3. Remarketing works by serving ads
repeatedly and throughout the
internet to people that have recently
visited your website. The goal is to
re-engage that person, and get them
to visit your website again which
increases the probability that they
convert to a paying customer.
According to SalesForce, it takes 6 to
8 touch points to generate a sales-
ready lead. According to the article,
“It often takes several touches for a
consumer to make the choice to
request information.” This is why
remarketing is such a great way to
stay in front of your prospects
repeatedly to remind them about
you and inviting them back. You’re
staying top of mind until they’re
ready to get in touch with you about
their event.
What is Remarketing in Adwords ?
4.
5. Why is Remarking important?
Consider this…
•If your website converts 10% of its traffic into
leads, you’re doing pretty well. But that’s 90%
of traffic that is slipping through your fingers!
The chances of them remembering your
website URL is slim to none.
•Remarketing will remind those 90% of visitors
that didn’t convert on their first visit and
make it easy for them to return to your site to
do further research on what you offer and
book their event.
•Remarketing is a great way to add additional
touch points with the consumer without ANY
effort on your part. No follow-up phone calls,
no follow-up emails, nothing.
For example, a party planner visits
your website to research renting
inflatables for an upcoming city
carnival. When she lands on your site,
a cookie is placed on her device telling
Google to serve ads to her as she visits
other sites on the internet. Ads will be
shown no matter what, so it might as
well be you since they have already
demonstrated interest in what you
offer, right? She’ll see your ad on other
sites she visits, which will remind and
motivate her to return to your site and
book with you.
6. Benefits of Remarketing
There is a strong case for remarketing. It is far reaching, clicks tend to be much cheaper
than other cost per click advertising, and best of all… it drives sales.
If immediate ROI is your main objective with your marketing budget, then remarketing is
vastly superior to other forms of brand-driven marketing. Remarketing gives you the ability
to reach people that have already shown interest in your inflatables and party rental
products.
Remarketing also broadens your online advertising net to consumers who arrived to your
site by means other than paid search. All visitors to your site, like those who found you on
Yelp or through word-of-mouth, will also see your remarketing display ads as they travel
around the internet.
Perhaps one of the biggest advantages of remarketing is that it elevates your brand.
Visitors to your site will see your ads multiple times over the next few weeks and they will
be thinking about you, and not your competitors.
7.
8. How To Implement Remarketing ?
Step 1. Sign in to AdWords, click on audiences and under “Website visitors,” click “Set up remarketing”:
10. Step 3. Click “View AdWords tag for websites”, then, copy the remarketing tag code:
11. Step 4. Either place the code at the bottom of the desired page on your website
(e.g. your services page), before the closing </body> tag, or, if you’re using a
plugin like Google Remarketing, the text area:
Don’t forget to click publish on your page.
12. Step 5. Check that you’ve implemented the tag correctly with Google Tag
Assistant, a Chrome extension that verifies Google code snippets and helps
you solve errors.
14. YOU CAN DOWNLOAD FOR YOUR PARTICULAR
BROWSER.I AM DOWNLOADING FOR GOOGLE
CHROME
Add the extension in
your browser
After
successful
installation
15. NOW CLOSE ALL THE TABS AND JUST OPEN THE
WEBSITE PAGE IN WHICH PASTED THAT
TRACKING CODE.CLICK ON TAG MANAGER
EXTENSION->ENABLE->RECORD
16. JUST REFRESH THE PAGE.CLICK ON THE PAGE WITH
CODE.THEN CLICK ON TAG MANAGER EXTENSION
AGAIN.YOU CAN SEE THAT IT SHOWS THE TRACKING .IF
THIS COLOUR IS GREEN OR BLUE THAT MEANS EVERYTHING
IS FINE.IF ITS RED THEN YOU NEED TO IX IT.
17. Step 6. Once you’ve done that, click “Return to Audiences”. Within a couple days, your tag
should start collecting the cookies of visitors to your website, and your “All visitors” list will
begin to populate. When it does, you should see an update like this:
Now that you’ve created your remarketing list, let’s look at creating a
remarketing campaign.
18. How to Setup an Adwords Remarketing Campaign?
Step 1. Sign into AdWords and click Campaigns > +Campaign > “Display Network only”:
19. Step 2. Choose an account for your display network only campaign and
click “Continue”:
If you don’t have an account to choose from, you’ll need to create
one.
20. Step 3. Give your campaign a name and under “Drive Action,” Leave
the “Marketing objectives” option selected and check “Buy on your
website (includes remarketing)”:
21. Step 4. Choose a location, bid strategy, and budget, and most important a schedule. If you’re a
beginning, we recommend running your campaign for at least 90 days. This will allow you to gather
enough data to know what’s working, what’s not and what can be optimized for conversions. Once
you’ve done that, click “Save and continue”.
Step 5. Choose an ad group name and a maximum cost per click bid: the price you’re prepared to
pay for a click. As a rule of thumb, The average cost per click in Google AdWords is between $1 and
$2 on the search network (remarketing clicks, however, are typically much cheaper in our
experience, ranging from 15¢ to $1)
22. Step 6. Under “Choose how to target your ads”, click “Interests & remarketing –
show ads to people based on their interests”:
Step 7. In the “Select a category” drop-down menu, choose
Remarketing lists:
23. Step 8. Choose the remarketing list you created in the previous section under
“Search by list name”:
Step 9. Click “Save and continue”.
Step 10. Lastly, create a new ad or copy an existing ad if you know a previous
ad converted well.
24. 1) According to Google,
only 2-4% of site visits
result in a transaction.
2) And that’s assuming
that you have a page
that’s optimized for
conversions in the first
place.
3) By remarketing to your
prospects, you not only increase
the chance of acquiring that
transaction on the return visit—
you increase the likelihood of
growing your business in a
predictable and scalable way.
4) Few have taken the time to
truly master the skill of
remarketing. But as you’ve
learned, when you do, the
returns are more than worth the
time you put into learning it.
5) As we continue to move
more into a pay-per-click-
driven world, remarketing
won’t just be an optional ad-
on—it will be a requirement to
online marketing success.
Conclusion
