1. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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2. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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3. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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4. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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Best Practices in Social Recruiting
Christer Holloman

5. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
About Me
Twitter = @holloman

6. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Overview
Rich Barton
Founded Glassdoor
Co-Founded Zillow
Founded Expedia
Stephen Kaufer
Board of Glassdoor
CEO & Founder TripAdvisor

7. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Overview
Glassdoor helps people find jobs they love
and helps employers recruit top talent.

8. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Why Employment Information Matters
61%
of employees say a new job is different than
expectations set in the interview process.

9. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Influencing the Decision Process
7
the average
number of
reviews a job
seeker reads
before
forming an
opinion of a
company.
90%
of employees
are very likely
to read
reviews
before
accepting a
job offer.
94%
of job seekers
value the
employer
perspective.

10. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Online Channels of Influence

11. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Agenda
1. Tip Tips
2. Tracking Success
3. Improving ROI

12. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Top Tips

13. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Top Tips
1. Enrich Online Profiles
2. Encourage Feedback
3. Monitor & Engage
4. Show & Tell
5. Improve Your Career Site
6. Cross Promote

14. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
1. Enrich Online Profiles
 Enrich the visual
appeal i.e. cover
photos, videos
 Share what
makes your
company
attractive
 Connect your
social presence

15. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
 Company Reviews:
 Current employees
 Recent Hires
 Interns
 Important Notes
 No incentives
 All reviews must be
balanced and fair
2. Encourage Feedback

16. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
3. Monitor & Engage

17. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
3. Monitor & Engage
 Highlight the voice of
your culture, your
employees
 Participate, not just
promote
 Show the depth of your
employer brand
 Determine what brands
should have a career
presence on Facebook
 Participate, not just
promote
 Diversify the
conversation

18. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
4. Show & Tell
 Increase awareness of
brand presence on
photo sharing apps
 Show behind-the-
scenes
 Showcase a day in the
life of an employee.
 Connect management
direct to employees
and job candidates

19. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
5. Improve Your Careers’ Site
Highlight what
makes your
company a
best place to
work.
Tell your
story, share
the employee
story.
Integrate your
social
recruiting
paths.

20. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
6. Cross Promote

21. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Tracking Success

22. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Follow Job Seeker Interest by Month

23. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Understand Job Seeker Demographics

24. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Track Job Click Performance

25. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Evaluate Company Reputation

26. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
See Competitive Brand Analysis

27. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Improving ROI

28. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Improving ROI
1. Learn from and fix the “bad”
2. Act early and act often
3. CEO and senior leaders need to walk the talk
4. Empower front line managers
5. Promote the good
6. Use a surround sound approach
7. Encourage feedback
8. Monitor and engage
9. Be honest and authentic
10.Continually track success

29. Confidential and Proprietary © Glassdoor, Inc. 2008-2012

30. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
APPENDIX

31. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 31
How Glassdoor Works
Company Reviews
 Give-to-get model
 Voluntary and
anonymous
 Required company
review elements:
 Overall company rating
 Review Title
 Pros
 Cons
 Advice to Mgmt.

32. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 32
How Glassdoor Works
 Optional company
review elements:
 Workplace Factor Ratings
 CEO Approval Ratings
 Recommend to a friend
 Business Outlook
 Job Details

33. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Moderation Process
Salary
Reports
Company
Reviews
Interview
Reviews
Office
Photos
Every single piece of content goes through
Glassdoor’s multi-tier review process which
includes:
• Technological Review
• Human Review

34. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Moderation Process
On average we reject 15% of reviews as they do not
meet our community guidelines.