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Future of mobile Apps in India & Global market

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Future of mobile Apps in India & Global market

  1. 1. MOBILE APPLICATION - TRENDS, FUTURE & BUSINESS MODELS…. Mobile Application future in India and Globally in terms of User Base, Revenue Model, Revenue Prepared By Tapas Kumar Das ( 9665635554)
  2. 2. MOBILE APPLICATION INTRODUCTION A mobile app is a computer program designed to run on smartphones, tablet computers and other mobile devices. Apps are usually available through application distribution platforms, which began appearing in 2008 and are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively According to market research firm Gartner, 102 billion apps will be downloaded in 2013 (91% of them will be free) but they will still generate US$26 billion, up 44.4% on 2012's US$18 billion.[8] An analyst report estimates that the app economy creates revenues of more than €10 billion per year within the European Union, while over 529,000 jobs have been created in 28 EU states due to the growth of the app market
  3. 3. APPS AVAILABLE ON GOOGLE PLAY The data is actual as per gartner
  4. 4. NEW ANDROID APPS ADDED PER MONTH The data is actual as per gartner
  5. 5. FREE AND PAID APPS DISTRIBUTION- PAID APPS BY DOWNLOAD TRENDS Current number of free apps in the market: 1,312,291 Current number of paid apps in the market: 217,648 The data is actual as per gartner
  6. 6. PAID APPS CURRENCY WISE - NUMBER OF APPS DOWNLOADED ON GOOGLE PLAY BY CURRENCY IN WHICH THE SELLER IS CHARGING The data is actual as per gartner
  7. 7. CATEGORY WISE APP DOWNLOAD ( TOP 10) The data is actual as per gartner
  8. 8. IN APP PURCHASE TRENDS Top App with In App purchase option ,  1. Asphalt 8: Airborne  2. Trivia Crack  3. ZERO Launcher Fast&Boost&Theme  4. My Talking Angela  5. GO Keyboard - Emoji, Emoticons  6. My Talking Tom  7. Subway Surfers  8. WhatsApp Messenger  9. Crossy Road  10.Clash of Clans Current number of Android apps with in-app billing: 108,718 New in-app billing apps launched in last month: 1,260
  9. 9. TOP DOWNLOADED APPS AS OF 2015 Developer Downloads Google Inc. 100M-1G Outfit7 10M-100M Hewlett-Packard Company 10M-100M Gameloft 10M-100M Facebook 10M-100M King 10M-100M AVG Mobile 10M-100M ELECTRONIC ARTS 10M-100M WhatsApp Inc. 10M-100M Flipboard 10M-100M
  10. 10. YEAR WISE APP DOWNLOAD AND PREDICTION TILL 2017 The data is actual for 2013 and after that its projection
  11. 11. NO OF APPS AVAILABLE IN APP STORES
  12. 12. FREE VS PAID DOWNLOAD TREND AND PROJECTION This statistic presents a forecast for free and paid mobile app store downloads Worldwide from 2011 to 2017. In 2012, 57.33 billion apps were downloaded for free, whereas paid app downloads amounted to 6.65 billion items. In 2016, free app download volume is projected to grow to 211.31 billion downloads The data is actual for 2013 and after that its projection
  13. 13. MOBILE APP STORE REVENUE, WORLDWIDE 2012-17 The data is actual for 2013 and after that its projection
  14. 14. MOST USED SMART PHONE APP
  15. 15. IOS AND ANDROID APP REVENUE The data of 2013 and after that its projection
  16. 16. IOS AND ANDROID IN MOBILE AD TRAFFIC, DOMINATES IN REV
  17. 17. INDIAN APP MARKET REVENUE PROJECTION AS PER 2013 /14 DATA The data is actual for 2013 and after that its projection
  18. 18. ANDROID DOMINATES MARKET SHARE BUT APPLE MAKES ALL THE MONEY
  19. 19. ANDROID DOMINATES MARKET SHARE BUT APPLE MAKES ALL THE MONEY  The application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.  The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.  there are around 3 lakh app developers in the country with about 100 million app downloads every month.
  20. 20. INDIAN APP MARKET OVERVIEW
  21. 21. INDIAN APP MARKET OVERVIEW
  22. 22. FEATURE PHONE TO SMART PHONE MIGRATION Actual as per date
  23. 23. SMART PHONE USER ENGAGEMENT – TOP COUNTRIES
  24. 24. INDIA’S APPLICATION DOWNLOADS ARE EXPECTED TO REACH 9 BILLION BY NEXT YEAR A joint-study by Industry of India & Deloitte and the Associated Chambers of Commerce concluded that it would be a CAGR (Compound Annual Growth Rate) of around 75%. It is also observed that the majority of apps are downloaded by the people between 16 to 30 years of age. The data is actual for 2012 and after that its projection
  25. 25. TOP COMPANIES IN INDIA FOR MOBILE APP DEVELOPMENT Company Sourcebits OpenXcell Konstant Infosolutions TechAhead QBurst Affle AppStudioz Contus Cygnet Infotech Pvt. Ltd Riktam Technologies Prismetric Technologies Pvt Ltd
  26. 26. INDIA’S APPLICATION DOWNLOADS ARE EXPECTED TO REACH 9 BILLION BY NEXT YEAR The report section of GSMA puts India at the fourth rank in the list of top 10 global Smart phone markets with 111-million smart phone connections during the second quarter of 2014. Out of 243 million active internet users, 185 million access the internet using their mobile device. Today, India is a hub of over 50,000 mobile app development companies. Top Indian App (10 million + Download) 1 .Hike Messanger Top Indian Apps ( 5 million + Download) 1. Book My Show 2. Saavn 3. Newshunt 4. Cricbuzz 5. Paytm 6. Teen Patti 7. Parking Frenzy 8. Dhoom 3 9. Flipkart

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