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Curtin University is a trademark of Curtin University of Technology
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Dr Tama Leaver, Dept. of Internet Studies
Strategies for Developing a Scholarly
Web Presence During a Higher Degree
22 September 2015

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Five Questions About You!
1. Who knows what results turn up when you
Google (search) your own name?
2. Where online do you read or engage with
discussions relevant to your research?
3. Who writes their own blog or website?
4. Who has a Facebook profile?
5. Who uses Twitter?
… and what do you want to get out of this
seminar?
Image by www.lumaxart.com

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Outline
1. Why have a Web Presence?
• Before you start
• Scholarly Context
2. Tools of the Trade
• Websites (Blogs, Tumblr)
• Facebook
• Twitter
• Scholarly Networks & Profiles
3. When to Engage?
• Academic Conferences & Networking
• Publication & Promotion
Image by www.lumaxart.com

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
[1] Why have a web presence?

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Image courtesy of Paul Watson.
Why have a Web Presence?
To exist, to share and to discuss …
• So people can find you.
• So people can find your topic (and then you).
• To share and get feedback on your ideas as they develop
• To share resources and insights (and have them shared
right back!)
• To be part of your scholarly area
• To be part of the larger online postgraduate
community (it’s less lonely with PhD Comics)

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http://www.phdcomics.com/comics/archive.php?comicid=1296

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Curtin University is a trademark of Curtin University of Technology
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Image courtesy of Paul Watson.
Before you start …
• Decide what you want to say or do with your web
presence!
• How ‘professional’ or personal will your web presence
be?
• Who are you writing for?
• Do you have different tools for different purposes?
• How often will you update your web presence?
• How often will you check your chosen tools or
platforms?

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Scholarly Context …
Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. Canberra:
University of Canberra. Retrieved from http://www.canberra.edu.au/faculties/arts-
design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf

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Which tools matter?

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
[2] Tools of the trade

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Websites & Blogs: the Practicals ...
 What is a blog? (My blog.)
 Blogger: http://www.blogger.com/
 Wordpress: http://wordpress.com/
 Tumblr: http://www.tumblr.com
 The Academic Blog Portal:
http://academicblogs.org/
index.php?title=Main_Page
Image by www.lumaxart.com

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Blogs: a few examples …
 Sky Croeser (Curtin) http://skycroeser.net/
 Tim Highfield’s ‘…and then the world’ (QUT)
http://timhighfield.net/
 Jason Mittell’s ‘Just TV’
http://justtv.wordpress.com/
 Melissa Gregg’s ‘Home Cooked Theory’
http://homecookedtheory.com/
Image by www.lumaxart.com

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Readings Blogs (and other websites)
 RSS (Really Simple Syndication)
 Separates the form and content, so updated
content can come to you!
 RSS Readers (aka Aggregators)
eg Feedly http://cloud.feedly.com/

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Social Networks (aka Facebook)
 Decide in advance which social
networks are just social and which will
include academic networking and
sharing!
 Use privacy settings and groups (not
the whole world, all the time!).
 Learn about PAGES and GROUPS –
many academic groups and
conferences have one!

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Curtin University is a trademark of Curtin University of Technology
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Social Networks (aka Facebook)
 Don’t forget if you’ve used social networks for
professional interaction, some things are best not shared
…

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Twitter?
• Micro-blogging? (eg @tamaleaver)
• Quick sharing and commentary
• Good in combination with other services (Eg
Blogs)
• Conferences: official twitter profiles, pre-
conference discussions and #hastags

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Curtin University is a trademark of Curtin University of Technology
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Twitter: Immediate Answers

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Curtin University is a trademark of Curtin University of Technology
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Scholarly Profiles & Presences:
Google Scholar

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Academia.edu
https://curtin.academia.edu/TamaLeaver

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Curtin University is a trademark of Curtin University of Technology
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ORCiD (eg http://orcid.org/0000-0002-4065-4725 )

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Curtin University is a trademark of Curtin University of Technology
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Scopus (eg http://www.scopus.com/authid/detail.url?authorId=39963062500 )

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Curtin University is a trademark of Curtin University of Technology
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So many other tools …
 Social Bookmarking
 Eg Delicious www.delicious.com
 “Professional” Social Networks
 Eg LinkedIn http://www.linkedin.com/
 ResearchGate: https://www.researchgate.net/home

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Curtin University is a trademark of Curtin University of Technology
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[3] When to engage?

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Curtin University is a trademark of Curtin University of Technology
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Conference hashtags (#ir14)
 Conference hashtags = specific way
of finding your conference on Twitter.
 ‘Backchannel’ during conference (or
just ‘channel’).
 Often now used before and after to
build and maintain community
around specific conferences.

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J

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Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
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Slideshare / Content-Specific Sites
 Slideshare.com – like
the YouTube of
powerpoint slides
 EG
http://slidesha.re/17R
6rw9

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Conferences
 Engage via social media before the conference via official
hashtags (Twitter) and on dedicated Facebook pages &
groups.
 During the conference engage in commentary about talks
via social media
 Share your presentation (eg Slideshare, Prezi, a blog post,
etc.)
 Afterward: maintain networks established to continue
scholarly engagement & networking

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Curtin University is a trademark of Curtin University of Technology
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Publications … (preprint sharing)

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Curtin University is a trademark of Curtin University of Technology
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Publication Repositories
 Submit pre-prints of publications to OPEN ACCESS
institutional repositories.
 Quickly indexed by search engines, including Google
Scholar.
 Makes research visible and findable quickly (often long
delays between article acceptance and publication).
 eSpace librarians sort out copyright issues.
 Curtin’s eSpace: http://espace.library.curtin.edu.au

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
eSpace:
Profile &
Statistics

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Curtin University is a trademark of Curtin University of Technology
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Op Eds, etc: The Conversation

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The Conversation: Building Impact …

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Curtin University is a trademark of Curtin University of Technology
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The Conversation: Detailed Statistics, Good Reach &
Encourages Republication (Creative Commons licenses)

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Curtin University is a trademark of Curtin University of Technology
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Blog posts …

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Blog posts …

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Curtin University is a trademark of Curtin University of Technology
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Footer text - slideshow title

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Curtin University is a trademark of Curtin University of Technology
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Impact & Altmetrics

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Curtin University is a trademark of Curtin University of Technology
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Big Impact!
 See boyd, danah, and Kate Crawford.
“Critical Questions for Big Data.”
Information, Communication & Society
15.5 (2012): 662–679.
http://www.tandfonline.com/doi/abs/10.10
80/1369118X.2012.678878

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Publications
 Share ideas, discuss early findings via social media
 Post drafts and pre-prints to build attention and early citations (subject
to the copyright terms of your targeted publication; see
Sherpa/Romeo)
 Share widely upon publication via social media, scholarly networks
(Academia, Researchgate, etc) and scholarly profiles (Google Scholar,
ORCiD, etc)
 Use blog posts, op eds, reports, other sources to promote, mention
and diversify you audience, impact and attention.
 Build impact measures beyond traditional citations (but also those!)
such as those measured by Altmetrics.

41.
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Hands on follow-up next week …
 “GETTING STARTED IN DEVELOPING A WEB
PRESENCE (HANDS ON SESSION)”
 What tools do you want to set up?
 Bring a profile photo and a one-paragraph scholarly
biography (ie ‘who am I?’).
 Date: Tuesday, 29 September 2015
 Time: 10am - 12pm
 Venue: 402.233

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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Questions or Comments?
Or find me later …
www.tamaleaver.net
@tamaleaver
t.leaver@curtin.edu.au