer Service/Support • Other features
- 7. MAIL CHIMP VS. CONSTANT CONTACT Segmenta2on • Send perKnent informaKon to only the customers it is perKnent to • Target customers based on behavior, preferences, and previous sales • Add hidden groups to segment by internal data • Send a targeted event invitaKon to a certain geographic locaKon • Email only your most loyal customers • Segment by date added to send a welcome email • Segment by purchases in order to send out new product emails • Create an auto-updaKng segment with any criteria • Send customized messages to each targeted list • Target customers based on interests, demographics, contact details, survey responses, or email reports • Get more customers opening the emails because of the relevance • Add tags to contacts in order to record important informaKon about the customer
- 8. MAIL CHIMP VS. CONSTANT CONTACT Pricing • Free startup opKon • Plans offer monthly opKons as well as pay as you go opKons • $875.00/month for 185,001-200,000 subscribers and 2,400,000 emails per month • Free 60 day product trial • No contracts, can cancel at any Kme • $895/month for 150,000-200,000 subscribers
- 9. MAIL CHIMP VS. CONSTANT CONTACT Repor2ng • Track how many emails you sent, how many people opened or did not open your email campaigns, and what they clicked • Analyze list growth over Kme, view subscriber’s locaKon, and track engagement by locaKon • Data to learn what abracts customers to your business • Find out what emails were not able to be delivered to certain addresses as well as users who unsubscribed from your emails • Compare your campaign results with other industries • Revenue reports to find out which customers made a purchase • All reports are printable • Measure how your audience is engaging • See the revenue report generated from email campaigns • See contact list growth that is generate through a variety of list- building tools that are offered • Track how many emails are opened on mobile devices compared to how many are opened on desktops • Ability to check reports anywhere with the Constant Contact app that contains features such as one- click ediKng, social integraKon, and comprehensive tracking
- 11. MAIL CHIMP VS. CONSTANT CONTACT Ease-to-use/Customer Reviews “At Capterra, we recently conducted a poll of 60 small businesses that use either MailChimp or Constant Contact for their email markeKng needs. Shockingly, more than half of the respondents had used both systems at some point in Kme, which speaks to the enormous market share these two leading email markeKng sohware providers have. The more interesKng finding from our study— of the businesses that had used both, 75% of respondents preferred MailChimp over Constant Contact.” -Quote from KaKe Hollar hbp://blog.capterra.com/mailchimp-vs-constant-contact/
- 12. MAIL CHIMP VS. CONSTANT CONTACT Customer Service/Support • Free accounts do not offer access to email support • Offers a knowledge base for all customers that contains a variety of specific issues accompanied with arKcles and videos to help resolve issues • These arKcles and videos address issues such as account semngs, billing issues, templates, reports, etc. • Offers an access to support at any Kme for the starKng at $9 • Offers a variety of contact methods such as phone calls, live chat, emails, tweets, and your support history • Customer support accessible from 7am-11pm on Monday through Thursday and 7am-9pm on Fridays • Free customer support • Video tutorials offering explanaKons on typical issues • Wide variety of FAQs available for customers
- 13. MAIL CHIMP VS. CONSTANT CONTACT Other Features • OpKon to connect your business with one of Mail Chimp’s ecommerce integraKons such as Shopify, Salesforce, or Twiber to learn what your customers are purchasing and the results of your campaigns • Design your own template for each email campaign with a variety of design opKons • Mail Chimp snap allows you to send photo-based emails from anywhere • IdenKfies the best Kme to send a campaign • RSS-to-email feature • Easy to edit templates • Auto responder makes it simple to send personalized emails to customers • Upload email lists from Excel, Gmail, Outlook, etc. • Integrates with apps such as Salesforce and Mindbody in order to sync new contacts • Image and document storage • Offers PLUS features that allow you to connect with customers with live events, traceable coupons, surveys, etc.
- 14. MAIL CHIMP VS. CONSTANT CONTACT Comparison Summary • $895/month for 150,000-200,000 subscribers • Phone, email, and chat service available Monday through Friday • Wide variety of templates and design tools • Free for up to 5 files, but access to stock images • Import contacts from email servers BOTH • $875/month for $185,001-200,00 users • Online knowledge base for mainly self-service support • More users preferred Mail Chimp’s layout • Unlimited free image storage • RSS-to-email feature • High deliverability rates • Many integraKons with other business sohware systems • Offers plans for companies of all sizes • Ease-of-use for users • Customizable email templates for each email campaign • Can export contacts from other applicaKons • Ability to segment by different characterisKcs • Downloadable app