2. Terminology
• Circulation
– A newspaper's circulation is the number of copies it distributes
on an average day. Circulation is one of the principal factors
used to set advertising rates
• Hits
- is the amount of views a website gets
• Box Office Figures
– The amount of money a film makes
• Ratings
– How something had been rated (4/5, 5 stars, 95% etc.)
• Sales
– Amount that has been sold
3. Primary Research
• Definition
– Your own research for example questioners/surveys and interviews.
– The audiences research in direct contact.
• Advantages
– Allows you to be free on what and how u want to research.
– It will lead to more of a realistic answer as you are researching on real people.
– You can create your own research to get the information you need for your work
– You could ask extra questions during and interview
• Disadvantages
– Take a lot of time preparing.
– Could have no point as answers are on the internet.
– Hard to find the right people to ask.
• Example
– Questionnaires/Surveys
– Interviews
– Focus Groups
– Vox Pops
– Product Analysis
4. Secondary Research
• Definition
– Studying other peoples research
– Making existing research your own
• Advantages
– Very easy to find research on internet and books
– This can be very quick
• Disadvantages
– Sometimes the research cant be trusted as nothing is proof
– Isn't your own research showing that you didn’t so much work
• Example
– Internet research
– Library research
– Archive research
5. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can quantify/measure and put into percentages, fractions and
numbers
• Advantages
– Shows a simplified answer.
– It is a easy visual.
• Disadvantages
– Not detailed enough
– It isn’t an exact answer.
• Example
- Sales
- Box Office figures
- Website hits
- TV ratings
6. Qualitative Research
• Definition
- Research that goes more in depth- finding out opinions/beliefs/reasoning
– Presented as full text or discussions
– Makes the person have to reflect and expand on their answer
• Advantages
- Simple answer
- Can be descripted
- The answer is very detailed.
• Disadvantages
- Can be personal
- Hard to find the right people to question.
• Example
• Reviews
• Responses
• Discussions
• Forums
7. Audience Research
• Definition
- Audience research is defined as any communication research that is
conducted on specific audience segments to gather information
about their attitudes
• Advantages
- More of a verity of answers
• Disadvantages
- It can be misleading to the final product.
- Audience can lie.
• Example
- You can create questionnaires in order to gather information quickly
by tallying the results on a website which does quickly.
- You can also gather information by interviewing your audience and
writing the question and answers on paper.
8. Market Research
• Definition
- the action or activity of gathering information about consumers'
needs and preferences.
• Advantages
- Allows you to make your own unique product
- Research on people reaction to other products.
• Disadvantages
- Hard to find other products
- There are so may other products to compare.
• Example
- Researching products such as posters and billboards that are already
in the market which allows you to notice the benefits and
disadvantages of other products that you can gain inspiration from.
9. Production Research
• Definition
- Researching how much it would take to make your product.
• Advantages
- Easier to make the product knowing how much it is.
• Disadvantages
- Takes time
- Sometimes you find that it will take a lot to make the product.
• Example
- Finding the cheapest catering van which allows the crew
portable kitchen. To find the cheapest you can find it online and
list all the prices.
10. Terminology
• Objective
– Research that is not influenced by personal feelings or
opinions
• Subjective
– Research that has been influenced by personal feelings or
opinions
• Valid
– Whether the research proposed is able to answer the
intended outcome/question
• Reliable
– Research that produces accurate and consistent results
11. Harvard Referencing
Name of the film being researched;
1. Christopher N. (2008) The Dark Knight
2. J. K. Rowling (1997) Harry Potter
3. Mark Z. (2004) Facebook
4. Briton H. (1923) Time
