SOCIAL MEDIA - history, types, uses, disadvantages, impact on youth, and statistics.

2. What is Social Media?
• Source of powerful and instant information.
• All about psychology and sociology more than means
of technology.
• Computer based technologies that facilitate the
creation and sharing of information, idea, career
interest and other forms of expression via virtual
communities and network.

3. History of Social Media: Then and Now
o Before 1900 :-
– In 1844, the telegraph was invented. This allowed
messages to be delivered to longer distances faster.
– In 1876, telephone was discovered.
– In 1891, radio was discovered.
– Telephone lines and radio signals enabled people to
communicate over great distances instantaneously.

4. o In the 20th century :-
- In the 1940s, the first super computers were
created.
- In the 1960s, the earliest form of
internet,that is CompuServe was developed.
- In 1977, the first recognizable social media
site Six Degrees was created.
- In 1979, UseNet allowed users to
communicate through virtual newsletter.
- In 1988, internet relay chats were used.

5. o Social Media today :-
– In the early 2000s, sites like MySpace and LinkedIn
gained prominence.
– In 2005, Youtube came out, creating an entirely new
way for people to communicate and share with each
other across great distances.
– In 2006, Facebook and Twitter both became available to
users throughout the world.

6. Types of Social Media
Facebook Twitter LinkedIn Google+
Whatsapp Snapchat Pinterest Instagram
Viber Reddit Youtube Tumblr

7. Uses of Social Media
1. Connectivity - people connect with anyone
regardless of location or religion.
2. Education - very easy to get educated from
others without any fees.
3. Help - anyone can share their issues on
social media to receive help and guidelines.
4. Information and Updates - one can stay
updated about all the recent happenings all
across the world.

8. 5. Promotion - people can promote their business to a
large audience. Helps in reducing the expenses caused
due to advertising , thus, increases profit.
6. Noble Cause - used for promotion of various NGOs,
social welfare activities, also to get donations for the
needy people.
7. Awareness – every individual of the society can gain
awareness from social media.

9. 8. Help Government Agencies fight crime -
helps government and security agencies
to spy and catch criminals to fight crime.
9. Improves Business Reputation - positive
reviews and sharing about a company
can help them with sales and goodwill.
10.Helps in building communities - helps in
building and participating in the
community of own religion and beliefs
to learn and discuss about it.

10. Disadvantages of Social Media
1. Cyber bullying - anyone can create a fake account and
do anything without being traced.
2. Hacking - social media accounts can easily be hacked
by professionals which can result in financial and
personal losses.
3. Fraud and Scams -social media platforms to execute
their insidious scams to steal people's money and
identities.

11. 4. Security Issues - security agencies have access to
people’s personal accounts which makes one’s privacy
almost compromised.
5. Time Waster - Business Insider reports that social
media is the most popular use of the internet.
- 28% of the time spent online is on social
networks.
- use of social media at work results in companies
suffering losses.

12. Impact of Social Media
1. Addiction - teenagers are the most affected
by social media.
- results in time wastage which
can instead be used in productive activities.
2. Reputation - someone’s reputation can
easily be ruined by creating a false story
and spreading it across the social media.
- businesses can
suffer losses due to bad reputation over the

13. 3. Cheating and Relationship Issues -
people have used social media platform
to express their feelings to each other.
- sometimes
they turn out to be wrong in their
decision and part ways.
4. Health Issues - can have a negative
impact on the health. - people tend to
get lazy due to excessive use of social
media and do not take part in any

14. Statistics
• In India, over 462 million internet users and 200 million
active on social media.
• India has world’s largest number of Facebook users
(over 195 million).
• 155 million Monthly Active Users(MAUs) in India, of
which 147 million access Facebook via mobiles.
• In India, 76% Facebook users are men and 24% are
women, which illustrates barriers faced by women to
gain access to technology.

15. • Twitter, the micro blogging site has 23.2 million MAUs
in India(2nd
largest in Asia-Pacific after Japan).
• Youtube, the video sharing site has more than 60
million users in India.
• Over 70% of Youtube viewers in India are aged below
35, female users account for 38% and male users 62%
of Youtube users.
• There are 16 million Instagram users in India which
constitute 30% of overall Internet users.

16. REFERENCES
• Reference 1 : www.interetlivestats.com
• Reference 2 : www.tribune.com.pk
• Reference 3 : www.twisttistaan.com
• Reference 4 : www.techjuice.com
• Reference 5 : www.wikipedia.com