1. Twitter 101

2. Twitter.com Purpose of Twitter for business: Connect in real time in 140 characters or less Establish online presence and build your brand Expand your network http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw

3. The Power of Twitter http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_p.php

4. How??? Listen to your audience What pains do they have? Publish great content Promote others Share pics/ videos / articles

5. Who’s On Twitter? Businesses Entrepreneurs Moms Hobbyists Marketers Kids Adults Who isn’t???

6. Who Should I follow? Depends on your biz Similar biz Direct competition Marketing experts Social Media gurus Local tweeps People who RT you People who follow your competitors!

7. How do I find someone specific? Use the ‘people find’ tool within Twitter Type their real name OR Type their twitter handle

8. Who should follow me? The trick is to engage with other thought leaders in your industry Establish yourself slowly and authentically by contributing to conversations It’s not about number of followers – it’s about the authentic relationships built organically

9. Twitter lingo: Tweet = what you say in your 140 characters

10. @ reply = When a tweet is directed to someone – will show up in public timeline for everyone to see

11. DM = Direct Message – a private tweet only viewed by person it is directed to.

12. RT = Retweet…when a message is worth repeating.

13. Hashtag = # a way to mark a subject matter and have entire conversations built around it Ie: #canucks

14. #FF = Follow Friday – a list of favorite twitter people that week… Try and find creative ways to #FF someone instead of just long lists

15. Lists = Create lists to monitor and organize different categories of contacts Ie: SEEDS list

16. Twitter Search = 3rd party application to search specific topics/areas etc Ie: New Business http://www.youtube.com/watch?v=jGbLWQYJ6iM

17. 3rd Party Applications Tweetdeck/Hootsuite Mobile twitter ie: ubertwitter Search Twitter applications Twellow http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/ http://twtapps.com/

18. Metrics/Tracking Shortened URL’s Use bit.ly.com or ht.ly (hootsuite) to track traffic to your link…way to monitor and improve the value of your content sharing Google Analytics