Personal branding and what the future means to me.

1. PERSONAL BRAND EXPLORATION
Taylor Lesse
Project & Portfolio I
July 28th, 2019

2. The eldest of the bunch, Taylor was born and
raised in Orlando Florida and grew up falling in
love with video games, sports, and business.
with these passions in mind he started off at the
University of Central Florida where he studied
marketing. Around the same time he accepted a
big job opportunity that led him to becoming
the operations manager for Affinity Waste’s
Orlando devision. It was a year later that Taylor
realized his passions where being put on the
back burner and decided to turn his life around
and pursue an entertainment business degree
from Full Sail University. Now with a new path
before him his dream is to inspire and shape the
Esports scene through marketing and events.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Esports Manager
• Meetings, Conventions, & Events
Planner
Entertainer Archetype - Providing a
lively, inspiring, and entertaining
content that markets towards
Esports fans in a unique and
exciting way.
Marketing for Esports

4. • DEMOGRAPHICS: 75% Male,
25-40 years old, Predominately
White, College Educated, Located
west coast of US, Canada, and
France.
• PSYCHOGRAPHICS: Enjoys
adventure and travel. Not only
marketing for games but enjoys
playing.
• IDEAL AUDIENCE MEMBERS:
Annette Dana Digital Marketing
Manager at Ubisoft, Shara
Hashemi Brand and international
brand manager at Ubisoft, John
Romulo events coordinator at
Ubisoft.
Recruiters & Hiring Managers at Ubisoft
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Ubisoft.
‣ Connect with John and make a great first
impression with Ubisoft
Mid Term: (2025)
• Be involved with and lead several Esports event with
Ubisoft.
‣ Get my name out there and better known in
the industry (not just on entry level).
Long Term: (2040)
• With my name being better known and my
connections vast, become the director of marketing
and events (mainly Esports with Ubisoft).
‣ Depending on the future of Esports, Lead a
Digital Marketing team involved with several
ad promotions.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 75%
Adobe Creative Suite 20%
Organization 65%
Presenting 85%
SOFTHARD
Video Production 30%
WordPress CMS 10%
Community Outreach 10%
Researching 35%
SOFTHARD

7. I help brand, advertise, and support the
culture Esports has created through unique
and exciting marketing strategies
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years In Operations Management
• 1 year in hospitality (serving)
Education:
•• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
• College Honors Society

9. COMPETITION
John Romulo
Industry Experience:
• Currently works as an event
coordinator
Education:
• Graduated from San Jose State University, Bachelors of
Arts, Radio-Television-Film
Leadership Experience:
• Community Director, able to lead a team and Make
final project decisions(based on experience)
Skills and Proficiencies:
• Video Production - 20 endorsements
• Community Outreach - 2 endorsements
• Customer Service - 1 endorsement
Taylor Lesse
Overall Online Presence:
• More than 500+ connections, however the number of
endorsements seems lower than expected and profile
pic is a little too zoomed in. With that being said he has
detailed summaries, active throughout.
• Grade: 75/100
Industry Experience:
• 2 years Operations Management
Experience
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Operations Manager
Skills and Proficiencies:
• Microsoft Office- n/a endorsements
• Video Production - n/a endorsements
• Customer Service - n/a endorsements
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, no detailed summaries
throughout profile, no articles published, sporadically
active on personal social media accounts, no URL
customized
• Grade: 25/100

10. COMPETITION
Annette Dana Taylor Lesse
Industry Experience:
• 2 years Operations Management
Experience
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Operations Manager
Skills and Proficiencies:
• Microsoft Office- n/a endorsements
• Video Production - n/a endorsements
• Customer Service - n/a endorsements
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, no detailed summaries
throughout profile, no articles published, sporadically
active on personal social media accounts, URL not
customized
• Grade: 25/100
Industry Experience:
• Currently works as a Digital
Marketing Manager at Ubisoft
Education:
• California State University, B.S. Applied Computer
Graphics, Art
Leadership Experience:
• Marketing Manager and Digital Marketing manager,
Well-rounded experience in leadership.
Skills and Proficiencies:
• Photoshop - 7 endorsements
• OS X - 4 endorsements
• Flash - 4 endorsement
Overall Online Presence:
• Has 301 connections, banner image not customized,
Detailed summaries and experience, professional
headshot, no articles published, barely active, URL not
customized
• Grade: 65/100

11. BRAND POSITION
Making dreams a reality by bringing fresh,
unique, and exciting ideas for the rising
Esports era!
TAYLOR LESSE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Dreamhack
‣ Date February, TBA, US Canada Europe & Brazil
• Gamescon 2019
‣ August 20th
• August Network & Social for Young Professionals
‣ Tues, Aug 13 | Orlando, FL
Digital Marketing
• Primary Content: Making Esports promotions through our
Esports team at Full Sail.
• Primary Tools: Portfolio website and Instagram, Promote
new ideas and release original content (made or produced by
me)

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Marketing Manager with at least
10 yrs of experience in Esports specifically in Ubisoft
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2020
Technical Skills
• Marketing and Media development- lynda.com
• Expert In Microsoft Office - Lynda.com
• Original Digital Content - Lynda.com
Soft Skills
• Organization and leadership skills with marketing
teams
• Adobe Creative Suite- Lynda.com
• WordPress CMS - Lynda.com

14. Taylor Lesse
You know how Esports is becoming more well
known by the day, but the question is how do we get
the right names behind the rising tides that is the Esports scene? Well I
utilize my exciting personality and my well honed proficiencies to bring
unique and original content through marketing strategies and stimulating
advertising projects.
“

15. REFERENCES
John Romulo (2019). John Romulo LinkedIn Profile. Retrieved July 28th, 2019, from https://
www.linkedin.com/in/johnromulo/
Shara Hashemi (2019). Shara Hashemi LinkedIn Profile. Retrieved July 28th, 2019, from https://
www.linkedin.com/in/shara-hashemi-9600411/
https://www.linkedin.com/jobs/search/?
currentJobId=1363212959&keywords=Esports&location=worldwide&locationId=OTHERS.worldwide
Annette Dana (2019). Annette Dana LinkedIn Profile. Retrieved July 28th, 2019, from https://
www.linkedin.com/in/annettedana/
Job Search - Millions of Jobs Hiring Near You. (n.d.). Retrieved from https://www.ziprecruiter.com/