PERRC Using Social Media to Engage Volunteers in Disaster
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A 30-minute overview on connecting with your volunteers using social media during all phases of the emergency management cycle.
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PERRC Using Social Media to Engage Volunteers in Disaster
- 1. Using Social Media to Engage Volunteers in Disaster Tanya Ferraro @tjlasagna
- 2. Some things, you can’t stop…
- 3. The two can come together!
- 4. Social media is scary… OMG IDK WTH this says b/c IMHO all of these acronyms are confusing. FWIW I still say it’s NSFW. LOL j/k.
- 5. The Big Guys • – Short, prompt messages (140 characters) – Continuous updates – #hashtags • – Longer, interactive messages – Group dialogue – #hashtags
- 6. More Resources • Visuals – YouTube – Vine – Instagram • Google + • Interactive – Skype – Voxer
- 8. What difference does it make in emergency management? • Reach people = more resilient community members • Educate = people affiliate and STOP spontaneously volunteering • Involve = relationship and trust building
- 9. What can SM do in planning? • Stay connected • Provide training • Control future response efforts • Involve key players in plans
- 10. What can SM do in response? • Alert! – Twitter alerts – Facebook posts • Communicate! – Voxer (data based radio) – Google Hangouts – Skype • Inform! – Wordpress, other web
- 11. Unfortunately…
- 12. Used by you, for you… Virtual Operations Support Teams!
- 13. Basic elements of a VOST • Information gathering • Crowd sourcing • Situational awareness • Rumor/information control
- 14. Resources for Social Media! • http://sm4em.org – Info on using social media in emergency management • http://socialmediagovernance.com/ - social media policies • http://vosg.us – Virtual Operations Support Group • #smemchat every Friday, 12:30 EST
- 15. Resources for Finding Volunteers! • Citizen Corps – CERT – Medical Reserve Corps – Fire and Law • National Volunteer Organizations in Disaster (VOAD)