An innovator is one who does not know it cannot be done. Ordinary innovators are among us in corporations. What they need to create a new value, try new ideas, break rules, recreate processes, introduce goods and services? There is no single innovation tool or method. Breakthroughs & achievement are derivatives of hard work and highly integrated practices performed by motivated people. Innovation needs a systematic approach allowing build a systemic capability & a value proposition. 3 domains help any company to implement innovative approach and establish ordinary innovators in the firm.