5 Videos Social Media Marketers Can Shoot In Under An Hour
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http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast Austin.
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5 Videos Social Media Marketers Can Shoot In Under An Hour
- 1. 5 Five Videos That You Can Shoot In Under An Hour
- 2. Book Reviews 1. Interviews 2. Testimonials 3. Screencasts 4. How-to’s 5.
- 3. If all you have is a hammer…
- 4. …everything looks like fingers.
- 5. So what?
- 6. Be bold. Create. Connect.
- 7. 53% Forrester Research, “The Easiest Way to a First-Page Ranking on Google”, January 8, 2009
- 8. 45% Techcrunch, “Context is King: How Videos are Found and Shared Online”, January 30, 2010
- 9. 28% ReelSEO.com, “YouTube Search Accounts for Nearly 28% of all Google Searches ”, January 18, 2010
- 10. 6x 2x Reel Social Media, “Increase Conversion Rates By 2x-6x With Online Video”, September 2, 2009
- 11. What do I say?
- 14. What do you want them to feel?
- 15. What do you want them to do?
- 16. Book Reviews
- 17. Book reviews are a dialogue between you and the author.
- 18. Choose The Right Book
- 19. Be genuine
- 20. Transcribe
- 21. Keep it short
- 22. Publishers actively court book reviewers http://www.flipthefunnelnow.com/
- 23. Everybody wins.
- 24. Don’t be afraid of your face
- 25. Interviews
- 26. Remove the fourth wall.
- 27. Your coworkers are interesting
- 28. Blend
- 29. Industry
- 30. Breaking News
- 31. Stay on target
- 32. Testimonials
- 33. Getting other people to tell your story
- 34. This is the opposite of an interview (almost)
- 35. Take charge
- 36. Balance
- 37. I am here to make you look good.
- 39. “We only need to get it right once”
- 40. Screencasts
- 41. Educate
- 42. Workflow
- 43. It’s about you.
- 44. How-To Videos
- 45. Be Kevin Brake
- 46. Getting Found
- 47. Solving Problems
- 48. Research
- 49. Show things that copy can’t show
- 50. Hearing
- 51. Be bold. Create. Connect.
Editor's Notes
- http://www.sxc.hu/profile/MeHere
- 3814132707_fd6bdbf476_bhttp://www.flickr.com/photos/24258698@N04/
- http://www.flickr.com/photos/alesk/
- http://www.flickr.com/photos/xctmx/
- http://www.flickr.com/photos/greg_scales/
- http://www.flickr.com/photos/missturner/
- http://www.hubspot.com/Portals/53/images//dharmesh-shah-hirez-headshot1.jpg
- http://www.flickr.com/photos/dpstyles/
- http://www.flickr.com/photos/jorgecorrea/
- http://www.flickr.com/photos/a_mason/
- http://www.flipthefunnelnow.com/
- http://professionalservicesmarketingbook.com/
- http://www.flickr.com/photos/angela7/
- http://www.flickr.com/photos/whiteafrican/
- http://www.flickr.com/photos/wolfgangstaudt/
- http://www.flickr.com/photos/chantrybee/
- http://magnet.web.psi.ch/images/Aikido_pic.jpg
- http://www.flickr.com/photos/mikebaird/
- http://www.flickr.com/photos/linkadnan_adnan_asim/
- Balance your desire to tell them what to do with your need for them to speak from the heart.It’s like pitching to a four-year-old. KEEP YOUR EYE ON THE BAT.
- 3) Testimonialsi) Why – get other people to tell your story - ii) opposite of the interviewiii)choose your audienceiv) take charge – tell your subject what to sayv) balance – natural vs cannedvi) “I’m here tomake you look good”vii) we only need to get it right once
- Keep it simple. There is a reason most technical subjects are learned primarily through books. Few things need video—except for the fact that some people will only learn visually.
- Don’t be John Assaraf: http://www.youtube.com/watch?v=DWW8G2GxVVEWorkflow4) ScreencastsWhy – search, technical skill, educationCLOSE ALL OTHER PROGRAMS BEFORE BEGINNINGii) lead with your personalityNO SCRIPTiii) keep it shortiii) lay down your baseline audioiv) don’t be afraid of your faceBe concise.Edit.http://www.youtube.com/watch?v=nM4DW2bq7o0&feature=player_embeddedBe Kevin Brake.And by you I mean me.
- Getting Found WHAT’S YOUR NICHE?OUR NICHE IS MARKETERS THAT WANT TO TELL THEIR STORY WITH WEB VIDEO.(THAT IS STILL A NICHE?!)5) How-tosi) Why – search, solving problemsii) find keywordsONE TECHNIQUE I USE TO HELP LAWYERS CONQUER THE CURSE OF KNOWLEDGE IS TO SAY, WHAT ARE QUESTIONS YOU’VE ANSWERED FOR FRIENDS OVER COCKTAILS WHERE THEY HAVE SAID, “WOW. I DID NOT KNOW THAT. THANK YOU!”REMEMBER: A PERSON DOESN’T HAVE TO INTEND TO APPLY THE TECHNIQUES IN A HOW-TO VIDEO TO WATCH AND ENJOY IT.iii) competitioniv) show things that you see with copyv) hearing is important