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Linked in as a business tool handout

This is the document I use for my smaller LinkedIn workshops that my students can use to keep some notes they want to capture.

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Linked in as a business tool handout

  1. 1. Using LinkedIn as a Business Tool By Teddy Burriss, LinkedIn Coach & Trainer / 336-918-5526 / ​tlburriss@burrissconsulting.com LinkedIn - ​http://www.linkedin.com/in/tlburriss​ / YouTube - ​https://www.youtube.com/user/burrissconsulting Blog - ​http://www.burrissconsulting.com​ / Quora - ​www.quora.com/profile/tlburriss Your ​LinkedIn Profile​ is your online brochure. Build it focused on your target audience (aka your Most Important Viewer), using keywords in the relevant stories showing them how you can and want to serve them. Write your LinkedIn Profile in 1​st​ person and don’t forget to check your grammar and spelling. ​Review your profile periodically. _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ Your ​LinkedIn Network​ is a powerful portal to even more LinkedIn Members who can help you in your business. Remember to connect with people you can help while you are searching for the people who can help you. When you network on LinkedIn remember to immediately engage with your connections. This helps create stronger relationships. _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ Engaging​ on LinkedIn is beneficial for both relationship building and building a professional reputation/brand. Engage with and on content relevant to your professional brand and useful to your Most Important Viewer. Remember to use the 90/10 rule. 90% of your content and engagement needs to be focused on your network and not you or your business. _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ Lead Generation ​occurs when you build a professional presence, a relevant network and engage in relevant conversations. Use ​LinkedIn Search​ to find even more lead opportunities. Use your LinkedIn Network to get introduced to the right people. _______________________________________ _______________________________________ _______________________________________ Burriss Consulting Workshop hand out - 7/2019 Reproduction only with permission from Burriss Consulting

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