Sooner or later, most businesses and organizations realize they need to market and promote themselves. Unfortunately, 80% of marketing doesn’t work. This is largely the result of “charging” into the process without proper understanding, planning, or execution. The usual outcome is wasted marketing funds, squandered time, and missed opportunities. Learn what questions you need to ask (and answer!) and, most importantly, in what order. Increase the chances of favorable results and measurable return on investment for the expenditure of your marketing dollars and time. Learn how to analyze your next campaign, in advance, so you can make an informed decision about whether to proceed as planned or make changes. If changes are needed, learn which ones to make and why. Presentation Key Takeaways Learn How & Why of Marketing Understand how to track results Analyze Your Next Campaign, beforehand, to see if it makes sense. Speaker Bio Mark has over 30 years of business management experience. He owned and operated his own retail business which he sold in 2005, realizing a 533% return on invested capital. He is a Licensed Business Coach with expertise in organizational leadership and management, merchandising and marketing, team development, and customer service. Over the past 6 years, he has worked with almost 150 clients, dispersed over 74 different industries.

1. 5 Questions to Ask Yourself
Before You Market

2. Marketing Is ...

3. Marketing is not just
advertising ...

4. Profitable Marketing ...

5. Only when you ...

6. Would you like an Unlimited
Marketing Budget ... ?

7. The Rule of 10 by 10 ...

8. Building a Marketing
Campaign ...
Make a list of your
target market
segments, niche’s
or groups ...

9. Your Ideal Customer ...

10. Building a Marketing
Campaign ...
Where will you find
them in the highest
concentration ... ?

11. Building a Marketing
Campaign ...
What is your offer
going to be, and
what do they want
to buy ... ?

12. Building a Marketing
Campaign ...
Why do they want
to buy it … ?
What are the
BENEFITS … ?

13. Building a Marketing
Campaign ...
How will you
communicate your
offer to them ... ?

14. 3 Most Important Parts of any
Marketing Campaign ...

15. To finish up ...