Full version of the 2012 Tapit presentation at the Cannes Festival of Creativity presented by Andrew Davis & Jamie Conyngham. For more Tapit feel free to visit us at http://www.tapit.com.au or follow us @tapitnfc Any questions can be emailed to contact@tapit.com.au

1. Creating magical
experiences on
mobile using NFC
Jamie Conyngham, CEO + Co-founder
Andrew Davis, Director + Co-founder

3. Ages ago A while ago Not long ago Now

4. a ul
P
fr om
a ge
Im

5. 650 million
{+118%}
Source: Gartner, 2012

6. 4,600,000,000
Source: IDC, 2012

8. 93%
7%
Source: Forrester, 2012

12. 16,500,000 4,000,000 7,500,000
1,500,000 11,000,000 13,500,000
Source: Google, 2-012

22. Source: Frost & Sullivan, 2011

23. The effort test

28. 250 bars / restaurants case study

33. New tourism experiences

41. to
ot
re ’s g e to
he mor than
T e
b bile rs.
mo anne
b

42. ..... a simple magical experience

43. Andrew - andrew@tapit.com.au
Jamie – jamie@tapit.com.au