Where and when do people watch Red Bull content?
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Red Bull shares all its content using a branded short domain (win.gs) powered by Bitly. We used Datasift and Tableau to analyse every single click on a Red Bull link during September 2013.
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Where and when do people watch Red Bull content?
- 1. Where and when do people watch and read Red Bull content? 5 things we learned using visual analytics.
- 2. Intro Red Bull shares all its content using a branded short domain (win.gs) powered by Bitly. We used Datasift and Tableau to analyse every single click on a Red Bull link during September 2013. Here are the amazing things we discovered.
- 3. 1. Lots of people consume Red Bull content These two line charts show clicks per day and cumulative clicks for the whole month. The most popular day was Sept. 23rd with 97,755 clicks In one month, win.gs branded shortlinks were clicked on 1,255,133 times
- 4. 2. Red Bull is a drink company whose brand is successfully marketed via lifestyle content Is Red Bull a drink or lifestyle company? As the bubble chart shows, they don’t talk about drink very much!
- 5. 3. Red Bull is a global brand This map shows where all those clicks took place. Clicks on mobile devices are orange and desktop clicks are blue. This map shows 3 things: 1 There’s very little activity in Africa 2 Brazil is by far the most active country 3 Most views on mobile devices are happening in North America, Northern Europe, Japan and Australia
- 6. 4. The Italians click in the afternoon The Brits wait until the evening This time series chart shows number of clicks by hour of day for Italy and the UK.
- 7. 5. The USA loves the Deftones This treemap shows clicks in the USA. What can we see? The Deftones generated the most clicks — 17,672. More interesting is the sheer amount of articles being linked to: 1,892 different articles in just the USA!
- 8. Conclusion Red Bull is a successful global brand. We used Bitly, Datasift and Tableau to make discoveries about the data. Click link below to view an interactive picture of the data: Why do so many people watch Red Bull Content?
- 9. About Tableau Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 15,000 customer accounts get rapid results with Tableau in the office and on-thego. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableausoftware.com/trial.