The document discusses the concept of "Clayton superpower" which refers to how entrepreneurs in India now have the ability to build innovative software products that are better than what large companies can offer. This is due to the combinatorial innovation enabled by connecting different areas like mechanical, internet, electronics, etc. Indian startups are successfully using this "Clayton superpower" to create software products in various fields like business apps, healthcare, education, and disrupt established companies. However, there are also risks like past self-inflicted issues, so the entrepreneur community needs to advocate for supportive policies and share knowledge to help nurture and protect the new generation of entrepreneurs.

1. “Clayton Superpower”
Sharad Sharma
Software Product Ecosystem Evangelist
Intrapreneur and Entrepreneur
Active Tech Angel Investor and Mentor

2. Entrepreneurship no longer game of elites
• Somewhat similar to Cricket
• But, very different from Politics where
already poor social mobility is getting
worse
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3. Entrepreneurs come in all shapes and
sizes…
Semi-elitist
Missing Middle!
Anti-elitist
Rent Seeker
Ding-the-universe
Commercial entrepreneur
Impact Maker
• License raj players
• Road contractors
• Concept arbitrage
entrepreneurs
• Aviad Maizels - PrimeSense (MS Kinect)
• Naveen Tewari - InMobi
• Sridhar Vembu - Zoho
• Dr. Goldberger, Pellagra
• Mohd. Yonus, Grameen
• Dr. V, Aarvind Eye
This is where things are changing!
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4. Missing middle gets a “superpower”
Indian Ding-the-Universe Commercial
Entrepreneurs have gained a
superpower!
Its called “Clayton superpower”
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5. “Clayton superpower”? Eh. Really!
Actually its been around for a long time… it is combinatorial
innovation. It allows a garage entrepreneur to build better than a
BigCo!
Mechanical
Internet and Web-apps
(NewsInShorts, EyeballMe, JiffStore, Hoverr.Me)
Electronics
Business Cloud Apps
Electrical
(BetaGlide, Giveaway.ly, GetMeShop, VoZeal,
Yipster, LabForth)
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6. Indian SaaS is filling out white spaces
Clayton superpower is already at work!
1K
• iFlex Vs SAP
• Manthan, iCreate, Eka, Druva, etc.
50K
Businesses
Million Business
Users
• Zoho, FusionCharts Vs SalesForce
• Wingify, WebEngage, Kayako, FreshDesk,
KISSFlow, etc.
• Tally Vs Intuit
• QuickHeal Vs Symantec
• GreyTip, EmployWise,
ApartmentAdda, Practo, etc.
Billion Users
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• UID: 600m users and growing!
• Small ragged team of
volunteers developed core
product
• B2B2C – Kwench, TaxSpanner
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7. These SaaS products will cause disruption
At home and elsewhere!
• Global product and Indian IT
Services players are here
• Very vulnerable to disruption
predicted by Clayton Christensen
1K
50K
Businesses
Million Business
Users
New SaaS “Technology Spine” will
disrupt G2000 offerings
• Prediction: In 10 years, only 3
companies – TCS, Cognizant and
one more – will grow 5% faster
than inflation!
Billion Users
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Old Clayton movie:
• Skype overtook AT&T
as largest int’l voice
carrier in 2009
• Newsweek stops print
edition after 80 years
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8. Why celebrate this Clayton disruption?
Democratization
of productivity,
best practices
and
collaboration
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Trusted Transactions
School in Cloud
Informal and Para workers
Tricorder X-Prize
K12 Education
Primary Healthcare
The same disruptions will transform India at
large in 4 key areas:
Authenticated
identity
Smaller
asymmetric info
gap
So much lower
cost of doing
business
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9. We now have another shot at 21st
Century
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10. But there is Kryptonite
Protect
Our recent selfgoals:
- Microfinance
- Engineering
education
- Angel investment
“tax”
• Policy
advocacy
Nurture
• Community
sharing of
Playbooks
(non-profit Think Tank)
We don’t want to
take chances with
our new Clayton
superpower…
Amplify
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• Open-access
Market
Catalysts
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11. Becoming an expert user of Clayton
superpower
Can we learn to embrace failure?
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12. Embracing Failure
Mastering the four mindsets
1. Be Outside Your
Comfort Zone
2. Do Self Mastery
3. Be an Underdog
Sri Lanka beats Australia 1996 World Cup
4. Persist in face of
Adversity
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13. Entrepreneurship is a Self-purification Yatra
•
•
•
•
Entrepreneurship is seeking adversity
Adversity leads to self-purification
Entrepreneurship is a self-purification process
Must do it once in a lifetime
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14. All the best!
Semi-elitist
Rent Seekers
• License raj players
• Road contractors
• Concept arbitrage
entrepreneurs
Anti-elitist
Ding-the-universe
Commercial entrepreneurs
• PrimeSense (MS Kinect)
• InMobi - Naveen Tewari
• Zoho - Sridhar Vembu
Your are the future!
@sharads TLabs 28Nov2013
Impact
Makers
• Dr. Goldberger,
Pellagra
• Mohd. Yonus,
Grameen
• Dr. V, Aarvind 14
Eye

15. Thanks!
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16. My Code of Conduct
There are many ways to characterize the shifts taking place. Hierarchies to networks. Stocks
to flows. Centralized to distributed. Broadcast to peer-driven. One-way to two-way. Command
and control to community.
1. Set people for success
Even when their definition of success is different from yours
2. Give more than you take
Commons are important; collaboration is cooperation plus amplification
3. Say what you mean, do what you say
Speed of trust depends on this
4. Deliver fast error recovery
This is more important than failure avoidance
5. Make things up, make them happen
It about action and outcomes after all!
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17. You are part of this journey to make India
the global hub for software products!
1
2
3
4
5
• Dream of dinging the universe and transforming the country and IT
industry
• Embrace “Clayton superpower”
• Master the mindsets
• Start as a hobbyist today
• Relentlessly practice the Lean Startup way
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