Planetary and Vedic Yagyas Bring Positive Impacts in Life
PicADoo Deck
1. KEEP YOUR SEAT FILLED
‘’Meet new clients and keep them coming back’’.
2. PROBLEM
Client
Individual stylists and salons
Limited online presence
No proper booking method
Limited automated
communication with
customers
Inability to increase traffic
Customer
African women between 20 – 45 years
Lacks mechanism to choose a
hairstyle that suits them
No connection to the best
hairstylists near them
Lack of access to reviews and
ratings of hairstylists
3. SOLUTION
Pic-A-Doo APP AND WEBSITE
“Find the Right Style and the Right Stylist,
at the Right place, for the Right price.”
CONSUMERS
SAVE
TIME
Book anywhere/anytime.
Stylist can come to you
SAVE
MONEY
Stylist compete
for their business
GREAT
WORK
Stylist work hard
for great reviews
STYLIST
Proper booking
method + automated
communication
GROW
FASTER
Great reviews + great
prices = more work
Online presence
and increased
traffic
4. PRODUCT
Sign Up
Find
Your Stylist
Log In to
community
Search will include:
-Hairstyle
-Location
Create an Account
-Add Your Prices
-Manage yourself
-Get Reviews
-Start growing your business
5. PRODUCT
View the
stylists profile
View
stylists services
Book an
appointment
Additional services include:
-Hairpiece Sales
-Nails
View stylist:
-Portfolio
-Reviews
-Pricing
-Duration of Style
GET DIRECTIONS:
-Stylist comes to you
-You go to stylist
7. TRACTION
24 Stylist
& 3 Salons
Stated they would sign up to our service if
it was available as an App
205 Users visited our
website in the last 15 days
3350 likes on facebook
Competitions
2nd Place- TIA Basic tech
entrepreneur programme
Top 8 – Seedstars Durban
1st place –TIA Pitch Den
3rd place – ILO Enterprize
Challenge
Media Mentions
Gagasi FM
Ventureburn
8. MARKET SIZE
R9.7 Billion
SA Hair
Industry
Total Haircare Industry
$500 Billion +
$6.1 Billion
African hair industry
9 out of 10 Salons
IN DURBAN
Rental
R1 000- R5000
1032 women out
of 1210
10. GROWTH STRATEGY
REFER A FRIEND
Get 1 free style for 15 friend
MARKETING
& SALES
Acquiring customers
CUSTOMER
SERVICE
Keeping customers
PRODUCT
DEVELOPMENT
Staying competitive
ONLINE MARKETING
SEO, SMM, CONTENT
ACTIVATION CAMPAIGNS
Tertiary campuses Activations
INDUSTRY FAIRS
Attend Hair Conventions
SERVICE REPS
Active Customer Representatives
COMMUNITY BLOG
WE-PICADOO.COM
A social platform for customers
to:
- learn about how to treat their
hair,
- interact with each other about
issues faced when doing their hair
- and exchange reviews of stylists
CONSUMER PRODUCT
ADVISORY BOARD
Advise us on consumer likes and
needs
INDUSTRY ADVISORY
BOARD
Advise us on industry needs and
changes
INDUSTRY ACADEMIES
Work with Beauty Academies
12. Annexure A Income statement
Details Year 01 Year 02 Year 03
Subscription income R 358 800,00 R 430 560,00 R 516 672,00
Booking income R 0,00 R 360 000,00 R 432 000,00
Gross Profit R 370 800,00 R 790 560,00 R 948 672,00
Expenses R 689 051,50 R 560 149,00 R 681 978,80
- 9 Jobs R 366 000.00 R 372 000.00 R 468 000.00
- Sales & Marketing R 152 500.00 R 49 000.00 R 47 000.00
- Customer Service R 38 400.00 R 46 080.00 R 55 296.00
- Products & Development R 114 151.50 R 71 469.00 R 85 762.80
- Misc. R 18 000.00 R 21 600.00 R 25 920.00
Net Income -R 318 251,50 R 230 411,00 R 266 693,20
FINANCIALS
17. THANK YOU
www.picadoo.co.za / info@pic-a-doo.com
+27 31 823 3524
“Beauty Made Easy”
PicAdooPicADoo_ZA @PicA_Doo PicADoo_ZA
18. NEEDS ANALYSIS
9 out of 10 salons rent out workstations to individual stylists
9 out of 10 salons don't have a booking system
10 out of 10 stylists have smartphones
10 out of 10 stylists accept walk-ins
Their main sources of marketing is W.O.M and social media
Their clients have jobs and some are students
They use various products
20. ANALYTICS & ADD-ONS
Monitor :
Appointments booked
Scheduled times and gaps
Revenue with projections
Traffic on profile
Reminders
Link social media account with profile for growth
