Things with Game Design

1. Things with
Game Design
BigShine
Sejong Univ

2. Game Mechanics

3. Things People Like

4. Products with Game Design
Toilet printed fly
Situation : a man pees
Quest : Drop a fly in water
→ Reduce spillage
Basketball Trash box
Situation : Trash something
Quest : Throw waste in box(Basketball)
→ Do it with fun

5. Public Campaign with Game Design

The Fun Theory
•
Bottle Bank Arcade Machine

Purpose : get more people to
use the bottle bank
Game Design - Points system,
Leaderboards
http://youtu.be/zSiHjMU-MUo
→ Over one evening, our bottle bank arcade was used by nearly one hundred people.
→ During the same period, the nearby conventional bottle bank was used twice.

6. Public Campaign with Game Design
•
The World’s Deepest Bin

Purpose : get more people to
throw their rubbish in the bin
Things People Like – Surprise &
Unexpected Delight
http://youtu.be/cbEKAwCoCKw
→ During one day 72kg of rubbish was collected in our bin.
→ That's 41kg more than the normal bin just a small distance away.

7. Public Campaign with Game Design

Hope Soap

Purpose : prevent disease(children)

Method : washing hands frequently
with soap

How? : make soap with a toy inside
Things People Like – collecting
http://youtu.be/6ae0bw58jJU
→ 70% REDUCTION in illnesses
→ 75% REDUCTION in respiratory infections

8. Nudge Effect
•
Doesn’t say “Do something”
•
Make people Do something voluntarily

We call it Nudge
•
Nudge : inducing people to do something softly
Effect. <the theory by Richard Thaler>

9. My idea

Situation : some people get on subway when the doors are closing.

Purpose : Make them don’t try to get on subway at this situation.

How? :

Visual effect – Let people think to be at Dangerous situation

Expected Problem : Someone who likes thrill do it more…

10. References

«Gamification by Design», O’RELLY

http://www.thefuntheory.com/

http://blog.naver.com/ehforever/130097976428