Digital Marketing type, Introduction, Scope in furture

1. Digital marketing is an umbrella
term for the marketing of
products or services using
digital technologies, mainly on
the Internet but also including
mobile phones, display
advertising, and any other
digital medium.

2. The term digital marketing was first used in the 1990s, but
digital marketing has roots in the mid-1980s when the SoftAd
Group, now ChannelNet, developed advertising campaigns for
automobile companies,
Digital marketing became more sophisticated in the 2000s and
the 2010
Digital media growth is estimated at 4.5 trillion online ads
served annually with digital media spend at 48% growth in
2010.

3. oSearch engine optimization (SEO)
oSearch engine marketing (SEM)
oContent marketing
oSocial Media Marketing (SMM)
oPay-per-click advertising (PPC)
oAffiliate marketing
oEmail marketing
oWeb analytics
oMobile marketing

4. Web analytics
Web analytics is the measurement, collection, analysis and reporting of web
data for purposes of understanding and optimizing web usage.
Web analytics is not just a process for measuring web traffic but can be
used as a tool for business and market research, and to assess and improve
the effectiveness of a website.

5. SEO is a technique which helps search engines find and rank
your site higher than the millions of other sites in response to
a search query. SEO thus helps you get traffic from search
engines.
odesigning and developing a website to rank well in search
engine results.
oimproving the volume and quality of traffic to a website from
search engines.
omarketing by understanding how search algorithms work,
and what human visitors might search.

6. Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising.
Search Engine Marketing is use as an umbrella term to
encompass both SEO (search engine optimization) and
paid search activities.

7. .
Content marketing is a form of marketing focused on
creating, publishing and distributing content for a targeted
audience online
It is often used by businesses in order to:-
oAttract attention and generate leads
oExpand their customer base
oGenerate or Increase online sales
oIncrease brand awareness or credibility
oEngage an online community of users

8. Social media marketing (SMM) is a form of Internet
marketing that utilizes social networking websites as a
marketing tool.
One of the key components of SMM is social media
optimization (SMO).
Social media marketing is the use of social media platforms
and websites to promote a product or service.

9. PPC stands for pay-per-click, a model of internet marketing
in which advertisers pay a fee each time one of their ads is
clicked.

10. Affiliate marketing is a type of performance-based
marketing in which a business rewards one or
more affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.

11. Email marketing is sending a commercial message, typically
to a group of people, using email.
It usually involves using email to send advertisements,
request business, or solicit sales or donations, and is meant
to build loyalty, trust, or brand awareness.

12. Mobile marketing
• Mobile marketing is marketing on or with a mobile device,
such as a smart phone.
• Mobile marketing can provide customers with time and
location sensitive, personalized information that promotes
goods, services and ideas.
• Type of Mobile Marketing :-
SMS marketing
MMS
Push notifications
App-based marketing
In-game mobile marketing
QR codes
Bluetooth
Proximity systems
Location-based services
Ringless voice mail

13. Reduce cost
Simple to measure
Greater client appeal
Brand Development
Greater engagement
Digital Marketing Advantage

14. Easier to have outdated information on internet, update
timing is a critical issue here.
There is a lot of competition in the market and by the time
visitor reaches the product they have already gone
through many links and got the required product. Unless
they find what they are looking for quickly.
There are many pros and cons of internet marketing. Its
important to consider each when creating internet
marketing strategy.
Disadvantage of Digital Marketing

15. Conclusion
• Scope for Internet marketers will only get bigger and better in the
coming years.
•Number of Internet users in India has increased considerably and also
the time spent on the web by an average Internet has increased.
•In 2016, over 30% businesses had an integrated digital marketing
strategy
•Over 70% businesses are of the opinion that traditional marketing has
lost its vigor
•Revenue coming from Internet marketing has been increased by 30%
•Over 80% business are expected to increase their digital marketing
budget in 2017