Pioneros 2016 Finale - Team Tycoons

1. “The cement that builtthe world”

2. Strategic team

3. Industry Analysis
PREMIUMNESS
HIGH MODERATE
0-2% 4-5%
80 70-75LAC/K.TONLAC/K.TON
GROWTH RATEGROWTH RATE
Green
cement
RED
cement
Blue
cement
Yellow
cement

4. Industry Analysis
16%
18%
12%
9%
45%
MARKET
SHARE
Green cement
RED cement
blue cement
Yellow cement
others

5. Industry Analysis
GREEN RED BLUE YELLOW
84% 71% 66% 44%
UTILIZATION LEVEL

6. Situation Analysis
Market share
16%
pricing
PREMIUM
growth
0%
Logistics
20%

7. Situation Analysis
CRORE/TON
MARKETING
11megaproject
1

8. symptoms
Misleading motto Zero growth % competitor
expansion
Customer
management

9. Core issue
2nd place
(Country market share)
Market
leadership
Zero
growth %
Where we are Where we want to be
Premium
target group
Whole Market
Target group
Price
competition

10. Alternatives
expansion
Capacity logistics marketing

11. Alternatives
expansion
pros cons
Sustainablegrowth
Reduced overhead
financialopportunities
Lengthy
Target group
Cash flow
Competitive rivalry

12. Solution
WHY REINVENT THE WHEEL?
WHEN WE CAN REALIGN IT!

13. Solution
Merger & Acquisition
Green
cement
Yellow
cement

14. Solution
Why yellow?
Better
logistics
Marketing
budget
Low
priced
production
capacity

15. Solution
112
60
172
SALES REVENUE
(Crore BDT/month)
140
80
220
MONTHLY VOLUME
Kilo Ton
16
9
25
MARKET SHARE
%
11
16
27
MARKETING BUDGET
(Crore BDT/month)

16. Solution
customer management
& responsiveness
Media presence
synergy

17. timeline

18. Holistic marketing
customer management
& responsiveness
Media presence
synergy

19. S w o t
WEAKNESSSTRENGTH
SYNERGY
QUALITY STAFFS
COMMUNICATION GAP
LACK OF TRANSPARENCY
OVERHEAD REDUCTION
MARKET LEADERSHIP
LOSS OF EMPLOYEES
DIFFERENT CULTURE AND SERVICE STANDARDS
OPPORTUNITY THREAT

20. contingencies