Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Value proposition

939 Aufrufe

Veröffentlicht am

Value proposition

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

Value proposition

  1. 1. VALUE PROPOSITION DESCRIBETHEIDEA’SFEATURESANDBENEFITS;ENSUREA STRONGMATCH WITHTHE ORIGINALPROBLEMANDTHEUSER’SNEEDS 1
  2. 2. ESSENCE POINTERS VALUE PROPOSITION Describe the idea’s features and benefits; ensure a strong match with the original problem and the user’s needs Describe your product/service’s essential characteristics in detail: Product/service name Features: what are the key elements of the concept? Benefits: what is in it for the user? Experience: how does it feel for the user to use your product? Edge: what makes it a much better solution than similar offerings? Describe your user in detail: User portrait: who is the user, some details Problem: which problem are we solving for the user? Needs: what are the user’s underlying needs on this issue” Dream: what is the user’s ideal outcome/solution? Work-arounds: what imperfect solutions does the user have in absence of your product/solution? Ensure a strong match between the two sides; fixe it where the match is not good enough 2
  3. 3. SAMPLEOUTPUT USER VALUE PROPOSITION Product/service: … Problem Needs Dream Work- arounds Features Benefits Experienc e Edges User: …

×