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Niche Branding Best Practices

A slide deck I used to deliver a conversation about niche branding including networking, prospecting, marketing, conversations, engagement, social media.

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Niche Branding Best Practices

  1. 1. Niche Branding Best Practices Brought to you by Teddy Burriss
  2. 2. #1 & Foremost - Be a Freak You do not want to look like, act like, talk like every other duck. Stand out from the crowd! Be Unusual, Unique & Unexpected
  3. 3. #2 - Be Publicly Present Even if your business is global - get out of the office, home, basement, the garage. Meet people in real life! Be on & use the social media platforms your target audience is on. Consistently!
  4. 4. #3 - Connect with someone new every day of your life. Connect with people who are way different than you.
  5. 5. #4 - Make the conversation all about the other person at first. Dale Carnegie principle. You become trusted, respected and even liked when you learn to actively listen and ask open ended questions.
  6. 6. #5 - Lead with Give! Leading with give, with no expectations, provides the best potential for someone to say to you, how can I help you?
  7. 7. #6 - Don’t start selling until you have permission. Open conversations, active listening, making the conversation all about the other person, leading with give, smiling, laughing, caring and many more human acts build trust, respect and even like. Then, it’s not selling. It’s a conversation about helping the other person with your tools, widget, products, services.
  8. 8. #7 - Prospect with purpose & intention focused on your goals I got lazy in 2018 and felt the heat because I stopped looking for new conversations. Prospecting is not about sales. Rather, it’s about finding the right people, in the right organizations/roles to connect with, get into a conversation with, listen to and develop some level of relationship with. The sales stuff comes later.
  9. 9. #8 - Love who you are and do what you love! People want to do business with people who love doing what they do. Smile out loud when working.
  10. 10. #9 - "Networking is finding, developing and nurturing relationships that mutually move people forward through life.” By Teddy Burriss
  11. 11. #10 - Don’t go at it all alone Seek out a mentor, a coach maybe even a board of advisors who care about you and your business.
  12. 12. Success A Niche Business is a Fabulous thing Stay true to your Niche - pivot, adjust, realign, measure, challenge, don’t quit!
  13. 13. Teddy Burriss LinkedIn Training and Coaching http://www.linkedin.com/in/tlburriss Info@burrissconsulting.com 336-283-6121 www.burrissconsulting.com