3. Drinking Alcohol Makes
a Person . . .
How do you think people feel after
a few drinks?
Complete the above sentence on your activity sheet.
You can learn what your Alcohol Expectancies
are by answering this question.
4. The Real Effects of Alcohol
Physical Effects Drinkers Call Good:
A Buzz - but only at low doses
(after 1 or 2 drinks most people begin
to lose their buzz & feel worse)
Physical Effects Drinkers Call Bad :
Depressant
Breaks down neurotransmitters
Poison
5. Alcohol Memory Map
Arousal/Sedation Dimension
Positive/
Negative
Dimension
Hyper
Forgetful
Loud
Stupid
Crazy
Dizzy
Sick
Sleepy
Slow
Scared
Cool
Talkative
Active
Carefree
Funny
Friendly
Less Nervous
Outgoing
Fun
Happy
Sad
Relaxed
Smart
Quiet
9. Students are told:
Alcohol
Bar Lab Experiment
Students actually get:
Alcohol
Non-Alcohol
Who acted wildest
and had the most fun?
Non-Alcohol
10. Bar Lab Questions:
• Who else received alcohol?
• Did you receive alcohol?
Only 50% could answer correctly!
11. The Myth About Alcohol:
More is Better
Drinks/Session
1
2
3
4
5
6
Happy
Friendly
Fun
Outgoing
Funny
12. Drinks/Session
1
2
3
4
5
6
Happy
Friendly
Fun
Outgoing
Funny
The Truth: Socially, It s the thinking, not the drinking
Buzz
Slow
Dizzy
Stupid
Nauseous
Blackout
Physically, More is Worse
18. One ad is for Vodka
The other is for Water
Both use the same formula
for selling beliefs
Different Products
selling the
Same Expectations!
Text
Cool
Cool
20. In the University of Washington Study It Didn t
Matter if Students had Non-Alcoholic Beer -
They Still Got Drunk!
Water Ad
Can you still Party, Have Fun
& Flirt drinking water?
In the University of Central Florida Study
Water Drinkers Consistently Acted Wilder
& Had More Fun.
21. Test your skill over
Alcohol Marketing
& Expectancies
The Alcohol Literacy
Challenge™ Game
34. Drinking Alcohol
Makes a Person . . .
Go!
You have 30 seconds to write
how this ad tells you that :
35. Congratulations-you now know how
alcohol advertising works to shape
your expectations about drinking.
And now you’re in charge of what you
believe about alcohol.
Thank You for Playing the
Alcohol Literacy Challenge™ Game.