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Lean Marketing:
If you had $1 to spend, where would
            you spend it?
If you only had $1 more to spend, where would you
spend it?


                      Email              SEM
                                                        Daily
     PR
                                                        Deals




                                               Social
                              SEO
    Direct                                     Media
    Sales



             Street                 Direct
             Team                    Mail               Bus
                                                        Ads
The process: Determining where to spend

                                                     #1
                                          • Develop new channels
                              Build
                                          & campaigns
         #3
• Scale effective
  channels                                                    #2
                                                     •   Traffic
                 Learn                  Measure      •   Conversion
                                                     •   CPA
                                                     •   LTV

      We measure impact of individual channels & campaigns every
                                  day
Be Holistic
• Test everything, not just channels
   – It’s brand, design, geo, messaging, value proposition,
     AND channel testing

                5%
               Conv.




               10%
               Conv.




      Brand                                PR Channel
Thank you…




             TaskRabbit.com

              @labusque
              @TaskRabbit

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Leah Busque: Lean Startup Conference

  • 1. Lean Marketing: If you had $1 to spend, where would you spend it?
  • 2. If you only had $1 more to spend, where would you spend it? Email SEM Daily PR Deals Social SEO Direct Media Sales Street Direct Team Mail Bus Ads
  • 3. The process: Determining where to spend #1 • Develop new channels Build & campaigns #3 • Scale effective channels #2 • Traffic Learn Measure • Conversion • CPA • LTV We measure impact of individual channels & campaigns every day
  • 4. Be Holistic • Test everything, not just channels – It’s brand, design, geo, messaging, value proposition, AND channel testing 5% Conv. 10% Conv. Brand PR Channel
  • 5. Thank you… TaskRabbit.com @labusque @TaskRabbit