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Syracuse University
Got Consent? Campaign
Fall 2014
got c nsent?Be SU.R.E.
EXECUTIVE SUMMARY
Hill Communications partnered with the Got Consent? Campaign in
the Fall 2014 semester to aid in rebranding, raising awareness about
the issue of sexual consent, and how better to connect with Syracuse
University students. The goal of this campaign is to reach all students
and provide them with resources to educate themselves on the meaning
of consent.
To accomplish this, a clear logo and slogan was designed to encompass
three key characteristics of consent: a shared understanding between
the parties, a respectful relationship, and enthusiasm. Clear and
consistent branding will better the general campus understanding of
where to go to for more information on this subject, and will also work
to familiarize students with the initiatives of the Syracuse University
Office of Health Promotion.
At the beginning of the semester, Hill Communications focused on
rebranding strategy and research of student perceptions of consent. Hill
Communications has since continued in providing the Got Consent?
Campaign with graphic design, event coverage, and social media
content. Through research with educated and unaware publics about
the topic of consent, Hill Communications has created the following
campaign in hopes of involving more students and raising awareness of
the importance of consent.
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GOALS AND OBJECTIVES
Goal #1: Increase brand awareness of “Got Consent?” on the Syracuse University campus.
•	 Objective #1: To make “Got Consent’s” logo distinctive and memorable around campus				
	 Strategy #1: Creating a new and innovative logo and proliferating it around campus				
	 Tactic #1: Create second logo to compliment the already established “Got Consent?” Campaign
•	 Objective #2: To build dialogue and conversation regarding “Got Consent?” around campus
	 Strategy #2: Maximize social media usage by creating a hashtag that promotes consent dialogue
	 Tactic #2: Use Twitter to build conversation and link articles to promote interactivity amongst
Twitter followers
•	 Objective #3: To attract students to organizational events and promotional activities
	 Strategy #3: Saturate the campus with messages for upcoming consent-related events
	 Tactic #3: Chalk the Quad for the Beat the Blame Game event
Goal #2: Increase consent awareness and sexual and relationship violence education on the Syracuse
University campus.
•	 Objective #1: To build dialogue and conversation aimed specifically at consent based off of gathered
research from focus group and surveys
	 Strategy #1: Use Twitter to increase dialogue about national consent conversation
	 Tactic #1: Find relevant information to share
	 Tactic #2: Generate our own content to post about consent
•	 Objective #2: To increase the “Got Consent?” Campaign’s presence on campus
	 Strategy 1: Table in Schine Student Center and handout giveaways (to be continued with the new
logo next semester)
	 Tactic #1: Handout fliers, stickers and promote social media accounts
EXECUTION TIMELINE
Date Objective Outcome
9/23/2014 Have slogan and logo ideas
ready to present to OHP team
Narrowed down the choices
for slogan names in client
meeting
9/29/2014 Vote on top 5 choices for
slogan and logo ideas
Chose “Got Consent? Be
SU.R.E” as the rebranded
slogan
10/7/2014 Write focus group questions
and get them approved by
OHP
Created a list of 10 questions
to be posed during the
upcoming focus group
10/14/2014 Conduct two focus groups for
a total of 30 surveyed people
Two focus groups held each
for 1 hour
10/21/2014 Focus group recap and write
questions for Qualtrics
survey
Analyzed and transcribed
focus group recordings.
Launched the approved
questions for Qualtrics
survey; attended meetings
for Sex-Esteem and A Men’s
Issue to pass out surveys
10/29/2014 Get approval to Chalk the
Quad for Beat the Blame
Game Event
Chalked the Quad for Beat
the Blame Game promotion
as well as Halloween’s
#NotAskingForIt soft launch
10/30/2014 Establish Twitter content and
social media posts for the
remainder of the semester
Met with Paul, Brittany and
Sudan to come up with social
media strategy
11/10/2014 Using our analyzed data,
write a campaign plan for
next semester
Wrote a detailed campaign
plan for future of “Got
Consent? Be SU.R.E”
11/17/2014 Go over Qualtrics survey
report
Refine next semester’s
campaign objectives
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11/17/2014 Establish logo for “Got
Consent? Be SU.R.E?”
Received feedback from
client for logo
11/20/2014 Collect team member’s
individual projects
Edited and proofread all
designs and stories
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SOCIAL MEDIA
	 Below are examples of our Twitter posts:
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BUDGET
Task Total Hours Total Earned
Research 24 $1,200
Writing 32 $2,400
Brainstorming 34.5 $12,325
Meeting Time 13 $7,350
Consultation w/ Professor 0 $0
General Account Maintenance 28 $1,400
Semester Total 131.5 $24,675
Below is an estimated invoice for the services completed by Hill Communications this semester for the
“Got Consent?” account. The following rates correspond to typical PR/advertising agency rates:
Research- $50 per hour
Writing- $75 per hour
Meeting time- $75 per hour per person in meeting
Brainstorming- $50 per hour per person in meeting
General account maintenance- $50 per hour
Consultation with professor- $200 per hour
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EVALUATION OF GOALS
The following results are from our 15 question Qualtrics survey which aimed to assess the student
body perceptions of consent, the effectiveness of our logo and slogan and how students perceive
sexual and relationship violence on campus.
This survey served as a tool to build conversation and dialgoue regarding consent on campus, while
providing our marketing team with valuable feedback.
Throughout the three weeks that the survey was live, it generated 177 responses. The survey had a to-
tal of 15 questions that asked about demographics, social media usage, and overall general inquiries
about sexual assault awareness and prevention.
A. Demographics:
Question 1: 19% Freshmen, 25% Sophomore, 24% Junior, 30% Senior, 2% Graduate/Law student.
Question 9: 10% Males, 90% Females.
Question 10: 27% College of Arts and Sciences, 39% S.I. Newhouse School of Public Communications, 10% Whitman
School of Management, 8% Visual and Performing Arts, 0% Architecture, 3% School of Education, 1% Engineering and
Computer Science, 6% Falk College of Sports and Human Dynamics, 1% Information Studies, 3% Maxwell, 3% responded
other.
Question 11: 78% White/Caucasian/ European American, 5% Black or African American, 10% Hispanic or Latino(a)
American, 5% Asian/ Pacific Islander, 0% Native American/ American Indian/ Alaskan Native, 1% Middle Eastern, 2%
Caribbean.
These results signify that the majority of the survey respondents are White/Caucasian/ European Ameri-
can Senior Female students. This means that there is a need to target men.
B. Components of Consent for Sexual Activities (Question #2)
1.	 Freely given → 63 responses, 43%
2.	 Sober → 56 responses, 39%
3.	 Mutually Understandable Words → 89 responses, 61%
4.	 Mutually Understandable Actions → 82 responses, 57%
5.	 Enthusiastic → 54 responses, 37%
6.	 Informed → 63 responses, 43%
7.	 Voluntary → 73 responses, 50%
8.	 Agreed Upon by all Participants → 114 responses, 79%
9.	 Time of Sexual Activity → 30 responses, 21%
10.	 Place of Sexual Activity → 29 responses, 20%
11.	 Location of Sexual Activity → 28 responses, 19%
12.	 Specific Sexual Activity to Engage In → 52 responses, 36%
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The question allowed for multiple answers, which is why percentages exceed the 100% maximum. The
results show that some students still believe that the time and place of sexual activity has to do with
sexual assault (roughly 20% of them). 79% of the students acknowledge that sexual activity must be
agreed upon by all participants, a percentage that should be up to 100%. The rest of the answers show
average to low knowledge about what encompasses consensual sex. This means that there is a need
for education when the implementation of the campaign begins.
C. Awareness of University Programs Regarding this Topic (Question #3)
•	 Only 13% of the respondents are “very aware” of programs
•	 The majority of respondents, 43%, are “somewhat aware”
•	 28% of the respondents selected the option “it’s a college campus, of course there are programs targeting this
	issue”
•	 10% of the respondents are “unaware”
•	 6% selected the option “Didn’t know the university had programs targeting this issue”
These results mean that though the majority of students are “somewhat aware” of campus pro-
grams, there is a need to increase awareness of the programs that SU offers.
D. “Got Consent? Be SU.R.E.” Campaign
Question 4: 66% of the respondents said they did not know about the “Got Consent?” campaign before they received
the survey, while 34% of them did know about it.
Question 7: When asked to rate the clarity of the message of the campaign slogan on a scale from 1-10 (1 being “I
don’t understand the concept”, 10 being “I understand the concept”) the mean average of the responses was 7.34. Using
the same scale but this time 1 was “I wouldn’t use this slogan” and 10 was “I like this slogan”, the mean average of the
responses was 6.20.
These results mean that there is a need to increase awareness of the campaign throughout campus. Also, the mean
averages of the scales allow for the interpretation that even though most of the respondents understood and liked the
slogan, the numbers could and should be higher if we want a successful campaign.
E. Social Media
Question 5: 48% of respondents use Facebook the most often, 27% use Instagram the most often, 22% use Twitter, and
3% said other. The specifications from those who selected “other” included: Snapchat and Tumblr.
Questions 6: 65% of the respondents said they primarily go to Facebook to look for information, 30% said they go
to Twitter, 1% said Instagram, and 3% selected “other”. These specifications in the “other” option included: Tumblr,
Google, News sites, Email, and someone said that social media is a bad place to get real information.
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Question 8: When asked about the likelihood of engaging in social media with hashtags related to this topic…
•	 17% said “very unlikely”
•	 10% said “unlikely”
•	 15% said “somewhat unlikely”
•	 17% said “undecided”
•	 19% said “somewhat likely”
•	 14% said “likely”
•	 8% said “very likely”
These results show that when using social media, we must primarily use Facebook to target our audi-
ence, and if we want students to engage with us via hashtags, we have to find a way that would make
them likely to do so by using gimmicks and entertaining approaches.
F. About sexual consent topic and programs
Question 12: When asked whether they had had a conversation regarding sexual consent since being at SU, 88% of the re-
spondents said yes, 9% said no, and 3% said they don’t remember.
Question 13: When asked about whether or not they had had a conversation regarding sexual consent with a partner since
being at SU, 61% of the respondents said yes, 34% said no, and 6% said they don’t remember.
Question 14: When asked about whether they had attended educational programs about sexual consent, 44% of the respon-
dents said yes, 48% said no, and 8% said maybe.
Question 15: When asked to type in a word or phrase that comes to mind when they first think of “sexual consent”, there
were several of them that were the most common.
177 responses were gathered. Below are the most common answers to question #15:
•	Yes
•	 Saying yes
•	 No means no
•	Rape
•	Asking
•	Agreement
•	Mutual
•	Alcohol
•	Voluntary
•	Sober
These results show that most of the students surveyed have had a conversation about sexual consent,
as well as the majority of them have had it with their partners. However, though it is the majority, the
percentage of those who had the conversation with their partners is too low for our campaign standards,
meaning that we must enforce the importance of having conversations about sex with partners. Also,
we gathered that the percentage of students that have attended educational programs is also too low,
which is why the educational aspect is vital in our campaign efforts. Lastly, we found a correlation
between the topic of sexual consent and alcohol, which means that we have to make efforts in our
campaign to not only talk about the effects of alcohol in sexual consent, but also explain that alcohol is not
always involved.
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Below are the key takeaways from two focus groups conducted on October 14, 2014. A full transcription
of the focus groups have been sent to the client in PDF form, as well as a copy of this highlight page.
Focus Group Summary
•	 Need to better promote all the aspects of consent and outline what it is and what it isn’t
•	 Most people would rely on what their friends think before telling someone like a counselor or an authority figure if 	
	 consent wasn’t used
•	 Generally, consent is associated with drinking. The scenarios talked about by the focus group participants usually
	 revolved around a party setting and spiked drinks.
•	 Only one person had heard of the “Got Consent?” campaign prior to the focus group.
•	 The most popular social media platform is Facebook, followed closely by Instagram.
•	 Twitter is primarily used to follow news outlets.
•	 The majority of the participants liked the slogan “Got Consent? Be SU.R.E”
•	 Confusion was associated with “enthusiastic” in that acronym
•	 General consensus is that after campus saturation with the message, the four words would make more sense and would 	
	 educate the student body
•	 In order to get the message out we will have to promote incentives
•	 People won’t talk about this issue because it’s awkward, taboo, sensitive etc.
•	 In order to stimulate conversation, there must be an incentive such as community service, a t-shirt, a social media 	
	 competition for using the hashtag and the winner gets a prize
•	 Not everyone is sure about what consent means. Nonverbal cues and verbal affirmative “yes’s” are the same to them
•	 Marketing, in terms of starting a conversation about consent, should be focused on freshman dorms, bars, taxis and 	
	 posters on campus
•	 Due to the campus climate right now about this issue, it’s a good time to engage with people and get the conversation 	
	started
•	 Planning should be more event based, suggestions were to partner up with student organizations and host an event.
	 SU has a very big party culture and casual sex culture, we can’t try to change that but we have to make rules more de	
	 fined and not blame these incidents on our huge hookup culture because it’s the norm.
Hill Communications surveyed informed publics during the semester to use as a reference point for
research of the general Syracuse University student body perceptions of consent. Both Sex-Esteem and A
Men’s Issue were surveyed.
The following graphs represent the data collected from these surveys:
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Sex-Esteem Responses
A Men’s Issue Responses
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GRAPHICS
Hill Communications designed two versions of the logo for the “Got Consent?”
Be SU.R.E” Campaign.
Below are the two versions of the logo, one for a black background and one for a white
background:
got c nsent?Be SU.R.E.
got c nsent?Be SU.R.E.
Graphic Designer’s Recommendations:
•	 Logo could be expanded and built upon more next semester
•	 Grayscale image of the logo isn’t effective since the colors of the stoplight are not notice-
able
•	 Find a different image to use for grayscale
•	 This logo is great for stickers and social media backgrounds/branding
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CAMPAIGN PROPOSAL
One of the most fundamental components of a successful marketing campaign, is for the campaign itself
to define a clear mission statement prior to the beginning of the campaign implementation. This will
help assure that the campaign’s goals and objectives are met throughout the event planning and event
execution process.
Mission Statement: The mission statement will focus the vision and purpose of the “Got Consent? Be
SU.R.E.” campaign. This mission statement can be used for reference in other aspects of the campaign,
such as speeches, articles, PSAs, interviews, etc. The mission statement can eliminate any confusion
about the goal of the campaign. This can include a clear statement about the campaign’s association with
the Office of Health Promotion, independent of other organizations. The definition of consent should be
clearly defined, as well as the goal of the organization including raising awareness and educating the SU
community.
The Hill Communications team plans to create and carry out a consent awareness campaign around
campus and among students. One of the most important aspects of this campaign will be its visual
elements, creating a PSA to circulate throughout the SU community during the entire spring semester
with the ultimate goal of reaching out to students and making “Got Consent? Be SU.R.E.” known. A
second element would be media placement; getting the word out is crucial to spreading awareness,
which is why coverage and presence in the media will be vital to this campaign’s success. Thirdly,
we think that redesigning and restructuring the organization’s website is a good way to maintain
consistency of involvement throughout the campaign because it is the first place people will go to for
information. Even though Hill Communications cannot do this in-house, there are various tools on
campus available to us that could help us complete this task.
Another element will be getting the campaign’s name out on campus. To do so, we want to create fliers
and stickers and post them around campus so that the campaign as a brand can gain recognition, even
if it is just its logo. Finally, we propose that we select a day of the week in which the first of every month,
supporters around campus wear the color teal since it is the official color of sexual assault awareness. To
help the campus gain recognition of the acronym SU.R.E., we also propose to host events next semester
with the themes of “Shared Understanding, Respectful, and Enthusiastic” behaviors.
INDIVIDUAL PROJECTS
The members of the Hill Communications team working with the “Got Consent? Be SU.R.E” campaign
wanted to provide the client with both real media placements and templates for future event advertising
next semester. Each member of the team worked on an individual project to include in the final
presentation. These ranged from blog posts to social media content generation to graphic design for posters
announcing future events for the spring semester.
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The first of the individual projects was a blog post written for Halloween that focused on the
#NotAskingForIt movement specifically in relation to women’s Halloween costumes. This post was shared
over Facebook and Twitter and used the #GotConsent hashtag as well as the #NotAskingForIt hashtag.
Below is the copy of the post.
Even on Halloween, She’s Still #NotAskingForIt
By Meghan Reilly
It’s that time of year again. The Hall of Languages is lit up in purple and “Hocus Pocus” is on every night on ABC Family.
Halloween rolls around every October, but as the years pass us by, so too does the culture of the holiday. When you’re a little
kid, Halloween is all about scary costumes, candy apples, and trick-or-treating. However, after puberty, things get a little less
G-rated. For the older crowd, Halloween is synonymous with drinking and partying. Strobe lights and spiked punch replace
candy apples and trick-or-treating. Nevertheless, as the holiday evolves from wholesome to racy, perhaps the raciest transition
of them all are the costumes, particularly for women.
Ask any student around campus, or any campus in America for that fact, and most will tell you it is common knowledge that
women will be scantily clad on Halloween. Any costume you could possibly imagine is sexualized. A girl doesn’t dress up as
just a doctor, an esteemed, respected and highly educated figure in society. Instead, she dresses up as a “Sexy Doctor,” wear-
ing basically lingerie with a Red Cross symbol ironed on. The list goes on all day, “Sexy Nurse,” “Sexy Firefighter,” “Sexy Toll
Booth Worker.” So why do so many women bare it all on the 31st? Is it our way of saying that we are looking to have sex? The
answer to this question can’t be diminished to an overall generalization made by third parties. Women are complex human
beings, so to assume our willingness for intercourse belittles our worth. Much like the decision to have sex, what we wear on
our bodies is our prerogative. In all different aspects (sex, clothing, medical etc.), each individual has the final say when it
comes to his or her own body.
If “just because” doesn’t satisfy you, there are other reasons why women may choose to wear less on Halloween. It is possibly
the only day of the year they feel comfortable to do so. Halloween is all about disguise. To quote the cult classic “Mean Girls,”
“In girl world, Halloween is the one night a year when a girl can dress like a total slut, and no other girl can say anything
about it.” While “Mean Girls” is undoubtedly hysterical, it is also satirical and holds truth in this situation. For one night (or
seven during undergrad, but hey who’s counting?), you can be anyone you want to be. Every other day, a woman must bear
the weight of what society tells them is an appropriate expression of their sexuality, so Halloween is a window of opportunity
where the rules don’t apply. Wear whatever you want, because you won’t have to sport the red A on your blouse come Monday
morning. This all boils down to the archaic notion that a woman is reduced to her appearance. You’re a good girl for dressing
conservatively, and a slut for bearing skin. A woman’s choice to wear a skimpy Halloween costume most likely results from
backwards thinking.
continued on next page
Still, if a woman dresses herself in a tiny outfit is she sending a message? Many people hold the view that she put it on
willingly, so she’s objectifying herself. She’s basically asking for sex. Right? So wrong. As college students and Halloween
rave-goers, it is important to be reminded of the harsh reality of the situation. Human rights and common sense tell us
you can only ask for something by actually asking for it. Consent is given only when the initiator of sexual activity is
sure they have obtained consent before moving forward. Knowing they have received an affirmative YES is the only way
to know if the activity is OK. This does not include making assumptions based on what someone might be wearing.
Who’s to say that someone is promiscuous based off of how she’s dressed? Women aren’t mindless sex objects, so if a
woman so chooses to display her cleavage or midriff, it doesn’t mean she’s up for grabs. Everyone has the right to his or
her own body. This means you can do what you want with yours (i.e. wear little clothing), but have absolutely no right to
make assumptions about what you can do to someone else’s. The way someone is dressed isn’t permission to draw infer-
ences or assumptions about sexual interaction. A sexy costume is not an invitation. It does not equal consent.
If you would like to become active with this campaign, contact the Office of Health Promotions through email at
healthpromotions@syr.edu or stop by their office at 111 Waverly Avenue, Syracuse, NY 13244.
The second project was a feature story on the addition of Be SU.R.E to the Got Consent? Campaign.
This story was featured in print for the student publication, The Student Voice.
SU’s Got Consent
By Samantha Berenstein
Tweet this. Post that. Like the photo. Repeat. These are the processes that follow and document our every movement.
Most of the time, these movements just keep a record of our daily interactions. Sometimes, however, these postings
lead to a national movement. These movements are informational and become a “call to action” for the public to change
an injustice or to right a wrong. Social media, when used correctly, has the capability to kick-start a social movement,
garner support for a cause and as cheesy as it sounds, make a difference. One of the most important topics that need the
power and backing of social media and its campaigning efforts, is relationship and sexual violence in the United
States-especially on college campuses. A campaign here at SU is starting and is calling for increased awareness about an
issue that plagues our relationships, the SU campus and the United States as a whole.
According to a 2000 report by the U.S. Department of Justice, “1 in every 4 college women will be sexually assaulted by
the time they graduate.” A 2001 report by the Journal of the American Medical Association, shows that “1 in 5 college
students reported some form of physical violence and abuse in their dating relationships.” These statistics aren’t just
disheartening; they are unacceptable of a culture that prides itself on being a part of the Information Revolution. Gen-
eration Y has more individual power and reach than any previous generation. With one tweet or image, we can start a
conversation and follow its trajectory. The overwhelmingly disturbing statistics about sexual violence and assault are
proof that there is a lack of conversation existing about these important issues.
Increasing awareness of an issue used to be an intangible objective. Now, it is possible to take an offline issue and to cre-
ate an online movement. Syracuse University is aware of these startling reports on violence and has provided students
with both coping and informational resources from the Office of Health Promotion and the Counseling Center. The
Office of Health Promotion has collaborated with Student Association and the Office of Student Rights and Responsi-
bilities to create programming and media that help raise the issue of consent amongst the student body. The only thing
that hinders the progress of this extremely valuable work is that not enough students know where to go for more infor-
mation and what the fundamental issue really is about. The revitalized “Got Consent?” campaign is working towards
clarifying this information for students.
Continued on next page
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So what exactly is consent and how do you know if you have it? According to the Office of Health Promotion’s definition,
consent needs to be “informed, voluntary & freely given, sober, enthusiastic, and mutual.” No means no and nothing also
means no. One of the biggest misconceptions is that getting consent one time means you have it for all other times. For
an issue as sensitive and critical as this, the definition of consent needs to be clear and widely known. One of the ways
the university has raised awareness for this problem is through the “Got Consent?” campaign. This campaign focuses on
the preventative measures students can take to stop sexual violence and assault by becoming more informed of the
meaning of consent.
In September 2014, the “Got Consent?” campaign, teamed up with Hill Communications, a student-run PR firm, to
conduct research on the student perception of consent and to strengthen the current campaign through social media
and branding efforts. Building upon the already standing campaign “Got Consent?” a new component, “Be SU.R.E.” was
added as a possible addition to the second half of the slogan. The “Be SU.R.E” element is aimed at making the action of
getting consent seem less of a decision and more of a necessity. It also brings the message back to Syracuse University
by implementing “SU” into the slogan and involving the campus in a direct way. The acronym of “Be SU.R.E.” stands for
“Shared Understanding, Respectful and Enthusiastic. These are all qualifications that are needed to get consent. “With
the current college hook-up culture, now is a crucial time to spread awareness about consent around the SU campus.
A campaign like “Got Consent? Be SU.R.E.” will help facilitate conversation amongst students about the issue of sexual
violence and assault on campus,” said Madison Davis, an executive of the Hill Communications team.
While the addition to the slogan is still being tested for brand acceptance and applicability, the “Got Consent?” campaign
is moving forward to connect with other campus-affiliated offices to increase student awareness. On November 3, five
campus offices will be hosting an event called “Beat the Blame Game.” This event is a Catharsis Productions Presentation,
an improvisational group dedicated to advocacy and preventative violence programming, that will focus on how students
can speak up for victims of rape. Popular victim-blaming dialogue such as “she was stupid” or “she was drinking” will be
discussed at the presentation so students can learn how to refute these statements that put the blame on the victim and
not the abuser.
	
Using social media to promote events such as this will help Syracuse students understand more fully the nature of this
issue. While this is still the beginning of the campaign, the “Got Consent?” initiative plans to saturate the campus with
enough consent related material, so that a beginning of a social movement can start taking place. Student Association is
one of the campus organizations backing this campaign by providing campus resources and social media content as the
platforms get introduced into the community. The student engagement chair for SA, Brittany Moore, speaks out about
SA’s contribution to the campaign “Student Association is committed to working towards changing the existing rape
culture in our campus. Hearing that students on campus have never heard of consent shows how critical the work of the
“Got Consent?” campaign is for our community.”
The tangible resources for sexual violence awareness and victim counseling are available and qualified at SU. This cam-
paign is a call to action. A more aware campus will be more lending to changing behavior based simply on increased
education about consent and how to know if it’s received. “We’re proud to lend our voice and financial resources to rais-
ing awareness about consensual sex in a positive way. We're also glad we've been able to partner with offices committed
to this cause and we believe there needs to be more collaborations across silos to unite our campus on this important
issue,” said Moore.
Next time you’re walking through campus and you see a chalk message on the quad, a flier about a consent-related
program or a trending hashtag on a social media platform, “Got Consent?” encourages you to join the conversation.
The more students know about consent and have a platform they feel they can use to talk about it, the more change we
will see in our campus community. October marks the beginning of this campaign launch and “Got Consent?” hopes to
use this opportunity to spark interest and dialogue about a problem that affects everyone in some way. Social media has
shown us the power of conversation and social movements. “Got Consent?” is making the movement bigger by engaging
with students in a way that is familiar to this generation. As Elie Wiesel once said, “We must always take sides. Neutrality
helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.”
18
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The third project was another blog post written by a team member about the student group, A Men’s Issue.
This was posted on Twitter, Facebook and the Public Relations Student Society of America Syracuse
Chapter Facebook page.
The Issue at Hand
By Leah Strassburg
On the Syracuse University campus there are plenty of sources of brotherly camaraderie, but perhaps the most unique place
it can be found is in the all-male assault and violence awareness organization. A Men’s Issue was started on the Syracuse
campus in 2003 to start a conversation among young men about violence. Their graduate mentor, Paul Ang, says that the
men joke about their small circle of confidantes as being a “brotherhood,” but in fact, that is exactly what their organization
provides. Members gather weekly to discuss tabooed topics like what it means to be a man, with hopes to provide a space to
talk about other subjects they do not normally vocalize. More importantly, they discuss manliness in terms of how it may
lead to male-inflicted violence. Their discussions and events allow the men to better understand assault and violence
victims of these aggressions. AMI members can recognize that the source of the problem lies deeper than sexual
encounters.
The members of A Men’s Issue delve deeply into the stereotypes of masculinity. They unravel the need to be dominant and
“manly” that sometimes leads to violence perpetrated against others and themselves. While consent and violence are not
only a men’s issue, AMI members discuss it from a male perspective in a conversation that does not happen on a day-to-day
basis. They even talk about how to correctly give and ask for consent. Ang explains that consent is needed for virtually any
interaction. Something as simple as hugging can be problematic for certain people, and it is important to stay within the
boundaries of anyone’s physical comfort.
The most difficult part about the consent conversation is asking for consent, Ang says. He hopes that through talking
openly about consent during A Men’s Issue meetings, men can feel more comfortable discussing it in the moment.
Aside from weekly discussions, A Men’s Issue supports several events. One of these is Breaking the Silence to Stop Violence.
This event is held annually and includes individual and group performers in an open-mic setting. Past performers have
been poets, step teams, and a capella groups. The following night, A Men’s Issue and other SU/ESF community
organizations join together to “take back the night.” Take Back the Night involves a rally and march around campus. The
most powerful part of Take Back the Night, Ang says, is the speak-out, during which many survivors share their stories.
Syracuse is fortunate to have this organization that specifically works with men about violence issues. It seems that
educating males about sexual assault and violence through organizations is becoming a growing trend. Cornell University,
for example, has Men Against Sexual Violence and Wingman 101. The University at Buffalo has The Men’s Group and Men
Can Stop Rape.
More and more people are recognizing that male awareness can make a major change in stopping violence. More orga-
nizations are provoking men to challenge other men about issues like sexual violence, victim blaming, and rape culture.
Through a continued effort to educate people, both male and female, violence prevention and intervention will become
more acceptable.
20
The following individual projects are unpublished but serve to provide the client with a template for future
designs as well as material to start with after the re-signing of the client contract for the spring semester.
The following article is written to explain the “Got Consent? Be SU.R.E” bar stamp campaign that could
happen next semester.
“Got Consent? Be SU.R.E” Heads to Marshall Street Bars
By Madison Davis
Syracuse University is finding original and creative ways to increase awareness and education about sexual consent on cam-
pus. One of the first stops: the popular, always crowded Marshall Street bars in order to reach a large population of SU
students.
The movement re-launch began with the initiative of “Got Consent? Be SU.R.E.” last fall. The “Got Consent?” program has
been on campus for years, but has revamped its efforts through the “Be SU.R.E.” idea, which stands for shared
understanding, respect and enthusiasm before engaging in any sexual activity with others. This campaign is a combined
effort among the Office of Health Promotion, the Office of Student Rights and Responsibilities, Student Association, the
Sexual and Relationship Violence Response Team and the Office of Student Assistance.
Hill Communications, a student-run public relations firm at the S.I Newhouse School of Public Communications, has also
joined in to partner with this campaign. The Hill Communications students helped to develop the new slogan, “Got Consent?
Be SU.R.E.” They are working on behalf of the Office of Health Promotion to brainstorm, research and execute innovative
plans to increase sexual consent knowledge at SU.
Their first initiative this semester includes a partnership with the Marshall Street bars on campus. The beloved Chucks, Lucy’s
and Harry’s have all agreed to work with this campaign by using different stamps when students walk through the door. This
way, instead of hundreds of hands and wrists reading “extra credit,” now “Got Consent?” or “Be SU.R.E.” will take its place.
The campaign will in turn gain more awareness, with the hopes of sparking conversation about the issue of sexual consent.
To generate excitement about this partnership, “Got Consent? Be SU.R.E.” will be offering free cover each weekend to a
student who posts a photo, or “selfie,” supporting sexual consent on Instagram. With the goal of getting students to be more
open and comfortable with talking about this subject, an ideal platform for this dialogue is on social media. The campaign
will utilize social media sites in the future to help facilitate new ideas for spreading awareness, while also providing
interesting facts and a forum for students to communicate about sexual consent.
A partnership with the bars is only the first of many steps to help define sexual consent on this campus. The “Got Consent?
Be SU.R.E.” campaign aims to provide a wealth of opportunities for students, faculty and staff to broaden their awareness and
understanding of what sexual consent actually entails. There isn’t a better place to kick this off than heading down to
Marshall Street. Who knows, maybe a student will look down and be perplexed by a new stamp on their hand, resulting in
great discussion over a drink and a few laughs with friends.
21
The flier below was designed by two members of the Hill Communications team, Monica Ramos and Greta
Rosenblum, the idea behind it would be to pass out the flier at Skytop Liquors or other nearby liquor stores
to help promote the idea of “sober consent.”
The flier on the following page was designed by team member, Nicole Wergiles. This flier is advertising the
bar stamp campaign. There are revisions to be made to the flier if the client wishes to hold this event, but the
designs are original and Hill Communications can easily edit and post this flier on campus.
22
23
The following is an event outline for next semester with programming ideas and marketing strategies.
Tatyana Laird wrote and compiled this event outline.
Got Consent? Participate in Awareness Week so You Can Be SU.R.E
By Tatyana Laird
April is sexual assault awareness month, what better time is there to start a campus wide discussion about the meaning of
consent. Syracuse University should host ‘Consent Awareness Week’ to get the campus community involved in the
prevention of sexual assault and to clearly define what it means to have consent. ‘Consent Awareness Week’ would consist of
5 days of activities aimed at understanding consent and learning how to combat sexual assault on campus. The following is a
list of events that can occur during this week:
#NotAskingForIt PSA
Students in Schine Student Center or walking on the quad can have the opportunity to participate a photo campaign. Each
student may write a quick sentence or 2 about a situation in which they may be vulnerable but are not consenting to
physical or verbal advances, followed by #NotAskingForIt. The pictures would be taken by official members of Got Consent?
And then posted to Instagram and Twitter. This campaign may gain larger attention and students may even start to post
their own stories on their personal accounts.
Bystander Intervention Workshop
When students arrive to SU during for their freshman year, they attend a brief lecture about the bystander approach. After
that, there is no discussion about intervention or sexual assault prevention again. A bystander intervention workshop would
allow students of all years to learn what to do when they witness someone in a potentially dangerous situation. It would also
be interactive. Rather than sit and listen to a lecture, students would have the opportunity to practice methods of inter-
vention and prevention in an improv style setting. This can begin to happen annually, and allow students of all years to be
involved instead of just freshmen.
‘Let’s Talk About Sex’ Forum
The Got Consent? team can host a forum about how to discuss sexual interactions with a partner. The discussion would
focus on engaging in safe, healthy and consensual sex. Many people, especially college students, are uncomfortable about
discussing consent before they engage in sexual interactions. This forum would allow open discussion and provide ways to
make the situation more comfortable.
How Do You Define Consent?
This can be a quad chalking event. Students would have the chance to chalk the quad with their definitions of consent and
what the word means to them.
Consent Awareness Day
Consent Awareness Day would close the week of activities with a bar-be-cue on the quad that the campus community can
attend and learn more about consent. Wristbands and t-shirts that say Got Consent? Be S.U.R.E can be given out to those
who attend, and similar paraphernalia can be given out as prizes for participating in games themed around consent. Cam-
pus organizations such as A Men’s Issue, Sex-Esteem, and Students Advocating Sexual Safety and Empowerment should be
invited to lead games and provide more information about consent.
With all of the recent conversations about campus sexual assault at the White House and even here at SU surrounding the
closing of the Advocacy Center, Syracuse needs to be a part of the discussion about consent. If we create a week dedicated to
the conversation, then maybe we can all become more comfortable with the word and more familiar with the idea.

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Got Consent Final Report FINAL-2

  • 1. Syracuse University Got Consent? Campaign Fall 2014 got c nsent?Be SU.R.E.
  • 2. EXECUTIVE SUMMARY Hill Communications partnered with the Got Consent? Campaign in the Fall 2014 semester to aid in rebranding, raising awareness about the issue of sexual consent, and how better to connect with Syracuse University students. The goal of this campaign is to reach all students and provide them with resources to educate themselves on the meaning of consent. To accomplish this, a clear logo and slogan was designed to encompass three key characteristics of consent: a shared understanding between the parties, a respectful relationship, and enthusiasm. Clear and consistent branding will better the general campus understanding of where to go to for more information on this subject, and will also work to familiarize students with the initiatives of the Syracuse University Office of Health Promotion. At the beginning of the semester, Hill Communications focused on rebranding strategy and research of student perceptions of consent. Hill Communications has since continued in providing the Got Consent? Campaign with graphic design, event coverage, and social media content. Through research with educated and unaware publics about the topic of consent, Hill Communications has created the following campaign in hopes of involving more students and raising awareness of the importance of consent. 1
  • 3. 2 GOALS AND OBJECTIVES Goal #1: Increase brand awareness of “Got Consent?” on the Syracuse University campus. • Objective #1: To make “Got Consent’s” logo distinctive and memorable around campus Strategy #1: Creating a new and innovative logo and proliferating it around campus Tactic #1: Create second logo to compliment the already established “Got Consent?” Campaign • Objective #2: To build dialogue and conversation regarding “Got Consent?” around campus Strategy #2: Maximize social media usage by creating a hashtag that promotes consent dialogue Tactic #2: Use Twitter to build conversation and link articles to promote interactivity amongst Twitter followers • Objective #3: To attract students to organizational events and promotional activities Strategy #3: Saturate the campus with messages for upcoming consent-related events Tactic #3: Chalk the Quad for the Beat the Blame Game event Goal #2: Increase consent awareness and sexual and relationship violence education on the Syracuse University campus. • Objective #1: To build dialogue and conversation aimed specifically at consent based off of gathered research from focus group and surveys Strategy #1: Use Twitter to increase dialogue about national consent conversation Tactic #1: Find relevant information to share Tactic #2: Generate our own content to post about consent • Objective #2: To increase the “Got Consent?” Campaign’s presence on campus Strategy 1: Table in Schine Student Center and handout giveaways (to be continued with the new logo next semester) Tactic #1: Handout fliers, stickers and promote social media accounts
  • 4. EXECUTION TIMELINE Date Objective Outcome 9/23/2014 Have slogan and logo ideas ready to present to OHP team Narrowed down the choices for slogan names in client meeting 9/29/2014 Vote on top 5 choices for slogan and logo ideas Chose “Got Consent? Be SU.R.E” as the rebranded slogan 10/7/2014 Write focus group questions and get them approved by OHP Created a list of 10 questions to be posed during the upcoming focus group 10/14/2014 Conduct two focus groups for a total of 30 surveyed people Two focus groups held each for 1 hour 10/21/2014 Focus group recap and write questions for Qualtrics survey Analyzed and transcribed focus group recordings. Launched the approved questions for Qualtrics survey; attended meetings for Sex-Esteem and A Men’s Issue to pass out surveys 10/29/2014 Get approval to Chalk the Quad for Beat the Blame Game Event Chalked the Quad for Beat the Blame Game promotion as well as Halloween’s #NotAskingForIt soft launch 10/30/2014 Establish Twitter content and social media posts for the remainder of the semester Met with Paul, Brittany and Sudan to come up with social media strategy 11/10/2014 Using our analyzed data, write a campaign plan for next semester Wrote a detailed campaign plan for future of “Got Consent? Be SU.R.E” 11/17/2014 Go over Qualtrics survey report Refine next semester’s campaign objectives 3
  • 5. 4 11/17/2014 Establish logo for “Got Consent? Be SU.R.E?” Received feedback from client for logo 11/20/2014 Collect team member’s individual projects Edited and proofread all designs and stories
  • 6. 5 SOCIAL MEDIA Below are examples of our Twitter posts:
  • 7. 6 BUDGET Task Total Hours Total Earned Research 24 $1,200 Writing 32 $2,400 Brainstorming 34.5 $12,325 Meeting Time 13 $7,350 Consultation w/ Professor 0 $0 General Account Maintenance 28 $1,400 Semester Total 131.5 $24,675 Below is an estimated invoice for the services completed by Hill Communications this semester for the “Got Consent?” account. The following rates correspond to typical PR/advertising agency rates: Research- $50 per hour Writing- $75 per hour Meeting time- $75 per hour per person in meeting Brainstorming- $50 per hour per person in meeting General account maintenance- $50 per hour Consultation with professor- $200 per hour
  • 8. 7 EVALUATION OF GOALS The following results are from our 15 question Qualtrics survey which aimed to assess the student body perceptions of consent, the effectiveness of our logo and slogan and how students perceive sexual and relationship violence on campus. This survey served as a tool to build conversation and dialgoue regarding consent on campus, while providing our marketing team with valuable feedback. Throughout the three weeks that the survey was live, it generated 177 responses. The survey had a to- tal of 15 questions that asked about demographics, social media usage, and overall general inquiries about sexual assault awareness and prevention. A. Demographics: Question 1: 19% Freshmen, 25% Sophomore, 24% Junior, 30% Senior, 2% Graduate/Law student. Question 9: 10% Males, 90% Females. Question 10: 27% College of Arts and Sciences, 39% S.I. Newhouse School of Public Communications, 10% Whitman School of Management, 8% Visual and Performing Arts, 0% Architecture, 3% School of Education, 1% Engineering and Computer Science, 6% Falk College of Sports and Human Dynamics, 1% Information Studies, 3% Maxwell, 3% responded other. Question 11: 78% White/Caucasian/ European American, 5% Black or African American, 10% Hispanic or Latino(a) American, 5% Asian/ Pacific Islander, 0% Native American/ American Indian/ Alaskan Native, 1% Middle Eastern, 2% Caribbean. These results signify that the majority of the survey respondents are White/Caucasian/ European Ameri- can Senior Female students. This means that there is a need to target men. B. Components of Consent for Sexual Activities (Question #2) 1. Freely given → 63 responses, 43% 2. Sober → 56 responses, 39% 3. Mutually Understandable Words → 89 responses, 61% 4. Mutually Understandable Actions → 82 responses, 57% 5. Enthusiastic → 54 responses, 37% 6. Informed → 63 responses, 43% 7. Voluntary → 73 responses, 50% 8. Agreed Upon by all Participants → 114 responses, 79% 9. Time of Sexual Activity → 30 responses, 21% 10. Place of Sexual Activity → 29 responses, 20% 11. Location of Sexual Activity → 28 responses, 19% 12. Specific Sexual Activity to Engage In → 52 responses, 36%
  • 9. 8 The question allowed for multiple answers, which is why percentages exceed the 100% maximum. The results show that some students still believe that the time and place of sexual activity has to do with sexual assault (roughly 20% of them). 79% of the students acknowledge that sexual activity must be agreed upon by all participants, a percentage that should be up to 100%. The rest of the answers show average to low knowledge about what encompasses consensual sex. This means that there is a need for education when the implementation of the campaign begins. C. Awareness of University Programs Regarding this Topic (Question #3) • Only 13% of the respondents are “very aware” of programs • The majority of respondents, 43%, are “somewhat aware” • 28% of the respondents selected the option “it’s a college campus, of course there are programs targeting this issue” • 10% of the respondents are “unaware” • 6% selected the option “Didn’t know the university had programs targeting this issue” These results mean that though the majority of students are “somewhat aware” of campus pro- grams, there is a need to increase awareness of the programs that SU offers. D. “Got Consent? Be SU.R.E.” Campaign Question 4: 66% of the respondents said they did not know about the “Got Consent?” campaign before they received the survey, while 34% of them did know about it. Question 7: When asked to rate the clarity of the message of the campaign slogan on a scale from 1-10 (1 being “I don’t understand the concept”, 10 being “I understand the concept”) the mean average of the responses was 7.34. Using the same scale but this time 1 was “I wouldn’t use this slogan” and 10 was “I like this slogan”, the mean average of the responses was 6.20. These results mean that there is a need to increase awareness of the campaign throughout campus. Also, the mean averages of the scales allow for the interpretation that even though most of the respondents understood and liked the slogan, the numbers could and should be higher if we want a successful campaign. E. Social Media Question 5: 48% of respondents use Facebook the most often, 27% use Instagram the most often, 22% use Twitter, and 3% said other. The specifications from those who selected “other” included: Snapchat and Tumblr. Questions 6: 65% of the respondents said they primarily go to Facebook to look for information, 30% said they go to Twitter, 1% said Instagram, and 3% selected “other”. These specifications in the “other” option included: Tumblr, Google, News sites, Email, and someone said that social media is a bad place to get real information.
  • 10. 9 Question 8: When asked about the likelihood of engaging in social media with hashtags related to this topic… • 17% said “very unlikely” • 10% said “unlikely” • 15% said “somewhat unlikely” • 17% said “undecided” • 19% said “somewhat likely” • 14% said “likely” • 8% said “very likely” These results show that when using social media, we must primarily use Facebook to target our audi- ence, and if we want students to engage with us via hashtags, we have to find a way that would make them likely to do so by using gimmicks and entertaining approaches. F. About sexual consent topic and programs Question 12: When asked whether they had had a conversation regarding sexual consent since being at SU, 88% of the re- spondents said yes, 9% said no, and 3% said they don’t remember. Question 13: When asked about whether or not they had had a conversation regarding sexual consent with a partner since being at SU, 61% of the respondents said yes, 34% said no, and 6% said they don’t remember. Question 14: When asked about whether they had attended educational programs about sexual consent, 44% of the respon- dents said yes, 48% said no, and 8% said maybe. Question 15: When asked to type in a word or phrase that comes to mind when they first think of “sexual consent”, there were several of them that were the most common. 177 responses were gathered. Below are the most common answers to question #15: • Yes • Saying yes • No means no • Rape • Asking • Agreement • Mutual • Alcohol • Voluntary • Sober These results show that most of the students surveyed have had a conversation about sexual consent, as well as the majority of them have had it with their partners. However, though it is the majority, the percentage of those who had the conversation with their partners is too low for our campaign standards, meaning that we must enforce the importance of having conversations about sex with partners. Also, we gathered that the percentage of students that have attended educational programs is also too low, which is why the educational aspect is vital in our campaign efforts. Lastly, we found a correlation between the topic of sexual consent and alcohol, which means that we have to make efforts in our campaign to not only talk about the effects of alcohol in sexual consent, but also explain that alcohol is not always involved.
  • 11. 10 Below are the key takeaways from two focus groups conducted on October 14, 2014. A full transcription of the focus groups have been sent to the client in PDF form, as well as a copy of this highlight page. Focus Group Summary • Need to better promote all the aspects of consent and outline what it is and what it isn’t • Most people would rely on what their friends think before telling someone like a counselor or an authority figure if consent wasn’t used • Generally, consent is associated with drinking. The scenarios talked about by the focus group participants usually revolved around a party setting and spiked drinks. • Only one person had heard of the “Got Consent?” campaign prior to the focus group. • The most popular social media platform is Facebook, followed closely by Instagram. • Twitter is primarily used to follow news outlets. • The majority of the participants liked the slogan “Got Consent? Be SU.R.E” • Confusion was associated with “enthusiastic” in that acronym • General consensus is that after campus saturation with the message, the four words would make more sense and would educate the student body • In order to get the message out we will have to promote incentives • People won’t talk about this issue because it’s awkward, taboo, sensitive etc. • In order to stimulate conversation, there must be an incentive such as community service, a t-shirt, a social media competition for using the hashtag and the winner gets a prize • Not everyone is sure about what consent means. Nonverbal cues and verbal affirmative “yes’s” are the same to them • Marketing, in terms of starting a conversation about consent, should be focused on freshman dorms, bars, taxis and posters on campus • Due to the campus climate right now about this issue, it’s a good time to engage with people and get the conversation started • Planning should be more event based, suggestions were to partner up with student organizations and host an event. SU has a very big party culture and casual sex culture, we can’t try to change that but we have to make rules more de fined and not blame these incidents on our huge hookup culture because it’s the norm.
  • 12. Hill Communications surveyed informed publics during the semester to use as a reference point for research of the general Syracuse University student body perceptions of consent. Both Sex-Esteem and A Men’s Issue were surveyed. The following graphs represent the data collected from these surveys: 11 Sex-Esteem Responses A Men’s Issue Responses
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  • 15. 14 GRAPHICS Hill Communications designed two versions of the logo for the “Got Consent?” Be SU.R.E” Campaign. Below are the two versions of the logo, one for a black background and one for a white background: got c nsent?Be SU.R.E. got c nsent?Be SU.R.E. Graphic Designer’s Recommendations: • Logo could be expanded and built upon more next semester • Grayscale image of the logo isn’t effective since the colors of the stoplight are not notice- able • Find a different image to use for grayscale • This logo is great for stickers and social media backgrounds/branding
  • 16. 15 CAMPAIGN PROPOSAL One of the most fundamental components of a successful marketing campaign, is for the campaign itself to define a clear mission statement prior to the beginning of the campaign implementation. This will help assure that the campaign’s goals and objectives are met throughout the event planning and event execution process. Mission Statement: The mission statement will focus the vision and purpose of the “Got Consent? Be SU.R.E.” campaign. This mission statement can be used for reference in other aspects of the campaign, such as speeches, articles, PSAs, interviews, etc. The mission statement can eliminate any confusion about the goal of the campaign. This can include a clear statement about the campaign’s association with the Office of Health Promotion, independent of other organizations. The definition of consent should be clearly defined, as well as the goal of the organization including raising awareness and educating the SU community. The Hill Communications team plans to create and carry out a consent awareness campaign around campus and among students. One of the most important aspects of this campaign will be its visual elements, creating a PSA to circulate throughout the SU community during the entire spring semester with the ultimate goal of reaching out to students and making “Got Consent? Be SU.R.E.” known. A second element would be media placement; getting the word out is crucial to spreading awareness, which is why coverage and presence in the media will be vital to this campaign’s success. Thirdly, we think that redesigning and restructuring the organization’s website is a good way to maintain consistency of involvement throughout the campaign because it is the first place people will go to for information. Even though Hill Communications cannot do this in-house, there are various tools on campus available to us that could help us complete this task. Another element will be getting the campaign’s name out on campus. To do so, we want to create fliers and stickers and post them around campus so that the campaign as a brand can gain recognition, even if it is just its logo. Finally, we propose that we select a day of the week in which the first of every month, supporters around campus wear the color teal since it is the official color of sexual assault awareness. To help the campus gain recognition of the acronym SU.R.E., we also propose to host events next semester with the themes of “Shared Understanding, Respectful, and Enthusiastic” behaviors.
  • 17. INDIVIDUAL PROJECTS The members of the Hill Communications team working with the “Got Consent? Be SU.R.E” campaign wanted to provide the client with both real media placements and templates for future event advertising next semester. Each member of the team worked on an individual project to include in the final presentation. These ranged from blog posts to social media content generation to graphic design for posters announcing future events for the spring semester. 16 The first of the individual projects was a blog post written for Halloween that focused on the #NotAskingForIt movement specifically in relation to women’s Halloween costumes. This post was shared over Facebook and Twitter and used the #GotConsent hashtag as well as the #NotAskingForIt hashtag. Below is the copy of the post. Even on Halloween, She’s Still #NotAskingForIt By Meghan Reilly It’s that time of year again. The Hall of Languages is lit up in purple and “Hocus Pocus” is on every night on ABC Family. Halloween rolls around every October, but as the years pass us by, so too does the culture of the holiday. When you’re a little kid, Halloween is all about scary costumes, candy apples, and trick-or-treating. However, after puberty, things get a little less G-rated. For the older crowd, Halloween is synonymous with drinking and partying. Strobe lights and spiked punch replace candy apples and trick-or-treating. Nevertheless, as the holiday evolves from wholesome to racy, perhaps the raciest transition of them all are the costumes, particularly for women. Ask any student around campus, or any campus in America for that fact, and most will tell you it is common knowledge that women will be scantily clad on Halloween. Any costume you could possibly imagine is sexualized. A girl doesn’t dress up as just a doctor, an esteemed, respected and highly educated figure in society. Instead, she dresses up as a “Sexy Doctor,” wear- ing basically lingerie with a Red Cross symbol ironed on. The list goes on all day, “Sexy Nurse,” “Sexy Firefighter,” “Sexy Toll Booth Worker.” So why do so many women bare it all on the 31st? Is it our way of saying that we are looking to have sex? The answer to this question can’t be diminished to an overall generalization made by third parties. Women are complex human beings, so to assume our willingness for intercourse belittles our worth. Much like the decision to have sex, what we wear on our bodies is our prerogative. In all different aspects (sex, clothing, medical etc.), each individual has the final say when it comes to his or her own body. If “just because” doesn’t satisfy you, there are other reasons why women may choose to wear less on Halloween. It is possibly the only day of the year they feel comfortable to do so. Halloween is all about disguise. To quote the cult classic “Mean Girls,” “In girl world, Halloween is the one night a year when a girl can dress like a total slut, and no other girl can say anything about it.” While “Mean Girls” is undoubtedly hysterical, it is also satirical and holds truth in this situation. For one night (or seven during undergrad, but hey who’s counting?), you can be anyone you want to be. Every other day, a woman must bear the weight of what society tells them is an appropriate expression of their sexuality, so Halloween is a window of opportunity where the rules don’t apply. Wear whatever you want, because you won’t have to sport the red A on your blouse come Monday morning. This all boils down to the archaic notion that a woman is reduced to her appearance. You’re a good girl for dressing conservatively, and a slut for bearing skin. A woman’s choice to wear a skimpy Halloween costume most likely results from backwards thinking. continued on next page
  • 18. Still, if a woman dresses herself in a tiny outfit is she sending a message? Many people hold the view that she put it on willingly, so she’s objectifying herself. She’s basically asking for sex. Right? So wrong. As college students and Halloween rave-goers, it is important to be reminded of the harsh reality of the situation. Human rights and common sense tell us you can only ask for something by actually asking for it. Consent is given only when the initiator of sexual activity is sure they have obtained consent before moving forward. Knowing they have received an affirmative YES is the only way to know if the activity is OK. This does not include making assumptions based on what someone might be wearing. Who’s to say that someone is promiscuous based off of how she’s dressed? Women aren’t mindless sex objects, so if a woman so chooses to display her cleavage or midriff, it doesn’t mean she’s up for grabs. Everyone has the right to his or her own body. This means you can do what you want with yours (i.e. wear little clothing), but have absolutely no right to make assumptions about what you can do to someone else’s. The way someone is dressed isn’t permission to draw infer- ences or assumptions about sexual interaction. A sexy costume is not an invitation. It does not equal consent. If you would like to become active with this campaign, contact the Office of Health Promotions through email at healthpromotions@syr.edu or stop by their office at 111 Waverly Avenue, Syracuse, NY 13244. The second project was a feature story on the addition of Be SU.R.E to the Got Consent? Campaign. This story was featured in print for the student publication, The Student Voice. SU’s Got Consent By Samantha Berenstein Tweet this. Post that. Like the photo. Repeat. These are the processes that follow and document our every movement. Most of the time, these movements just keep a record of our daily interactions. Sometimes, however, these postings lead to a national movement. These movements are informational and become a “call to action” for the public to change an injustice or to right a wrong. Social media, when used correctly, has the capability to kick-start a social movement, garner support for a cause and as cheesy as it sounds, make a difference. One of the most important topics that need the power and backing of social media and its campaigning efforts, is relationship and sexual violence in the United States-especially on college campuses. A campaign here at SU is starting and is calling for increased awareness about an issue that plagues our relationships, the SU campus and the United States as a whole. According to a 2000 report by the U.S. Department of Justice, “1 in every 4 college women will be sexually assaulted by the time they graduate.” A 2001 report by the Journal of the American Medical Association, shows that “1 in 5 college students reported some form of physical violence and abuse in their dating relationships.” These statistics aren’t just disheartening; they are unacceptable of a culture that prides itself on being a part of the Information Revolution. Gen- eration Y has more individual power and reach than any previous generation. With one tweet or image, we can start a conversation and follow its trajectory. The overwhelmingly disturbing statistics about sexual violence and assault are proof that there is a lack of conversation existing about these important issues. Increasing awareness of an issue used to be an intangible objective. Now, it is possible to take an offline issue and to cre- ate an online movement. Syracuse University is aware of these startling reports on violence and has provided students with both coping and informational resources from the Office of Health Promotion and the Counseling Center. The Office of Health Promotion has collaborated with Student Association and the Office of Student Rights and Responsi- bilities to create programming and media that help raise the issue of consent amongst the student body. The only thing that hinders the progress of this extremely valuable work is that not enough students know where to go for more infor- mation and what the fundamental issue really is about. The revitalized “Got Consent?” campaign is working towards clarifying this information for students. Continued on next page 17
  • 19. So what exactly is consent and how do you know if you have it? According to the Office of Health Promotion’s definition, consent needs to be “informed, voluntary & freely given, sober, enthusiastic, and mutual.” No means no and nothing also means no. One of the biggest misconceptions is that getting consent one time means you have it for all other times. For an issue as sensitive and critical as this, the definition of consent needs to be clear and widely known. One of the ways the university has raised awareness for this problem is through the “Got Consent?” campaign. This campaign focuses on the preventative measures students can take to stop sexual violence and assault by becoming more informed of the meaning of consent. In September 2014, the “Got Consent?” campaign, teamed up with Hill Communications, a student-run PR firm, to conduct research on the student perception of consent and to strengthen the current campaign through social media and branding efforts. Building upon the already standing campaign “Got Consent?” a new component, “Be SU.R.E.” was added as a possible addition to the second half of the slogan. The “Be SU.R.E” element is aimed at making the action of getting consent seem less of a decision and more of a necessity. It also brings the message back to Syracuse University by implementing “SU” into the slogan and involving the campus in a direct way. The acronym of “Be SU.R.E.” stands for “Shared Understanding, Respectful and Enthusiastic. These are all qualifications that are needed to get consent. “With the current college hook-up culture, now is a crucial time to spread awareness about consent around the SU campus. A campaign like “Got Consent? Be SU.R.E.” will help facilitate conversation amongst students about the issue of sexual violence and assault on campus,” said Madison Davis, an executive of the Hill Communications team. While the addition to the slogan is still being tested for brand acceptance and applicability, the “Got Consent?” campaign is moving forward to connect with other campus-affiliated offices to increase student awareness. On November 3, five campus offices will be hosting an event called “Beat the Blame Game.” This event is a Catharsis Productions Presentation, an improvisational group dedicated to advocacy and preventative violence programming, that will focus on how students can speak up for victims of rape. Popular victim-blaming dialogue such as “she was stupid” or “she was drinking” will be discussed at the presentation so students can learn how to refute these statements that put the blame on the victim and not the abuser. Using social media to promote events such as this will help Syracuse students understand more fully the nature of this issue. While this is still the beginning of the campaign, the “Got Consent?” initiative plans to saturate the campus with enough consent related material, so that a beginning of a social movement can start taking place. Student Association is one of the campus organizations backing this campaign by providing campus resources and social media content as the platforms get introduced into the community. The student engagement chair for SA, Brittany Moore, speaks out about SA’s contribution to the campaign “Student Association is committed to working towards changing the existing rape culture in our campus. Hearing that students on campus have never heard of consent shows how critical the work of the “Got Consent?” campaign is for our community.” The tangible resources for sexual violence awareness and victim counseling are available and qualified at SU. This cam- paign is a call to action. A more aware campus will be more lending to changing behavior based simply on increased education about consent and how to know if it’s received. “We’re proud to lend our voice and financial resources to rais- ing awareness about consensual sex in a positive way. We're also glad we've been able to partner with offices committed to this cause and we believe there needs to be more collaborations across silos to unite our campus on this important issue,” said Moore. Next time you’re walking through campus and you see a chalk message on the quad, a flier about a consent-related program or a trending hashtag on a social media platform, “Got Consent?” encourages you to join the conversation. The more students know about consent and have a platform they feel they can use to talk about it, the more change we will see in our campus community. October marks the beginning of this campaign launch and “Got Consent?” hopes to use this opportunity to spark interest and dialogue about a problem that affects everyone in some way. Social media has shown us the power of conversation and social movements. “Got Consent?” is making the movement bigger by engaging with students in a way that is familiar to this generation. As Elie Wiesel once said, “We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.” 18
  • 20. 19 The third project was another blog post written by a team member about the student group, A Men’s Issue. This was posted on Twitter, Facebook and the Public Relations Student Society of America Syracuse Chapter Facebook page. The Issue at Hand By Leah Strassburg On the Syracuse University campus there are plenty of sources of brotherly camaraderie, but perhaps the most unique place it can be found is in the all-male assault and violence awareness organization. A Men’s Issue was started on the Syracuse campus in 2003 to start a conversation among young men about violence. Their graduate mentor, Paul Ang, says that the men joke about their small circle of confidantes as being a “brotherhood,” but in fact, that is exactly what their organization provides. Members gather weekly to discuss tabooed topics like what it means to be a man, with hopes to provide a space to talk about other subjects they do not normally vocalize. More importantly, they discuss manliness in terms of how it may lead to male-inflicted violence. Their discussions and events allow the men to better understand assault and violence victims of these aggressions. AMI members can recognize that the source of the problem lies deeper than sexual encounters. The members of A Men’s Issue delve deeply into the stereotypes of masculinity. They unravel the need to be dominant and “manly” that sometimes leads to violence perpetrated against others and themselves. While consent and violence are not only a men’s issue, AMI members discuss it from a male perspective in a conversation that does not happen on a day-to-day basis. They even talk about how to correctly give and ask for consent. Ang explains that consent is needed for virtually any interaction. Something as simple as hugging can be problematic for certain people, and it is important to stay within the boundaries of anyone’s physical comfort. The most difficult part about the consent conversation is asking for consent, Ang says. He hopes that through talking openly about consent during A Men’s Issue meetings, men can feel more comfortable discussing it in the moment. Aside from weekly discussions, A Men’s Issue supports several events. One of these is Breaking the Silence to Stop Violence. This event is held annually and includes individual and group performers in an open-mic setting. Past performers have been poets, step teams, and a capella groups. The following night, A Men’s Issue and other SU/ESF community organizations join together to “take back the night.” Take Back the Night involves a rally and march around campus. The most powerful part of Take Back the Night, Ang says, is the speak-out, during which many survivors share their stories. Syracuse is fortunate to have this organization that specifically works with men about violence issues. It seems that educating males about sexual assault and violence through organizations is becoming a growing trend. Cornell University, for example, has Men Against Sexual Violence and Wingman 101. The University at Buffalo has The Men’s Group and Men Can Stop Rape. More and more people are recognizing that male awareness can make a major change in stopping violence. More orga- nizations are provoking men to challenge other men about issues like sexual violence, victim blaming, and rape culture. Through a continued effort to educate people, both male and female, violence prevention and intervention will become more acceptable.
  • 21. 20 The following individual projects are unpublished but serve to provide the client with a template for future designs as well as material to start with after the re-signing of the client contract for the spring semester. The following article is written to explain the “Got Consent? Be SU.R.E” bar stamp campaign that could happen next semester. “Got Consent? Be SU.R.E” Heads to Marshall Street Bars By Madison Davis Syracuse University is finding original and creative ways to increase awareness and education about sexual consent on cam- pus. One of the first stops: the popular, always crowded Marshall Street bars in order to reach a large population of SU students. The movement re-launch began with the initiative of “Got Consent? Be SU.R.E.” last fall. The “Got Consent?” program has been on campus for years, but has revamped its efforts through the “Be SU.R.E.” idea, which stands for shared understanding, respect and enthusiasm before engaging in any sexual activity with others. This campaign is a combined effort among the Office of Health Promotion, the Office of Student Rights and Responsibilities, Student Association, the Sexual and Relationship Violence Response Team and the Office of Student Assistance. Hill Communications, a student-run public relations firm at the S.I Newhouse School of Public Communications, has also joined in to partner with this campaign. The Hill Communications students helped to develop the new slogan, “Got Consent? Be SU.R.E.” They are working on behalf of the Office of Health Promotion to brainstorm, research and execute innovative plans to increase sexual consent knowledge at SU. Their first initiative this semester includes a partnership with the Marshall Street bars on campus. The beloved Chucks, Lucy’s and Harry’s have all agreed to work with this campaign by using different stamps when students walk through the door. This way, instead of hundreds of hands and wrists reading “extra credit,” now “Got Consent?” or “Be SU.R.E.” will take its place. The campaign will in turn gain more awareness, with the hopes of sparking conversation about the issue of sexual consent. To generate excitement about this partnership, “Got Consent? Be SU.R.E.” will be offering free cover each weekend to a student who posts a photo, or “selfie,” supporting sexual consent on Instagram. With the goal of getting students to be more open and comfortable with talking about this subject, an ideal platform for this dialogue is on social media. The campaign will utilize social media sites in the future to help facilitate new ideas for spreading awareness, while also providing interesting facts and a forum for students to communicate about sexual consent. A partnership with the bars is only the first of many steps to help define sexual consent on this campus. The “Got Consent? Be SU.R.E.” campaign aims to provide a wealth of opportunities for students, faculty and staff to broaden their awareness and understanding of what sexual consent actually entails. There isn’t a better place to kick this off than heading down to Marshall Street. Who knows, maybe a student will look down and be perplexed by a new stamp on their hand, resulting in great discussion over a drink and a few laughs with friends.
  • 22. 21 The flier below was designed by two members of the Hill Communications team, Monica Ramos and Greta Rosenblum, the idea behind it would be to pass out the flier at Skytop Liquors or other nearby liquor stores to help promote the idea of “sober consent.” The flier on the following page was designed by team member, Nicole Wergiles. This flier is advertising the bar stamp campaign. There are revisions to be made to the flier if the client wishes to hold this event, but the designs are original and Hill Communications can easily edit and post this flier on campus.
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  • 24. 23 The following is an event outline for next semester with programming ideas and marketing strategies. Tatyana Laird wrote and compiled this event outline. Got Consent? Participate in Awareness Week so You Can Be SU.R.E By Tatyana Laird April is sexual assault awareness month, what better time is there to start a campus wide discussion about the meaning of consent. Syracuse University should host ‘Consent Awareness Week’ to get the campus community involved in the prevention of sexual assault and to clearly define what it means to have consent. ‘Consent Awareness Week’ would consist of 5 days of activities aimed at understanding consent and learning how to combat sexual assault on campus. The following is a list of events that can occur during this week: #NotAskingForIt PSA Students in Schine Student Center or walking on the quad can have the opportunity to participate a photo campaign. Each student may write a quick sentence or 2 about a situation in which they may be vulnerable but are not consenting to physical or verbal advances, followed by #NotAskingForIt. The pictures would be taken by official members of Got Consent? And then posted to Instagram and Twitter. This campaign may gain larger attention and students may even start to post their own stories on their personal accounts. Bystander Intervention Workshop When students arrive to SU during for their freshman year, they attend a brief lecture about the bystander approach. After that, there is no discussion about intervention or sexual assault prevention again. A bystander intervention workshop would allow students of all years to learn what to do when they witness someone in a potentially dangerous situation. It would also be interactive. Rather than sit and listen to a lecture, students would have the opportunity to practice methods of inter- vention and prevention in an improv style setting. This can begin to happen annually, and allow students of all years to be involved instead of just freshmen. ‘Let’s Talk About Sex’ Forum The Got Consent? team can host a forum about how to discuss sexual interactions with a partner. The discussion would focus on engaging in safe, healthy and consensual sex. Many people, especially college students, are uncomfortable about discussing consent before they engage in sexual interactions. This forum would allow open discussion and provide ways to make the situation more comfortable. How Do You Define Consent? This can be a quad chalking event. Students would have the chance to chalk the quad with their definitions of consent and what the word means to them. Consent Awareness Day Consent Awareness Day would close the week of activities with a bar-be-cue on the quad that the campus community can attend and learn more about consent. Wristbands and t-shirts that say Got Consent? Be S.U.R.E can be given out to those who attend, and similar paraphernalia can be given out as prizes for participating in games themed around consent. Cam- pus organizations such as A Men’s Issue, Sex-Esteem, and Students Advocating Sexual Safety and Empowerment should be invited to lead games and provide more information about consent. With all of the recent conversations about campus sexual assault at the White House and even here at SU surrounding the closing of the Advocacy Center, Syracuse needs to be a part of the discussion about consent. If we create a week dedicated to the conversation, then maybe we can all become more comfortable with the word and more familiar with the idea.