Presentation of Gerrit Vromant, Talking Heads, on Februari 6th on the Digital Marketing Forum

1. Social toMedia
How to take it the next level
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be

2. Hi, atI’m Heads
Gerrit
I work Talking
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be

3. 360° social media agency,
developing long term, integrated social
Talking Heads is a
media strategies and ways to implement those.
!

4. Image: http://trekcore.com
I S TH I S SO C I A L M E D IA?

5. Image: http://trekcore.com
I S TH I S SO C I A L M E D IA?
I don’t think so...

6. Social toMedia
How to take it the next level
In
4
(easy) steps
Questions
Answers

7. Image: Viralheat.com
1. HOW TO BEAT THE CHANNEL?

8. Image: Viralheat.com
1. HOW TO BEAT THE CHANNEL?
Be the channel!

9. 1. HOW TO BEAT THE CHANNEL?
Own your content.

10. Content Categories
PR
Ev
en
ts
sin
g
rti
ve
2. Fashion
Ad
1. Brand
Social Channels
3. Oldtimers
4. Community
Website
Facebook
Social Publishing
& Conversations
Blog
7. Living
8. Tips & Tricks
Instagram
Pinterest
5. Life@Company
6. Events
Twitter
Google+
Your website
and your content platform.
Integrated.
LinkedIn
Youtube
Newsletter
9. Offer
1. HOW TO BEAT THE CHANNEL?
Bring the content & conversation to your audience.

11. 1. HOW TO BEAT THE CHANNEL?
Facebook, Twitter, Instagram... Are just platforms!

12. Image: http://trekcore.com
2. E N GAG E ?

13. Image: http://trekcore.com
2. E N GAG E ?
Engage!

14. Image: http://trekcore.com
2. E N GAG E ?
Video views? Likes? Comments? Those are mere interactions and reactions.

15. Image: http://trekcore.com
2. E N GAG E ?
Focus on REAL engagement.

16. Image: Image: LikeMyRide
http://trekcore.com
1
2
PRODUCT
PA SSION
3
E X PER I E N C E
2. E N GAG E ?
You only need 3 things.

17. Image: Wikimedia
3. L E R O I ?

18. Image: Wikimedia
3. L E R O I ?
C’est toi!

19. S
PE
TS
EX
EN
CT
TM
A
ES
TI
V
ON
IN
ROI
O B JECTI V E S
3. L E R O I ?
Align expectations - objectives - investments

20. The Customer Life Cycle
New Customers
Strangers
Visitors
Leads
Awareness Appreciation
Upsell
Prospects
Contact
Customer
Action
KPI’s
KPI’s
KPI’s
✓ TOM awareness
✓ Unaided
Awareness
✓ Ad recall
✓ Net Brand
Identification
Score
✓ Consideration To ✓ Conversions
Buy
!
Social KPI’s!
✓ Social ad CTR
✓ Social ad recall
!
Social KPI’s!
✓ Permissions
(Likes, followers)
✓ Reach
(Impressions, Views)
✓ Interactions
(Photo view, video
view, link click)
✓ Reactions (Like,
comment, share)
Confirm
Advocates
Enthuse
Reward
Social KPI’s!
✓ Traffic Quality
(Social Bounce Rate,
Time on site, …)
✓ Website Traffic
Growth (via social)
KPI’s
KPI’s
KPI’s
!
!
KPI’s
Promoters
✓ Customer Satisfaction
!
✓ Net Promoter Score
!
✓ Ambassador-program
candidates
Social KPI’s!
!
✓ Conversions (via
✓ Sentiment
✓ ++Positive brand
mentions)
✓ Update Shares
✓ Content Shares
✓ Recommendations
Social KPI’s!
✓ Ambassador-program
candidates (via social)
Social KPI’s! Social KPI’s!
social)

21. Image: binkd.com
4. S OCI A L ME D I A MAR KE TIN G ?

22. Image: binkd.com
4. S OCI A L ME D I A M AR KE TIN G ?

23. Image: binkd.com
4. S OCI A L M E D I A M AR KE TIN G ?

24. Image: binkd.com
4. S OCI A L M E D I A M AR KE TIN G ?
Social Business!

25. SALES
$
MA RK E TIN G
SERVI C E
!
?

26. SOCIAL BUSINESS
$
!
?

27. Social toMedia
How to take it the next level
Be the channel!
Engage!
Le ROI, C’est toi!
Social Business!

29. QUESTIO NS?
D O N’ T HE SI TA TE ...
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be