5 Features your NPC Needs
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An outline of the features and functionality you should consider while searching for a Net Price Calculator. Presented by Ross Clurman and TWG Plus (http://www.twgplus.com) (@twgplus)
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5 Features your NPC Needs
- 1. 5 FEATURES YOUR NPC NEEDS Presented by TWG Plus
- 2. WHO WE ARE Ross Clurman Director of Marketing Dale Gaubatz Executive Director of Strategic Enrollment Management Talmadge Boyd Director of Interactive Strategies Chris McGrath Lead Web Developer
- 3. THE HEOA Overview – • October 29, 2011 deadline • Use the federally provided template • Develop your own Net Price Calculator • Outsource the development of your Net Price Calculator
- 4. THE FEDERAL TEMPLATE Overview – • Complete an online application • Populate some basic tables based on averages • Enter optional caveats and explanations • Download your packaged NPC While it is extremely easy to build and use, there are limitations...
- 5. FEDERAL LIMITATIONS • Lacks customizations – both to design and functionality • No “help” feature for users • Users cannot save/continue • Institutions do not have the ability to track usage • Highly inaccurate: “A test of the federal template using 145,000 actual dependent and independent students’ financial profiles found that 7 out of 10 students fell outside of the correct Federal Methodology (FM) EFC range, with an average discrepancy of $6,187.”
- 6. FIVE FEATURES YOU NEED 1. Accuracy 2. Customizations – both to look/feel and functionality 3. Save and continue 4. Ease of use – for end users and for your staff 5. Administrative system
- 7. ACCURACY • Someone who regularly tests the accuracy of NPC results • Ensure you provide the a good representation of actual costs
- 8. CUSTOMIZATIONS – DESIGN • Your NPC is an extension of your brand • Especially important when using a third-party • Seamless transition from your website to the calculator • Reduces reluctance to provide personal information
- 10. CUSTOM FUNCTIONALITY • Multiple-campus cost calculation • Estimate cost for current or future academic year • Integration of merit awards and scholarships • Contact field integration to generate leads
- 11. POPULAR CUSTOMIZATIONS • Enter your EFC & skip the calculation steps • Additional academic fields (i.e. “Program of Interest”) • Integration of “Next Steps” on the Results page • Email my results functionality
- 12. NEXT STEPS
- 13. EMAIL MY RESULTS
- 14. SAVE & CONTINUE • Similar to online shopping, it’s frustrating to start over • Provide a unique ID or username/password • Collect optional contact information as a failsafe
- 15. UNIQUE USER ID
- 17. EASE OF USE & HELP • Important for both end users (students/parents) and your staff • Easy to use and easy to learn how to manage
- 18. EASY FOR END USERS • Pre-populated fields (“Status”) • Detailed explanation of some questions • Calculation worksheets • Contact info for specific questions
- 21. CONTACT US
- 22. EASY FOR STAFF • Clean interface design • A simple Admin System
- 23. REPORTING & TRACKING • Who’s using your Net Price Calculator • How often it’s being accessed • Are users completing the NPC • Automatic notifications and reports
- 24. USER INFORMATION
- 26. NOTIFICATIONS
- 27. REPORTING
- 28. QUESTIONS Thank you for your time. Ross Clurman Director of Marketing ross.clurman@twgplus.com (512) 476-7101