5. Hire
character.
Trainskill.
Abhishek Joshi
AbhishekJoshi
The pharmaceutical and biotech industries have seen
a significant increase in innovation and
technological advancements in recent years.
Precision medicine is an innovative approach to patient care
that involves tailoring treatments to individual patients
based on their genetic makeup, environment, and lifestyle.
This approach allows for more targeted and personalized
treatments, which can lead to better outcomes and reduced
side effects.
AI and ML are being used to revolutionize drug discovery
and development by analyzing large datasets and
identifying potential drug candidates faster and more
efficiently than traditional methods. Moreover, Gene
therapy is an emerging field that involves using genetically
engineered viruses to deliver therapeutic genes to patients.
This approach has the potential to cure genetic diseases by
replacing or repairing faulty genes. Digital health solutions,
such as mobile apps and wearables, are being developed to
help patients manage their health conditions and provide
healthcare providers with real-time data to make informed
decisions.
3D printing technology is being used to create personalized
medical devices and implants, such as prosthetics and
dental implants, which can improve patient outcomes and
reduce costs. Blockchain technology is being explored as a
way to improve the efficiency and security of drug supply
chains, clinical trials, and medical records.
Overall, these innovations are driving significant advances
in the pharmaceutical and biotech industries, with the
potential to improve patient outcomes, increase efficiency,
and reduce costs. Some of the innovative companies in the
niche are utilizing these trends and benchmarking
excellence with core innovation. Spotlighting these
gemstones of the pharma and biotech niche, Insights
Success showcases “The 10 Most Innovative Pharma and
Biotech Solution Providers, 2023.”
Flip through the pages and indulge in the odyssey of
prolonged brilliance. Have a delightful read!
T
7. Brief
Company Name
Anju Software is a customer-first organization providing
adaptable life science solutions for clinical research, medical
affairs, and data science.
Featured Person
Laurence Birch
Chief Executive Officer
Anju Software
anjusoftware.com
Bristol Myers Squibb a global biopharmaceutical company
whose mission is to discover, develop and deliver innovative
medicines that help patients prevail over serious diseases.
Giovanni Caforio
CEO
Bristol Myers Squibb
bms.com
ClinCapture provides a powerful eClinical platform that
enables sponsors and CROs to rapidly build and deploy studies,
lower clinical trial costs, and streamline data capture processes.
Scott Weidley
President & CEO
ClinCapture
clincapture.com
CMIC is an innovative and unique provider of high-quality
solutions for the healthcare industry.
Jenny Lin
Chief Operating Officer &
Board Member
CMIC Inc.
cmicgroup.com
Mr. Kaskade is a visionary leader within both large as well as
small company environments with over 30 years of experience
in complex enterprise technology.
Janrain
CEO
Jim Kaskade
lJanrain.com
Metrendalytics Consulting, focused on helping companies
develop highly customized and flexible business intelligence
solutions.
Jan Miotto
President
Metrendalytics
Metrendalytics.com
Peachtree BioResearch Solutions is a full-service Clinical
Research Organization based in the United States.
Kristy Nichols
CEO
Peachtree BioResearch
Solutions
premier-research.com
Werfen is a worldwide leader in specialized diagnostics,
focused on Hemostasis, Acute Care, Autoimmunity and OEM
products and services.
Jose Manent
CEO
Werfen
werfen.com
From sleep apnea to respiratory conditions including COPD,
ResMed has innovative solutions to help people live a healthier
life.
Michael Farrell
CEO
ResMed
resmed.com
PCPM will disrupt medicine! it will allow the
doctor/pharmacist to program the patient's treatment in real-
time by uploading infinite program codes to control its
functions in order to improve its therapeutic window
(efficacy/toxicity).
Roy Farfara
MD Founder & CTO
TrioxNano
programedicine.com
The
Most
Innovative
Pharma and
Biotech Solution
Providers, 2023
10. Anju
Software
Delivering Compreh
ensive Solutions
Anju’s Medical Affairs Suite pro
vides adaptive, connected, and
patient-centric solutions that offer
comprehensive, purpose-built
capabilities which together unify
and enhance capabilities of medi
cal affairs organizations.
12. nju Software, a leading provider of software
Asolutions to the life sciences industry, links with its
customers' existing tools, enabling them to expand
on their existing platform and deliver a custom software
experience that ideally suits their requirements.
Anju provides an integrated platform spanning clinical
operations, medical affairs, and commercial divisions,
including integrated data intelligence. It has combined deep
industry and software domain expertise to build a next-
generation platform for the life sciences sector that can
scale to provide solutions that meet customers’ needs.
In an interview with Insights Success, CEO of Anju,
Laurence (Larry) Birch, let us explore the parameters that
led to the success of Anju.
Below are the highlights of the interview:
Please enlighten our readers about Anju Software,
highlighting its significance in the modern healthcare
sector.
Anju is built on a strong “customer-first” culture focused on
the delivery of feature-rich, adaptable life science solutions,
enabling faster decision-making, and driving impactful
results.
Anju provides best value solutions that span the lifecycle of
clinical development through medical affairs and into
commercialization to support post-market activities. Anju
delivers the exceptional customer experience of smaller
vendors and the feature-rich product offering of larger
competitors at a fair price across three distinct service
areas: eClinical, Medical Affairs, and Data Sciences.
Mr. Birch, please tell us about yourself and please
highlight some of your healthcare sector experience.
I have more than three decades of life sciences, software,
and global management experience. I joined Anju because
it can be built into one of the leaders in the life sciences
technology space. My goal is to empower our customers to
help patients by applying our software in eClinical, Medical
Affairs, and Data Sciences, as well as other technology-
based services.
My strong track record in healthcare, life sciences, and
software technology enables me to drive innovation and
achieve success for Anju’s clients and partners. I have been
The 10 Most Innovative Pharma and Biotech Solution Providers, 2023
13. on both sides of clinical research and data management,
starting my career at Baxter, Inc.
I enjoy being a part of an industry that helps people live
longer and better lives—we must never forget our important
role in this process.
Tell us about the services and solutions that Anju
Software provides to its clients.
Traditional technology providers offer platform solutions
that force customers to adopt their technology their way. At
Anju, our technology can be integrated into our customer’s
current tools, allowing them to add complementary
solutions to their existing environment and create a tailored
software experience that perfectly meets their needs.
Anju has deep expertise in three distinct service lines:
clinical trials, medical affairs, and data sciences. Anju
provides a leading suite of solutions that leverage data-
driven analytics to provide a breadth of services to many of
the worldwide pharmaceuticals, biotech, and contract
research Life Sciences customers & partners.
Anju’s eClinical Suite, Data Science Suite, and Medical
Affairs Suite provide comprehensive services and
technologies that reduce the complexity of clinical research
and the commercialization of drugs and devices.
TrialMaster is the flagship product in Anju’s eClinical Suite,
which is the most adaptable clinical solution for life
sciences, incorporating best-of-breed applications for all
Phases and complexities of clinical trials that can be
seamlessly incorporated into our clients’ existing infrastruc-
ture.
Anju’s eClinical Suite orchestrates the most intuitive
assembly of integrated cross-Phase clinical software. Their
eClinical solutions conduct and optimize the functions of
class-leading electronic data capture (EDC), clinical trial
management system (CTMS), randomization and trial
supply management (RTSM / IRT), and, when needed,
early-phase data collection (EPS).
Anju’s Medical Affairs Suite provides adaptive, connected,
and patient-centric solutions that offer comprehensive,
purpose-built capabilities which together unify and enhance
the capabilities of medical affairs organizations. Anju’s
Medical Affairs suite utilizes a robust platform to elevate
medical information, medical communications, and KOL
Management to enhance performance, prove value and
14. Anju’s solutions
allow customers
to add comple
mentary tech
nologies to their
existing envi
ronment and
create a tailored
software expe
rience that
perfectly meets
their needs.
15. optimize experiences and outcomes. These platforms
include IRMS MAX, iCare MAX, and PubStrat Max.
Anju’s Data Science Suite, TA Scan and TA Scan CRM,
delivers comprehensive clinical and commercial intelli-
gence to support Clinical Operations and Medical Affairs
teams to make more informed, data-driven decisions around
clinical trial design, feasibility, site identification, and KOL
identification and management. Our seamless data
integration and analytics save research time, spark action-
able insights, shorten trial timelines, and accelerate go-to-
market strategies.
What were the initial challenges that Anju Software had
to overcome, and what are the challenges now?
Clinical development and life sciences data management
are undergoing a great transformation. Catalyzed by a
global pandemic, technology-driven changes are revolution-
izing EDC and data deployment. Anju’s leadership
experience in terms of volume over years and types of trials
is unparalleled.
Anju’s eClinical Suite, Data Science Suite, and Medical
Affairs Suite provide comprehensive services and
technologies that reduce internal oversight, simplify vendor
management, and reallocate internal personnel resources to
higher-priority tasks. And all these services are delivered
within a fair and competitive pricing structure.
Under your staunch leadership, what is the vision and
mission of Anju Software in the ever-evolving healthcare
industry?
At Anju, we strive to put our customers first. Our goal is to
provide an exceptional customer experience while deliver-
ing scalable technology solutions at a fair price. We want to
be the long-term partner helping our customers evolve with
industry needs.
These technologies can be complex and require close
customer support. We are building a leadership position on
the delivery of the best customer experience of anyone else
in the industry. We are committed to building support teams
that are available to answer complex and simple questions
and provide constant support to maximize the value of our
technology.
I believe that the health tech revolution has only just begun,
and I want to do my part to drive and adopt the changes in
digitalization and artificial and machine learning as it
continues transforming the life science industry. As vital as
our customer-first mission, Anju strives to deliver the best
value.
What are the necessary factors and aspects in clinical
trials and medical affairs? How does Anju Software
stand out as one of the leading companies in this niche?
Traditional technology providers offer platform solutions
that force customers to adopt their technology their way. At
Anju, the strength of our offerings focuses on delivering
solutions specifically for the client’s needs.
Anju’s solutions allow customers to add complementary
technologies to their existing environment and create a
tailored software experience that perfectly meets their
needs. This differentiating service utilizes Anju’s propri-
etary integration technology.
Anju’s IRMS MAX delivers a new Medical Affairs
experience with best-in-class solutions built on the
industry’s most robust platform to elevate medical informa-
tion, medical communications, and KOL Management to
enhance performance, prove value and optimize experi-
ences and outcomes.
Anju delivers best-in-class information tools for medical
affairs professionals in the form of its IRMS MAX, iCare
MAX, and Pubstrat MAX.
Anju provides a leading
suite of solutions that
leverage data-driven
analytics to provide a
breadth of services to
many of the worldwide
pharmaceutical, biotech,
and contract research
Life Sciences, customers
& partners.
16. Share your opinions on how advanced automated
technology is reshaping the modern healthcare industry
and how Anju Software is leveraging these emerging
technologies to enhance its services and operations.
The increased number of clinical trial endpoints has
significantly contributed to the complexity of designing,
launching, and completing clinical trials. And, while trial
complexity has increased, the demand for faster and
cheaper trials, with fewer failures, has also increased. At
Anju, all our services are designed to improve trial success
by making data easier to share, understand, and use.
For example, Anju’s TrialMaster EDC is the most intuitive
Electronic Data Capture (EDC) Suite on the market.
TrialMaster EDC features superior usability and flexibility
and is an ideal solution for Phase I-IV clinical trials.
TrialMaster improves efficiencies and reduces workflow
impact while enhancing your data quality, resulting in faster
study submission times.
Equally important is Anju’s advanced automated technolo-
gies that are providing extreme value in the Medical Affairs
business as well as the Data Sciences business.
As mentioned, Anju’s IRMS MAX delivers a new Medical
Affairs experience with best-in-class solutions built on the
industry’s most robust platform to elevate medical informa-
tion, medical communications, and KOL Management to
enhance performance, prove value, and optimize experi-
ences and outcomes.
Anju’s Data Science Suite, including TA Scan, delivers
comprehensive clinical and commercial intelligence to
support Clinical Operations and Medical Affairs teams to
make more informed, data-driven decisions around clinical
trial design, feasibility, site identification, and KOL
identification and management. Our seamless data
integration and analytics save research time, spark action-
able insights, shorten trial timelines, and accelerate go-to-
market strategies.
Can you provide any testimonials of your cli-
ents/customers that accurately highlights your organiza-
tion’s position as a prominent company in the sector.
Anju serves 29 of the top 50 pharmaceutical companies and
15 of the top 20 contract research organizations (CROs).
Gustave-Roussy, one of the largest oncology research
centers in Europe, is ranked #1 outside the U.S. and is
ranked #5 globally. With hundreds of oncology clinical
trials, Gustave Roussy requires software that can manage
the ever-expanding demands of data management. Anju’s
TrialMaster allows site researchers, patients, and sponsor
sta ffto access the platform from any device (desktop,
laptop, tablet, or smartphone). TrialMaster provides
Gustave Roussy researchers with flexible query manage-
ment as well as sophisticated reporting and data visualiza-
tion, enabling actionable insights that facilitate better trial
oversight across a clinical organization.
20. Rising Up
Embracing
Dital Tsfmi
for
MedTe Solutis
C
ompanies in the medical device business (also
known as MedTech), which is under increasing
price pressure from healthcare providers and
contending with declining returns from mature
technologies, must now look for novel methods to boost
their bottom lines. For medical equipment to continue to be
cost-competitive in the future, supply chains must be
digitalized.
The healthcare sector used digital solutions in several
sectors before the pandemic. However, it was either a
piecemeal strategy or a technology paradigm that worked
for everyone. To manage electronic health record (EHR)
systems and create apps that suited business models, it used
technology. But technology offers more than that.
To provide room for creativity and business objectives that
can adapt to the future, corporations are now going a step
further and embracing new technologies like cloud
computing, artificial intelligence (AI), the internet of things
(IoT), big data, quantum computing, and analytics. They are
ready to have a major positive impact on the sector. By
offering scalable microservices and adaptable strategies, the
proper cloud partner may assist you in accumulating
technological riches.
The objective of digital transformation is to integrate digital
technologies to lower costs, enhance processes, and boost
productivity. It is not a straightforward pipeline process, but
rather a nuanced scheme with the primary goal of
substituting cutting-edge technologies for antiquated ones.
January 2023 | 18 | www.insightssuccess.com
22. The adoption of digital innovation and the accelerated
improvement of service quality are essential for the
healthcare sector. Complexity can be managed by
organizations employing cutting-edge analytical techniques
and quick choices. Building an agile system that combines
web and mobile applications, enhances the patient
experience, and provides real-time decision-making is the
heart of digital transformation.
Read through to learn about how digital transformation
could the next solution for MedTech.
Benefits of Digital Transformation
Some of the benefits that digital transformation brings for
MedTech solutions are as follows:
Ÿ It Saves lives and raises the standard of living for people
all around the world. This is accomplished by digital
transformation in several ways, including by lowering
manufacturing costs, raising quality, efficiently
controlling output to meet demand, comprehending
user/patient/customer wants, and more.
Ÿ Strengthens connections with users, partners,
consumers, and patients.
Ÿ Increases productivity across the board for your
company, but especially in the production lines.
Improving the distribution chain can also result in
significant efficiency gains.
Ÿ Achieves huge efficiency savings, not the least by
automating laborious operations.
Ÿ Gives decision-makers greater, more accurate, and more
current information on which to base their judgments,
which improves company supervision.
Ÿ Satisfies regulatory standards more effectively and
efficiently.
Ÿ Reduces human mistakes by utilizing more automation
Ÿ Reduces hazards in a variety of areas for your company.
As an illustration, consider enhancing product quality to
lower the risks to finances and reputation brought on by
a recall scenario.
Ÿ Decreases the time it takes to launch new products.
Ÿ Enhances workplace health and safety, especially in
manufacturing and distribution.
Ÿ Improves the transmission of knowledge within an
organization. This is a huge advantage given the
problem of a skills shortage that many in the sector are
dealing with.
Addressing Challenges
When embarking on the route of digital transformation,
some obstacles must be surmounted, just like with any
change in the company. These difficulties include gaining
support for the switch to cloud computing technologies,
data integrity, cybersecurity, integrating legacy systems
with other platforms and tools, changing organizational
attitudes, funding, etc.
But with a strategy that acknowledges the significance of
digital transformation, appreciates the advantages, and
accepts that this is the direction the sector is going, all these
difficulties can be addressed.
To design the necessary solutions and put the necessary
mechanisms in place, one must also need the appropriate
partner.
Recommendations
To prepare for the disruption of today, the following tactics
could be considered:
1. Adopting a humanized mentality reset across the
advertising of products. Invest in new, insight-driven
talent, enable customer centricity at scale, and embrace
partnerships and M&A with a focus on customer
outcomes.
2. Updating your technology environment. More than ever,
technology is the foundation for future corporate
expansion and operational performance. To upgrade
legacy apps, think about developing, purchasing, or
collaborating.
3. Taking data insights and releasing them. Create a solid
data foundation for the entire organization. The use of
curated data sets can open up new channels and markets
by enabling tailored marketing and pricing optimization.
A fragmented or half-hearted strategy won't guarantee
economic success. MedTech organizations must
purposefully alter to compete with disruptors. To achieve
this, they must embrace new connectivity and emphasize
humanization, technology, and data & analytics.
January 2023 | 20 | www.insightssuccess.com
24. he pharma and biotech sector is a fast-growing and
Thighly competitive industry that is constantly
evolving. The pharma and biotech sector is
constantly evolving, with new technologies and innovations
emerging all the time. The pharma and biotech sector is
dominated by a few major players, including Pfizer, Roche,
Johnson & Johnson, Novartis, and Merck & Co.
These companies have large research and development
budgets and are responsible for many of the industry's most
significant breakthroughs. Here are some of the key trends
that are shaping the industry today:
Personalized Medicine
One of the biggest trends in the pharma and biotech sector
is personalized medicine. This approach involves tailoring
treatments to an individual's genetic makeup, lifestyle, and
medical history. Advances in genomics and bioinformatics
have made it possible to identify genetic biomarkers that
can help predict which patients will respond best to
particular treatments.
Personalized medicine has the potential to increase
treatment efficacy and reduce side effects. By tailoring
treatments to an individual's unique needs, doctors can
ensure that patients receive the most appropriate treatment
for their condition.
The pharma and biotech sector is highly regulated,
with strict standards in place to ensure the safety and
efficacy of drugs and therapies. In the US, the Food and
Drug Administration (FDA) is responsible for approving
new drugs and therapies, while in Europe, the European
Medicines Agency (EMA) plays a similar role.
Regulatory approval is a critical milestone for pharma and
biotech companies, as it allows them to bring their products
to market and start generating revenue.
Emerging Trends
in Pharma
and Biotech Sect
Digital Health
Digital health is another trend that is rapidly gaining ground
in the pharma and biotech sector. This encompasses a wide
range of technologies, including wearables, mobile apps,
and remote monitoring. These technologies can be used to
track patient health data in real-time, allowing doctors to
detect potential health problems before they become
serious.
Digital health technologies can also help patients manage
their own health more effectively. For example, patients can
use mobile apps to track their medication schedules,
monitor their diet and exercise, and communicate with their
healthcare providers.
Artificial Intelligence
Artificial intelligence (AI) is another technology that is
starting to play a major role in the pharma and biotech
sector. AI can be used to analyze large volumes of medical
data, helping to identify new drug targets and predict which
patients will respond best to particular treatments.
AI can also be used to automate certain aspects of drug
development, such as identifying promising drug candidates
and designing clinical trials. This can help to speed up the
drug development process and reduce costs.
Gene Therapy
Gene therapy is a rapidly growing field that holds great
promise for treating a wide range of genetic disorders. This
approach involves introducing new genes into a patient's
cells in order to correct genetic mutations that cause
disease.
Gene therapy has already been used to treat a number of
conditions, including inherited blindness, immune
January 2023 | 22 | www.insightssuccess.com
25. Industry Insights
disorders, and certain types of cancer. As our understanding
of genetics continues to advance, we can expect to see
many more gene therapies coming to market in the years
ahead.
CRISPR/Cas9
CRISPR/Cas9 is a powerful gene editing tool that is
revolutionizing the way we approach genetic research and
gene therapy. This technology allows scientists to edit DNA
sequences with incredible precision, making it possible to
correct genetic mutations that cause disease.
CRISPR/Cas9 has already been used to treat a number of
conditions in preclinical studies, including Duchenne
muscular dystrophy and sickle cell anemia. As this
technology continues to advance, we can expect to see
many more applications in the years ahead.
Conclusion
The pharma and biotech sector is in a period of rapid
change, with new technologies and innovations emerging
all the time. Personalized medicine, digital health, artificial
intelligence, gene therapy, and CRISPR/Cas9 are just a few
of the trends that are shaping the industry today. As our
understanding of genetics and disease continues to advance,
we can expect to see many more exciting developments in
the years ahead.
January 2023 | 23 | www.insightssuccess.com
26. Navigating the
Evolving Regulatory Landscape
in the Pharmaceutical Industry
he pharmaceutical industry is one of the most
Tregulated industries in the world. The regulations
are put in place to ensure that the products are safe,
effective, and of high quality. However, the regulatory
landscape in the pharmaceutical industry is constantly
evolving, making it challenging for companies to keep up.
In this article, we will discuss the evolving regulatory
landscape in the pharmaceutical industry and provide some
tips on how to navigate it.
The Changing Regulatory Landscape
The regulatory landscape in the pharmaceutical industry has
been evolving over the years, driven by several factors. One
of the main factors is the increasing demand for new and
innovative therapies to address unmet medical needs. This
has led to the development of new drugs and biologics,
which require new and more complex regulatory
frameworks.
Another factor driving the evolving regulatory landscape is
the increasing focus on patient safety. Regulatory bodies are
placing more emphasis on ensuring that drugs are safe and
effective and that the benefits of the drugs outweigh the
risks. This has led to stricter regulations and increased
scrutiny of clinical trial data.
The rise of digital technologies is also impacting the
regulatory landscape. The use of digital health technologies,
such as wearables and mobile apps, is transforming the way
healthcare is delivered. This has led to the development of
new regulations and guidance to ensure the safety and
effectiveness of these technologies.
Making Regulatory Strategies
January 2023 | 24 | www.insightssuccess.com
28. Navigating the Evolving Regulatory Landscape
Navigating the evolving regulatory landscape in the
pharmaceutical industry requires a proactive and strategic
approach. Here are some tips to help companies stay ahead
of the curve:
Stay informed: Keep up to date with the latest regulatory
developments and changes in guidelines. Regulatory bodies
such as the FDA and EMA publish guidance documents and
updates regularly, so it's important to monitor these and stay
informed.
Build strong relationships with regulatory authorities:
Developing strong relationships with regulatory authorities
can help companies navigate the regulatory landscape more
effectively. This can include attending meetings and
conferences, engaging in open dialogue with regulators, and
seeking feedback on product development.
Embrace new technologies: Digital health technologies are
transforming the healthcare industry, and companies that
embrace these technologies will be better positioned to
navigate the evolving regulatory landscape. This can
include using digital tools to streamline regulatory
compliance, such as electronic submission systems.
Implement a robust quality management system: A robust
quality management system is essential for navigating the
evolving regulatory landscape. This includes implementing
quality control measures, conducting regular audits, and
ensuring compliance with regulations.
Collaborate with stakeholders: Collaborating with
stakeholders, including patient groups, healthcare providers,
and regulators, can help companies navigate the evolving
regulatory landscape. This can include engaging in public
consultations, partnering with academic institutions, and
participating in industry associations.
Conclusion
The regulatory landscape in the pharmaceutical industry is
constantly evolving, driven by factors such as the demand
for new therapies, patient safety concerns, and the rise of
digital technologies.
Navigating this landscape requires a proactive and strategic
approach, including staying informed, building strong
relationships with regulators, embracing new technologies,
implementing a robust quality management system, and
collaborating with stakeholders. By following these tips,
companies can stay ahead of the curve and navigate the
evolving regulatory landscape more effectively.
January 2023 | 26 | www.insightssuccess.com