Athlone 24.11.07

The Orthotic Group “ Rising to the Challenge” Eoin Conroy, Marketing Consultant, TOG

Case Studies Business of Sport

Case Study – Irish Open ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study - Opel ,[object Object],[object Object],[object Object],[object Object]

Case Study - Powerade ,[object Object],[object Object],[object Object]

Where we add value! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Pitch! ,[object Object],[object Object],[object Object]

Your saviour! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MBT’s are better than orthotics! ,[object Object],[object Object],[object Object],[object Object],[object Object]

We do everything! Sports ,[object Object]

We do everything! – Daily Use ,[object Object],[object Object],[object Object]

Press Publications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Publications

Press Coverage The Corkman – 21-07-07

Distribution nationwide! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

They have taken there show to the people of Ireland

In Shopping Centres everywhere! ,[object Object],[object Object],[object Object]

As we speak….. ,[object Object],[object Object],[object Object],[object Object],[object Object]

They are going to take over Ireland!……if we let them!

On breaking into Ireland ,[object Object],[object Object],[object Object]

Noel May - MBT Ireland ,[object Object]

So what are we going to do about it?

Acting like a Challenger…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our own Consumer! ,[object Object],39 61 100 Total 3 9 12 56 to 75 6 7 13 46 to 55 12 13 25 36 to 45 12 28 40 20 to 35 6 4 10 10 to 19 % % % Female. Male Total Age category TOGS Consumer Profile

Customer Testimonials ,[object Object]

The Consumer challenge for TOG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introducing TOG 2008…..A new direction!

Marketing/ PR Strategy ,[object Object],[object Object],The Orthotic Group Brand PR Consumer Strategy PR Corporate Strategy Lead Generation Strategy

Marketing – Phase One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Relations – Phase One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Relations – Phase One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing – Phase One ,[object Object],[object Object]

We will market so you don’t have to! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Framed Posters for your Practice

Where do we go from here! ,[object Object],€ ?

Where do we go from here! ,[object Object],[object Object],[object Object]

For a commitment of €500….. ,[object Object],GPA

Athlone 24.11.07

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Athlone 24.11.07