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The Machiavelli Club“There is no more delicate matter to take inhand, nor more dangerous to conduct, normore doubtful in i...
Early Sketches
Early Wireframes
Print and iPad Workflow                           LAYOUTSEDIT                          +                           PHOTOS  ...
SI Print, Digital and All Access                             Workflow                              LAYOUTS                 ...
SWIMSUIT 2011: The Franchise
BEWARE!The Swiss Army Knife Trap
The Evolution of Sports Illustrated: From Print to Digital
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The Evolution of Sports Illustrated: From Print to Digital

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2011 Mashable Media Summit

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The Evolution of Sports Illustrated: From Print to Digital

  1. 1. The Machiavelli Club“There is no more delicate matter to take inhand, nor more dangerous to conduct, normore doubtful in its success, than to be aleader in the introduction of changes. For hewho innovates will have for enemies all thosewho are well off under the old order ofthings, and only lukewarm supporters inthose who might be better off under thenew.” - Niccolò Machiavelli, “The Prince”, 1532
  2. 2. Early Sketches
  3. 3. Early Wireframes
  4. 4. Print and iPad Workflow LAYOUTSEDIT + PHOTOS + ARTICLES ART WOODWIN PRINT G 4:3 LAYOUTS DOSSIERS + *PHOTO ADDITIONAL S PHOTOS + VIDEO + PODCASTS + LINKS iPAD *Additional Assets Loaded Into Dossiers (Story Folders)
  5. 5. SI Print, Digital and All Access Workflow LAYOUTS + PHOTOS PRINT + ARTICLESEDIT 4:3 LAYOUTS DOSSIERS + * ADDITIONAL PHOTOS iPAD ART + WOODWIN + VIDEO TOUCHSMA G + RT PODCASTS (6/11) +PHOTO LINKS S GALAXY 16:9 LAYOUTS + + XOOM ADDITIONAL PHOTOS SMARTPHONES *Turn Assets On + Off FIXED AUTOMATI +Per the Publishing Channel TEMPLATES ON WEBSITE
  6. 6. SWIMSUIT 2011: The Franchise
  7. 7. BEWARE!The Swiss Army Knife Trap

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