Ralson is India's largest bicycle tyre manufacturer. It produces 1.25 lakh bicycle tyres and 1.5 lakh tubes per day. The document analyzes Ralson's marketing mix, including its distribution network, pricing strategy, and promotional activities. It also summarizes the findings of a study on dealers' perceptions of Ralson's auto products compared to competitors like MRF and Dunlop. The study found that Ralson's brand awareness and dealer network needed improvement.
1. Summer Training Project Title : Analysis of Marketing Mix of Ram Lubhaya &Sons (Ralco) Under Guidance of: Presented By: Mr. Sartaj Bajwa Taranpreet Kaur (Faculty, PCTE) Mba-2(A)
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27. Table 4.1 No. of Respondents Percentage Wholesalers 21 42% Retailers 13 26% Both 16 32% Total 50
37. Table 4.10 No. of Respondents Contribution Mean Score Available with almost every dealer(1) 0 0 -0.62 Available with few dealers only(0) 19 0 Available with very few dealers(-1) 31 -31