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Business Intelligence & 
Knowledge Management 
Todd Woodward – Creative People Consulting
Who is Creative People Consulting
Business Intelligence vs. 
Knowledge Management 
• Business Intelligence (BI) captures electronic data 
• Knowledge Management (KM) captures institutional data
The Business Intelligence Process 
Develop 
business goals. 
Determine 
questions you 
want answered. 
Collect the 
data. 
Clean up the 
data. 
Analyze and 
report. 
Communicate 
the results. 
• Facts never change 
• Intelligence changes constantly
Ask the Questions
Collect the Data
Clean the Data
“Above all else show the data” 
• Dashboards have to be available to all involved decision-makers.
Business Intelligence Tools 
• Salesforce 
• Cvent 
• Protech 
• Tableau 
• Domo 
• SAP 
• Crystal Reports 
• SharePoint 
• Microsoft Dynamics 
• Power BI for Office 365
What should your association’s 
Business Intelligence do? 
• Give you the knowledge that makes you relevant to your members
Thank You 
todd@creativepeopleconsulting.com

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Business Intelligence and Knowledge Management

Editor's Notes

  1. The process sounds complex, and there is a bit of planning involved, but there are these broad steps. We’ll look at them in more detail. (CLICK) One thing about business intelligence is that people confuse business intelligence with facts. Both are distinctly separate from one another. Facts never change, but business intelligence constantly changes based on who gathered it, where it was collected, and when it was collected. (CLICK) First, determine the business goals. Develop the right questions to ask the data. Second, once you know the right questions to ask, you can begin collecting the data. You may already be collecting this information, or you might need to set up a system for getting the answers. Not all data arrives ready to use. Depending on where you get your data, You need to groom that data. Fourth, It’s time to analyze. This is the step where you present the answers in ways that are clear and useful, in the form of reports and data dashboards. Finally, take the analysis and communicate the results with the decision makers.