2011 Daniel Battiston: New technology for new digital age

31. März 2014
© Copyright GfK Telecontrol AG
New Technology for the New Digital Era
Daniel Battiston, Managing Director
Kiev, February 2011

31. März 2014
© Copyright GfK Telecontrol AG© Copyright GfK Telecontrol AG
Content
1. Where are we activ?
2. Measurement Technologies in the Digital Era
3. The perfect Measurement Approach for the Future is a
Combination

31. März 2014
1
Where are we activ?

31. März 2014
GfK Telecontrol - International Presence
Argentina
Armenia
Australia
Austria
Belgium
Bulgaria
China
Cyprus
Czech Rep.
Denmark
France
Georgia
Germany
Greece
Hungary
India
Japan
Liechtenstein
Netherlands
Norway
Pakistan
Portugal
Puerto Rico
Romania
Russia
Sweden
Switzerland
Spain
UK
Ukraine
USA

31. März 2014
2
Measurement Technologies in
the Digital Era

31. März 2014
GfK Telecontrol Universal Meter System (UMS)
6
Data Central
Data for
analysis
To measure:
- TV (out of home)
- Radio (at home, out of
home)
- Print
- Cinema
Mediawatch
UMX
To measure:
Analogue and digital
broadcasting, incl.
Time-Shift.
To measure:
Internet , radio, TV
(at home, out of
home)
USX
To measure:
TV (at home, out of
home, e.g. camping,
holiday homes, …)
TV Logger

31. März 2014
2a
UMX Fixmeter

31. März 2014
The UMX Device
8
Announcement LED / external display
8

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1. Method
9

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Matching (1)
10

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Matching (2)
11
Home
UMX
Audio samples
Evaluation Centre
Studio samples
Institute
Sound sampling
unit (SSU)
Usage data
Radio and TV
antenna

31. März 2014
Matching (3)
12
06:00 h
12:00 h
Data collected by UMX
Data collected by the UMS central
(24 hours)
TV channel 1
TV channel 2
TV channel 3
TV channel 4
TV channel 5
TV channel 6
TV channel 7
TV channel 8
TV channel 9
TV channel 10
TV channel …
– Live Viewing Data
Data piece no. 1
00:00 h18:00 h
Data match:
TV channel 4
Data piece no. 2
TV channel 10
– Time-shift Data
Data piece A
TV channel 6
Data match:
Data piece B
TV channel 10

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Matching (4)
13
Simplest UMX Installation
UMX base unit with GSM/GPRS Modem
TV
Audio out

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Matching (5)
14
 Accepted method worldwide used
 Independent of distribution vectors
 Audio measurement, not picture matching
 Time-shift data up to 7 days

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2. Method
15

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Coding/Watermarking (1)
16

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17
Home
cinema
Code
Broadcaster
Radio
TV UMX
audio/video signal
Code
Receiver

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18
Simplest UMX Installation
UMX base unit with GSM/GPRS Modem
TV
Audio out

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19
 No recognition barriers
 Independent of distribution vectors
 Programme recognition possible
 Cooperation with broadcaster
is mandatory
19

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3. Method
20

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Frequency Identification (1)
21

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22
Code
generator
Telecontrol device
Code is injected on antenna
signal on frequency F
antenna in
video out or
sensor out
Frequency found
• Antenna signal
Code
TV is tuned to
frequency F
= ?

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23
 Accuracy of measurement down
to the second
 For most TV markets still
the best way to measure
 Only for analogue TV
less future orientated

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4. Method
24

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TV Substitution (1)
25

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TV Substitution (2)
26
tuner
Antenna signal
•
Antenna signal
•
UMX
tuner
AV in
Substitution = TV is used as monitor
AV in
AV in
Set Top Box
Set Top Box
tuner

31. März 2014
TV Substitution (3)
27
 Replacement of analogue and digital TV tuner
 Easy reconstruction of user habits
 Simple handling
 No additional remote control required
 HDTV/HDMI connection implemented

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5. Method
28

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Visual Recognition Technology – SIP 4 (1)
29

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30
 content
 channel number
 channel name
 time
Current measurement
information,
for example
And new
HD-content via
HDMI-connector
 resolution

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31
 Independent of distribution vector/platform
 Independent of STB and proprietary systems
 Simple installation
 No influence on TV-Installation
 HDTV/HDMI is implemented

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SIP 4 – Remote Access
32

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Conclusion Technologies UMX Fixmeter
33
Matching/
Fingerprint
Frequency
Identification
UMX
Coding/
Watermarking
Visual recognition
technology (SIP 4)
Internal
substitution
Fix/Portable
meter technology
External
substitution

31. März 2014
© Copyright GfK Telecontrol AG© Copyright GfK Telecontrol AG
TV Logger
2b

31. März 2014
The TV Logger Devices
3535
TV Logger
Display
Remote control

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Cost-efficient Fixmeter
36
 Cost-efficient system
 Installation very easy
 Possibility to increase quantity
 Audio matching
 Holiday homes, camping
possibility to integrate
TV Logger in the UMS System

31. März 2014
Matching with the TV Logger
37
Home
TV Logger
Audio samples
Evaluation Centre
Studio samples
Institute
Sound sampling
unit (SSU)
Usage data
Radio and TV
antenna

31. März 2014
Coding/Watermarking with the TV Logger
38
Home
cinema
Code
Broadcaster
Radio
TV
TV
Logger
audio/video signal
Code
Receiver

31. März 2014
Matching with the TV Logger
39
Simplest TV Logger Installation
TV Logger
TV
Audio out

31. März 2014
TV Logger – Stand-alone or Integrated Use?
40
Usage of TV Logger as
Stand-alone System
Possibility of integration
in the UMS System
 Cost-efficient system
 Increase of quantity
possible at any time
 Usage in holiday homes,
camping…
 Additional functionality
according to customers needs

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Portable Meters
2c

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The Mediawatch Technology
42
Usage data
Docking Station
Evaluation Centre
Institute
Studio samples
Radio and TV
antenna
Sound sampling
unit (SSU)
Household
Docking Station
Media Watch
Overnight data
Mobile
Media Watch
Audio samples
Data after return

31. März 2014
Data Comparison
43
Results of the Comparison
One of the radio stations was recognised on
the basis of the data gathered by the watch –
in this example Radio DRS 1
Output: Time delay correlation radio programme
Example: 4.79 sec. 0.54 DRS 1
Data on all radio stations
recorded in minute X of day Y
Radio programme data
10 sec.
Comparison
In a number of steps, the data gathered by the
watch is compared with the data from the
various radio stations
Data collected by the watch
The “fingerprint”
of minute X of day Y
Mediawatch data
4 sec.

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Place of Consumption
44
in car
at work
cinema
RF signal
at home

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USX
2d

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USX – Internet Research Technology
46
 USB-Stick
 Useable as normal portable data storage device
 Software to measure internet usage
 Measurement: URL/matching
 Data transmission: UMX/Internet
 Ready for cross-media analysis
Patent pending

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The USX Technology
47
Usage data
Evaluation Centre
Institute
Studio samples
Sound sampling
unit (SSU)
Audio samples
Mobile
USX
Radio and TV
antenna

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3
The perfect Measurement Approach
for the Future is a Combination

31. März 2014
Cross-media Measurement with UMS
49
TV
Computer
Billboards
Cinema
Radio
Print
TV

31. März 2014
Conclusion
50
SSUs
Radio and TV
antenna
Data analysis
central
Correlation & data
correction
Panel for radio,
print and TV out of
home
Panel for internet, radio
and TV
Encoder
Monitoring
Docking station
Permanent panel
for TV
Broadcaster
Permanent panel
for TV

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0
25
50
75
100
0
25
50
75
100
Measurement Technologies – UMS System
51
Matching
Substitution of devices Visual recognition technology
Coding/Watermarking Measurement of frequency
Out of home viewing/public viewing
Internet streaming/
PC tuner card
Holiday homes, camping
Common Systems
Client'sneeds
100 %
UMS System
100 %

31. März 2014
The fully customizable new Media Measurement
System
52
www.telecontrol.ch
UM S

2011 Daniel Battiston: New technology for new digital age

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