Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them.

1. 9 principles
for Influencer
Marketing
by Traackr
USER
USER
USER
USER

2. THINK BEYOND
DEMOGRAPHICS
MOMMY BLOGGERS & TECH BLOGGERS
WON’T CUT IT. LOOK FOR INFLUENCERS
BASED ON THEIR INTERESTS & PASSIONS.

3. UNDERSTAND
THEIR COMMUNITY
INFLUENCERS ARE INFLUENTIAL
BECAUSE THEY’VE BUILT AN AUDIENCE.
HELP THEM SERVE THEIR AUDIENCE
& YOU WIN.

4. DE-EMPHASIZE
PRIMARY REACH
INFLUENCER MARKETING SCALES
BY BUILDING QUALITY RELATIONSHIPS
WITH SELECT PEOPLE & REACHING
SECONDARY AUDIENCES.

5. CREATE
EXPERIENCES
INSTEAD OF PUSHING YOUR NEWS,
CREATE EXPERIENCES FOR YOUR
INFLUENCERS SO THEY HAVE SOMETHING
TO REACT TO & SHARE.

6. PLAY THE
LONG GAME
THE VALUE OF YOUR INFLUENCER
RELATIONSHIPS GROWS OVER TIME.
INVEST IN EARNING TRUST &
SUSTAINING CONNECTIONS.

7. TAILOR YOUR
STRATEGY
INFLUENCER MARKETING
IS NOT DIRECT MAIL 2.0.
CUSTOMIZE YOUR APPROACH
BASED ON THE INDIVIDUAL PERSON.

8. FUNDAMENTALLY
HUMAN
INFLUENCERS ARE NOT EMPTY
AMPLIFICATION VESSELS. TREAT THEM
WELL & FOCUS ON THEIR UNIQUE
PASSIONS, INTERESTS & PERSONALITIES.
heart

9. PROVIDE HIGH
VALUE
FAR FROM PITCHING,
FIND OPPORTUNITIES FOR YOUR
COMPANY TO ENRICH THE WORK
OF YOUR INFLUENCERS.

10. STRIVE FOR
RELATIONSHIPS
WHEN YOU BUILD A RELATIONSHIP
WITH AN INFLUENCER,
YOU UNLOCK THEIR POTENTIAL VALUE.

11. Traackr
www.traackr.com