More Related Content Similar to ReiterNokia (20) More from TUESDAY Business Network More from TUESDAY Business Network (20) 2. Near Field Communications (NFC)
Wireless, short range (0-20cm)
information exchange technology
NFC technology simplifies user
transactions into easy ‘tap-me’
operations
Mobile NFC devices can act as
both a smart card and a
reader/writer.
NFC technology is applicable for
various means
• initiator of other barriers
• instantaneous service
access
• payment and ticketing
2 © 2009 Nokia
3. Nokia Near Field communications
is good for replacing payment and
ticketing plastics,
… and it is GREAT for much more
pairing, sharing, service discovery
…
33 © 2009 Nokia
4. Share as simply as you would do it from your hand to mine
4 © 2009 Nokia
5. Pairing is about delight without an effort
How much time is spend on educating
people about bluetooth
• at the sales point
• in call centers ?
NFC helps
• Increasing bluetooth headset purchases
• Reducing Headset Costly Returns
5 © 2009 Nokia
6. NFC availability in the next 3 years
NFC devices
covering most
NFC Devices from segments
multiple
manufacturers
Phase3:011-012
Mass adoption
Phase2:010
• Extensive contactless infrastructure
• Payment and Transit contactless get
Roll outs more and more important
Phase 1:09 • Roll out “Out of the box solutions”
• Couponing and other add on
• more NFC enabled enhancements
applications start
Pre-roll out phase • Customer get adjusted to the tap-
• Sharing applications widespread
• NFC driven by Service Discovery me paradigm
• Tags populate in posters and link to
(B2B) • 1st Payment and Ticket roll out in
interactive advertisement on the street
• Commercial trials in countries countries with infrastructure
• NFC Payment and Transit prepared • Payment infrastructure starts
in countries with existing building up in other countries.
infrastructure.
• Evaluate out of the box solutions
NFC driven by ease of use to Comprehensive offers to Ready ecosystems driven by
learn together facilitate wider deployment secure applications
6 © 2009 Nokia
7. Nokia – commercial deployments
• Commercial launch of NFC services
across Austria
• Services including buying metro and
subway tickets, paying for goods from
vending machines, parking and consumer
services with the Nokia 6131 NFC phones
• Services available throughout Austria
Page 7 © 2009 Nokia
8. Nokia – commercial deployments
• Commercial launch of NFC services in
Frankfurt, Germany
• Services including service initiation, buying
metro and subway tickets and real time
information services with Nokia 6131 NFC
phones
• Services available throughout Frankfurt
Metropolitan Area
Page 8 © 2009 Nokia
9. Nokia – commercial deployments
• First Commercial launch of NFC
payment in China via Nokia 6131 NFC
• Services including buying bus or metro
tickets, payment in a supermarket or at
restaurants
• Available in in Guangzhou, Xiamen, and
Beijing
Page 9 © 2009 Nokia
10. Nokia – commercial deployments
• Commercial launch of NFC phones in
Singapore
• 3,000 POS to pay for toll, transit, parking
and theme park charges
• 1st global service integrating multiple NFC
applications
• 1st commercial service in the world that
featured over-the-air personalization
Page 10 © 2009 Nokia
11. Pilots & Surveys Prove a Strong Consumer
Interest
New York 2007 NFC Pilot
• Words like “cutting edge” and “efficient”
were used by respondents to describe the
NFC Phone.
• Nearly all respondents said they took the
NFC Phone with them everywhere they
went.
• Nearly all respondents would continue to
use the NFC Phone if it became
commercially available.
Page 11 © 2009 Nokia
12. Pilots & Surveys Prove a Strong Consumer
Interest
London Oyster Card 2007/08
• 9 out of 10 trial participants would like to
take up the Oyster functionality post trial
• many would be interested in additional
functionality such as ticketing purchase and
travel information
• 87% stated that availability of the ticketing
service would be likely to influence their
purchase of a new mobile phone
• Around two thirds say using the phone is
more convenient than a normal Oyster card
Page 12 © 2009 Nokia
16. 6216 classic - Platform and API
• Developer Platform: Series 40 5th Edition, Feature Pack 1
• APIs
• JSR 139 Connected, Limited Device Configuration (CLDC) 1.1
• JSR 118 MIDP 2.1
• JSR 248 Mobile Service Architecture for CLDC
• JSR 75 FileConnection and PIM API
• JSR 82 Java™ APIs for Bluetooth 1.1
• JSR 135 Mobile Media API 1.1
• JSR 172 J2ME™ Web Services Specification (RPC package)
• JSR 172 J2ME™ Web Services Specification (XML Parser package)
• JSR 177 Security and Trust Services API for J2ME™ (SATSA-APDU package)
• JSR 177 Security and Trust Services API for J2ME™ (SATSA-CRYPTO package)
• JSR 184 Mobile 3D Graphics API for J2ME™
• JSR 205 Wireless Messaging API 2.0
• JSR 211 Content Handler API
• JSR 226 Scalable 2D Vector Graphics API
• JSR 234 Advanced Multimedia Supplements 1.1 (audio3d)
• JSR 234 Advanced Multimedia Supplements 1.1 (music)
• JSR 257 Contactless Communication API
• JSR 257 Extensions for Nokia 6216 classic
Company Confidential UI API 1.1
• Nokia
16 © 2009 Nokia
17. 6216 classic – NFC Features
NFC Use Cases
• Easy Sharing (peer-to-peer) • Payment & Ticketing (card emulation)
• Service discovery • Easy pairing and connecting
Tag reading & writing Card Emulation Interfaces to UICC
• Topaz • Mifare 1K & 4K (UL?) • ETSI SWP version 7.4.0
• Mifare UL, 1K & 4K • Desfire • HCI version 7.3.0
• Desfire
• ISO14443A cards • BIP (CAT-TP)
• Jewel (read only)
• ISO14443B and B’ cards • BIP (TCP)
• Felica (non-secure only)
• Note: all card emulation • BIP & SCWS not supported
• ISO14443A cards
capabilities depend on the
• ISO14443B cards capabilities of the UICC
(B’ not supported)
NFC related Java APIs
• JSR 257 Contactless Communication API
• JSR 257 Extensions for Nokia 6216 classic
• JSR 177 Security and Trust Services API for J2ME™ (SATSA-APDU
package)
• JSR 177 Security and Trust Services API for J2ME™ (SATSA-CRYPTO
package)
Company Confidential
17 © 2009 Nokia
18. 6216 classic - Supported NFC modes/cards
14443A 14443 14443 Mifare Desfire Felica Jewel Topaz
B B’
Nokia 6216 classic
Read / Write ** Yes Yes No Yes Yes Non-sec. Read
Yes
only -only
Card emulation Yes* Yes* Yes* Yes* Yes* No
* Dependent on UICC support
** Independent on the UICC
Company Confidential
18 © 2009 Nokia
19. 6216 classic - NFC interfaces
Phone application (MIDlet)
UICC SE
access
JSR-257
Cellular BB
+extensions
JSR-177
7816
UICC
NFC Modem
NFC Modem
SE
SE
SWP
Physical connection
SW Interface
Antenna
Other
Other
Company Confidential NFC
NFC
© 2009 Nokia
device
device
19
20. 6216 classic
Product evolution
Company Confidential
20 © 2009 Nokia
21. Product Evolution
Nokia 6131 NFC Nokia 6212 classic Nokia 6216 classic
Platform S40 S40 v. 7.1 S40 v. 7.1
Networks GSM/EDGE 850/900/1800/1900 GSM/EDGE 850/900/1800/1900 GSM/EDGE 850/900/1800/1900
WCDMA 850/2100 WCDMA 850/2100
Weight 104 g 88 g 88 g
Talk-time Up to 3.4 hours 2h45min-3h20min up to 2h45min-3h20min
Camera 1.3 Mpix / 8x zoom 2Mpix / 8xzoom, flash 2Mpix / 8xzoom, flash
16.7 million color TFT 2.2” QVGA 16.7 million color TFT 2” QVGA 16.7 million color TFT 2” QVGA
Main Display
NFC, Bluetooth NFC, Bluetooth NFC, Bluetooth
Connectivity
NFC Integrated Secure Element, UICC Secure Element,
Integrated Secure Element,
Use cases: sharing, service Use cases: sharing, service
Use cases: service initiation,
initiation, payment, ticketing initiation, payment, ticketing
payment, ticketing
Sales Box tags, NFC Tutorial Sales Box tags, NFC Tutorial
Other Share on OVI
Company Confidential
21 © 2009 Nokia
22. NFC Phone Architecture Evolution
6212 classic: embedded secure element 6216 classic: SIM card as secure element
Phone application (MIDlet) Phone application (MIDlet)
provides OTA services and user interface for provides OTA services and user interface for
Secure Element application Secure Element application
Cellular BB Cellular BB
JSR-257 extensions JSR-257 JSR-257 extensions JSR-257
Secure Single Wire Protocol (SWP)
NFC Modem NFC Modem
Element
SIM card SIM card
Antenna Antenna
ISO14443 ISO14443
Company Confidential
22 © 2009 Nokia
23. NFC Phone Architecture Evolution
Reader / Writer Mode Phone application (MIDlet)
Use case: reading/writing a tag provides OTA services and user interface for
Secure Element application
Cellular BB
JSR-257 extensions JSR-257
Single Wire Protocol (SWP)
Secure
NFC Modem
Element
SIM card
Antenna
6216 classic
6216
ISO14443
6212 classic
6212 classic
Company Confidential
Tag or Card
23 © 2009 Nokia
24. NFC Phone Architecture Evolution
Card Emulation Mode Phone application (MIDlet)
Use case: payment and ticketing provides OTA services and user interface for
Secure Element application
Cellular BB
JSR-257 extensions JSR-257
Single Wire Protocol (SWP)
Secure
NFC Modem
Element
SIM card
Antenna
6216 classic
6216
ISO14443
6212 classic
6212 classic
Company Confidential
External Reader
24 © 2009 Nokia
25. NFC Phone Architecture Evolution
Peer to Peer Mode
Use case: transfer business card between two phones
Phone application (MIDlet) Phone application (MIDlet)
provides OTA services and user interface for provides OTA services and user interface for
Secure Element application Secure Element application
Cellular BB Cellular BB
JSR-257 extensions JSR-257 JSR-257 extensions JSR-257
Single Wire Protocol (SWP) Single Wire Protocol (SWP)
Secure Secure
NFC Modem NFC Modem
Element Element
SIM card SIM card
Antenna Antenna
6216 classic
6216 classic
ISO14443 ISO14443
6212 classic
6212 classic
Company Confidential
25 © 2009 Nokia
27. Nokia is highly involved in NFC market making
• 2004, Nokia together with Philips and Sony
Today, more than 160 NFC
announced the founding of NFC Forum. Forum Member companies
• Nokia and Giesecke & Devrient formed a
JV, Venyon, to provide services over-the- NFC Joint Venture
air to the NFC ecosystem
• Nokia invested in ViVOtech, the market
leader in Contactless Payment readers & Contactless Payment Leader
infrastructure
Leading Chip Manufacturer
• Nokia invested in Inside Contactless, the for Contactless Payment
market leading chip manufacturer in
contactless payment
Nokia 6131 NFC- World’s first
• Nokia 6131 NFC, Nokia 6212classic fully integrated NFC phone
world’s first phones with NFC integrated
Nokia executed a large number of NFC trials
technology shipping since 2007
• An extensive participation in NFC trials and
commercial projects in Europe, North
America and Asia
Company Confidential
Page 27 © 2009 Nokia
28. Nokia - NFC Trial Conclusions
Area Impact
Significant Payment & Ticketing Infrastructure needed
NFC Infra-Structure
for services to be compelling
NFC Ease of Use enables consumers to easily access
Service
services
Consumers are excited by the experience & willing to
Wow Factor
pay more for convenience
Brand New Service has impact on device choice
28
Company Confidential
