1. …continued…
TAVIA PITKANEN
Lakeland Shores, MN  (651) 206-0310
tavia.pitkanen@gmail.com  LinkedIn
MANAGEMENT & MARKETING PROFESSIONAL
Highly accomplished non-profit, management, and marketing professional, who combines extensive
leadership, marketing, and program management experience. Results-oriented and decisive, with
proven success in identifying growth opportunities, and building brand recognition among key
stakeholders. Expertise in in-bound marketing (Hubspot certified). Excels in dynamic environments
where skills can be used broadly. Talented, respected team leader; able to manage multiple projects
simultaneously to successful completion. Goal-focused, with affinity for building productive working
relationships.
KEY STRENGTHS
 Operational Leadership
 Financial Management
 Fundraising
 Marketing Strategy Development
 Public Relations
 Content Development
 Team Leadership
 Stakeholder Relations
 Mentoring/Coaching
CORE TECHNOLOGIES
 HubSpot
 SEO & PPC
 HootSuite
 Constant Contact
 Social Media
 Facebook Ad Platform
 Google Analytics
 WordPress
 Microsoft Office Suite
 MS Publisher
 Adobe Photoshop
 Adobe Captivate
PROFESSIONAL EXPERIENCE
The Child Friendly Faith Project — Austin, TX
Executive Director, 2016 to Present
Provides leadership for strategy and daily operational management for an inter-faith organization
focused on supporting faith communities in their efforts to protect and nurture children. Accountable
for coaching current staff and volunteers, marketing, branding, and website management, as well as
overseeing staff and annual budget.
Key Contributions:
 Building organization’s fiscal health through ongoing fundraising activity through direct
solicitation, grants, public events, and crowdfunding.
 Enhancing external relations and promotions through multiple channels including e-
newsletters, social media platforms, and public relations activity.
 Product launch & steering of new curriculum - “The CFFP Designation Program.”
Bayport Marina Association — Bayport, MN
Media & Marketing Manager, 2013 to Present
Lead overall marketing strategy development and execution. Accountable for brand marketing, social
media engagement, content development, photography, website development, and public relations.
Key Achievements:
 Dramatically grew guest reservations 62% within first year through effective marketing
approach that reframed the marina as a resort and destination.

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 Project managed the website re-design from inception through completion.
 Effectively project managed trade show events and booth at Minneapolis Boat Show, which
featured multimedia presentations, giveaways, and prizes to attract booth traffic.
 Through extensive marketing and promotion BMA was awarded “Boater’s Choice - Best
Destination & Resort 2015” from Marinas.com – a global marina directory and website.
 Awarded Constant Contact All-Star Award (2014 & 2015) for effective email marking, and
achieving up to a 75% open rate (21% is the industry average).
The Gospel Coalition — Remote
Lead, International Outreach, 2009 to 2014
Key member of the International Outreach team, providing “Theological famine relief for the global
church.” Distributed bibles and theological books for global pastors, missionaries, colleges, and
conferences. Recruited volunteers; managed social media channels. Built relationships both in the US
and internationally with donors, as well as pastors, missionaries, translators, and educators.
Key Achievements:
 Enabled organizational growth through effective social media campaigns that engaged
participants and grew network to 23,800+ followers across platforms.
 Played critical role in responding to external inquires that seeded and built relationships with
potential members.
 Expanded into new markets through partnership development and marketing at national
conferences.
CRE Consulting — Minneapolis, MN
Consultant, 2010 to 2012
Directed training protocols for Fairview Hospitals and Clinics, a key client of consulting firm CRE
Consulting - offering training, content creation, IT, and project management support.
Key Achievements:
 Grew medical staff knowledge of newly deployed Electronic Medical Record system EPIC,
which streamlined record-keeping processes and improved the patient experience and safety.
 Developed instructional design modules, developing e-learning modules that featured
engaging content and design, while providing a fun and informative learning opportunity.
 Earned recognition from doctors, nurses, and head trainers for instructional design work.
 Led the Fairview Hospital Operating Room and Emergency Department EPIC Launches
reporting to Head Nurse and working as liaison between Epic and hospital staff.
***Additional management and work tenures with Snap Fitness, Deluxe Decorators, Inc., and Good
Samaritan Society – Nursing Home.***
TRAINING & CREDENTIALS
Certified, Inbound Marketing, HubSpot ~ Certified Trainer for EPIC Classes, Fairview Hospitals and
Clinics ~ CPR and First Aid, American Red Cross ~ Nursing Assistant Registered, Century College
COMMUNITY LEADERSHIP (SELECT ORGANIZATIONS)
Go Do Something, CEO & Co-Founder of a nonprofit devoted to getting resources to those in need.
Haiti Mercy Mission, Field Work Volunteer & Media ~ Harvest Movement Youth Center, Lead
Volunteer ~ Feed My Starving Children, Volunteer ~ Teens for Christ, Mission Volunteer