SEO vs. PPC
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In this slide, you'll see what the benefits and downsides of using SEO and PPC as well as learn the perks of using them together.
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Hinweis der Redaktion
- SEO vs. PPC
- One of the main questions to think over with web marketing is whether you should be using SEO or PPC to get traffic to your website. When it comes down to natural clicks and paid clicks, which one is better for your business? In this slide we’ll discuss What is SEO What is PPC What is right for your business Perks of using SEO and PPC together
- What is SEO Stands for Search Engine Optimization Actions taken to improve visibility of a website on organic search engine pages. On-page optimization meaning website elements that comprise a webpage, such as HTML code, textual content and images. Backlinks (links pointing to the site which is being optimized from other relevant websites). There is no Google document with actions you can take to rank higher.
- SEO Advantages Cost effective Receive targeted traffic Helps your site build authority Improves multiple pages at once Increases site usability Brings consistent results that last SEO Disadvantages Labor intensive Longer wait time for results Extremely competitive Google algorithms may change, shutting off your traffic
- What is PPC Stands for Pay Per Click Advertising that you bid on and is paid for when a viewer clicks on your link/ad PPC can be on Google, Facebook, Twitter, etc.
- What is PPC Stands for Pay Per Click Advertising that you bid on and is paid for when a viewer clicks on your link/ad PPC can be on Google, Facebook, Twitter, etc.
- PPC Advantages More visible Set your own budget Target specific keywords and regions Faster results than organic search No need to worry about changing algorithms PPC Disadvantages Bidding wars can turn costly Charges for each click People ignore sponsored ads Requires experience to avoid losses There is no guarantee ROI
- Which is right for your business How large is your advertising budget? How much competition is there for more keywords? How high are the costs per click in your industry? How competitive are the search engine results pages for your targeted keywords?
- Perks of using SEO and PPC together Optimizes spending Added exposure on the search engine results pages Improves your click through rates Increases your conversion rates Gives you double the data to analyze PPC finds targeted audiences that can help you refine your SEO strategy. Lets you find the best keywords