Digital Marketing Forum: Social Media: How to take it to the next level
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Presentation of Gerrit Vromant, Talking Heads, on Februari 6th on the Digital Marketing Forum
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Digital Marketing Forum: Social Media: How to take it to the next level
- 1. Social toMedia How to take it the next level twitter.com/Vromant gerrit@talkingheads.be www.talkingheads.be
- 2. Hi, atI’m Heads Gerrit I work Talking twitter.com/Vromant gerrit@talkingheads.be www.talkingheads.be
- 3. 360° social media agency, developing long term, integrated social Talking Heads is a media strategies and ways to implement those. !
- 4. Image: http://trekcore.com I S TH I S SO C I A L M E D IA?
- 5. Image: http://trekcore.com I S TH I S SO C I A L M E D IA? I don’t think so...
- 6. Social toMedia How to take it the next level In 4 (easy) steps Questions Answers
- 7. Image: Viralheat.com 1. HOW TO BEAT THE CHANNEL?
- 8. Image: Viralheat.com 1. HOW TO BEAT THE CHANNEL? Be the channel!
- 9. 1. HOW TO BEAT THE CHANNEL? Own your content.
- 10. Content Categories PR Ev en ts sin g rti ve 2. Fashion Ad 1. Brand Social Channels 3. Oldtimers 4. Community Website Facebook Social Publishing & Conversations Blog 7. Living 8. Tips & Tricks Instagram Pinterest 5. Life@Company 6. Events Twitter Google+ Your website and your content platform. Integrated. LinkedIn Youtube Newsletter 9. Offer 1. HOW TO BEAT THE CHANNEL? Bring the content & conversation to your audience.
- 11. 1. HOW TO BEAT THE CHANNEL? Facebook, Twitter, Instagram... Are just platforms!
- 12. Image: http://trekcore.com 2. E N GAG E ?
- 13. Image: http://trekcore.com 2. E N GAG E ? Engage!
- 14. Image: http://trekcore.com 2. E N GAG E ? Video views? Likes? Comments? Those are mere interactions and reactions.
- 15. Image: http://trekcore.com 2. E N GAG E ? Focus on REAL engagement.
- 16. Image: Image: LikeMyRide http://trekcore.com 1 2 PRODUCT PA SSION 3 E X PER I E N C E 2. E N GAG E ? You only need 3 things.
- 17. Image: Wikimedia 3. L E R O I ?
- 18. Image: Wikimedia 3. L E R O I ? C’est toi!
- 19. S PE TS EX EN CT TM A ES TI V ON IN ROI O B JECTI V E S 3. L E R O I ? Align expectations - objectives - investments
- 20. The Customer Life Cycle New Customers Strangers Visitors Leads Awareness Appreciation Upsell Prospects Contact Customer Action KPI’s KPI’s KPI’s ✓ TOM awareness ✓ Unaided Awareness ✓ Ad recall ✓ Net Brand Identification Score ✓ Consideration To ✓ Conversions Buy ! Social KPI’s! ✓ Social ad CTR ✓ Social ad recall ! Social KPI’s! ✓ Permissions (Likes, followers) ✓ Reach (Impressions, Views) ✓ Interactions (Photo view, video view, link click) ✓ Reactions (Like, comment, share) Confirm Advocates Enthuse Reward Social KPI’s! ✓ Traffic Quality (Social Bounce Rate, Time on site, …) ✓ Website Traffic Growth (via social) KPI’s KPI’s KPI’s ! ! KPI’s Promoters ✓ Customer Satisfaction ! ✓ Net Promoter Score ! ✓ Ambassador-program candidates Social KPI’s! ! ✓ Conversions (via ✓ Sentiment ✓ ++Positive brand mentions) ✓ Update Shares ✓ Content Shares ✓ Recommendations Social KPI’s! ✓ Ambassador-program candidates (via social) Social KPI’s! Social KPI’s! social)
- 21. Image: binkd.com 4. S OCI A L ME D I A MAR KE TIN G ?
- 22. Image: binkd.com 4. S OCI A L ME D I A M AR KE TIN G ?
- 23. Image: binkd.com 4. S OCI A L M E D I A M AR KE TIN G ?
- 24. Image: binkd.com 4. S OCI A L M E D I A M AR KE TIN G ? Social Business!
- 25. SALES $ MA RK E TIN G SERVI C E ! ?
- 27. Social toMedia How to take it the next level Be the channel! Engage! Le ROI, C’est toi! Social Business!
- 29. QUESTIO NS? D O N’ T HE SI TA TE ... twitter.com/Vromant gerrit@talkingheads.be www.talkingheads.be