9. Customers Want To Interact
93% of Americans believe a company
should have a social media presence
85% believe a company should be
active with customers in social media
56% feel a stronger connection with
companies they interact with in social
media
Cone research of 1000+ americans. September, 2008
10. A New Way to Market
The Old The New Way:
Way: Use Use Human
Targeting to Engagement to
Convince Drive
Preference and
Loyalty
14. REact Fast
In just a few days, Domino’s reputation was damaged. The
perception of its quality among consumers went from
positive to negative since Monday, according to the
research firm YouGov.
15. REact At The Flashpoint
Fired and Arrested. Store Shut Down and Sanitized.
17. Opportunity To Win Back Trust
an absolute horrible stay.
staff was consistently rude
saying “NO” was a
constant occurrence
concierge’s directions sent us
all in the wrong directions
building needs major touchup
staff really needs some training
34. The Bad News
“Serious” journalism
will die
Media will be
dominated by
personalities, opinions
Coverage will be
cursory, instant, and
increasingly salacious
35. Access To
Media You
Never Had
Before
Democratization of Reporting
Every Customer is A Potential Journalist
45. What’s the One Thing That Makes
Your Company Interesting?
46.
47.
48. Tips for Social Media Campaigns
1. Have a Beginning and an End
2. Promote Online and Offline
3. Be Smart About Search
4. Have a Strong Offer
5. Make Participation Easy
6. Make it Easy to Tweet
