The lack of an agreed upon definition hasn’t slowed down the growth of the clean label platform. In fact, the clean label trend took center stage at IFT Food Expo 2015 and it continues to demand the spotlight well into the new year. Read more on our website http://www.ticgums.com/news-a-events/gum-guru-blog/1436-trends-in-clean-label-claims-in-foods.html

1. Trends in
Clean Label Claims

2. Product Launches with
Clean Label Claims
16.6%
13.2%
37.4%
19.5%
15.4%
22.3%
27.8%
24.1%
16.4%
16.4%
41.1%
18.9%
17.3%
18.4%
30.3%
25.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Penetrationrate
2013 2014
Clean Label & the Consumer: What consumers are looking for, Innova Market Insights,
Arnhem, The Netherlands, October 2015.

3. Global Food & Beverage Launches
Tracked Per Clean Label Claim
0%
2%
4%
6%
8%
10%
12%
14%
16%
GMO Free Natural No Additives
No Preservatives
Organic
in%ofproductlaunches
2013 - H1 2014 - H1 2015 - H1
+2.5%
+0.2%
+0.9%
+3.4%
Top 10 Trends for 2016, Innova Market Insights, Arnhem, The Netherlands, February 2016.

4. Relative Product Launches:
Dairy vs. Dairy Alternative Drinks
Dairy Alternative Drinks, Sub-Category Report H1 2015, Innova Market Insights, Arnhem,
The Netherlands, November 2015.
118
128
178
187
196
108
127
163 168
191
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015
IndexedProductLaunches
Dairy Alternative Drinks Dairy
100=664
100=664
14.4%
13.8%
CAGR
2010-2015

5. Watch the Video click here

6. Download the Clean Label
Reference Chart click here

7. Visit Our Website click here